C,XOXO is the fourth studio album by American singerCamila Cabello. It was released on June 28, 2024, throughGeffen andInterscope Records. It is her first album following her departure fromEpic Records.
The album was preceded by the release of the singles "I Luv It" withPlayboi Carti, which peaked at number 81 on theBillboard Hot 100[1] and "He Knows" withLil Nas X, as well as the promotional single "Chanel No. 5". Following the album's release, "Hot Uptown" featuringDrake was released as the third single, and "Godspeed" was released as the fourth single on September 6, 2024, alongside theMagic City Edition, which features 4 additional tracks. Guest vocalists include Playboi Carti, Lil Nas X,JT andYung Miami ofCity Girls,BLP Kosher, Drake, and uncredited vocals fromPinkPantheress, with the deluxe including a collaboration with Eem Triplin. The album was met with mixed-to-positive reviews by themusic critics.
Cabello appeared in an interview byAlexandra Cooper ofCall Her Daddy, where she revealed her album is "really sitting in the discomfort of things and realizing there's not gonna be a neat, in-a-box answer. I feel strong in these ways, weak in these ways, and there's no real clear answer here. But the album process has been such a journey. It started out with me having that intention of going back to how it started for me, which was just sitting with myself and really getting back to that first passion of songwriting. Nerding out over references and artists and poetry—whatever—and really tapping into that."[3]
In an interview withApple Music'sZane Lowe, Cabello described the album's sonic departure from her previous works, creditingPablo "el Guincho" Díaz-Reixa and Jasper Harris with assisting her in the departure. She revealed: "I do feel like I'm a weirdo, and that's the music that I love, and that's the music that I feel the most proud of making. I think a lot of times it comes to finding people that are weirdos too, and Jasper's a weirdo, Guincho's a weirdo, and I think the three of us were able to just keep it in this bubble of like, we don't give a fuck, and we're just going to do what we think is fire."[4]
C,XOXO is apop record with elements ofhyperpop,hip-hop,avant-pop, andalt-pop.[5][6] The album opens with the lead single "I Luv It", with rapperPlayboi Carti. This track combines a hip-hop beat with hyperpop elements.[7] "Chanel No. 5", the album's promotional single, featuresR&B-inspired vocals andminimalist production.[6] "He Knows", withLil Nas X, combines hip-hop withdance influences.[5] "Hot Uptown", featuringDrake, has been described as having a danceable beat and infectious melody.[8]
The album explores themes of love, self-discovery, and empowerment, reflecting Cabello's personal experiences.[9] According toSirius XM, Cabello described the album as having "Miami baddie energy" and noted that it contains "things that you haven't heard from [her] before" and moments that are sonically and lyrically unique.[7]
"I Luv It", with Playboi Carti, was released as the album's lead single on March 27, 2024.[10] The song debuted and peaked at number 81 on the USBillboard Hot 100.[11] "He Knows", with Lil Nas X, was released as the album's second single on May 10,[12] while "Chanel No. 5" was released as the album's first promotional single on June 21.[13] "Hot Uptown", featuring Canadian rapper Drake, impacted UScontemporary hit radio as the album's third single on June 28, 2024.[14]
On August 29, 2024, Cabello announced aMagic City deluxe edition of the album, releasing on September 6, 2024, alongside the first single "Godspeed" and its music video also being released on the same day.
On April 19, 2024, Cabello appeared as a surprise performer duringLana Del Rey's set atCoachella; she performed "I Luv It" with the singer.[15] She then appeared as a speaker at the guest panel ofAmerican Express andF1 Academy's event, "A Celebration of Women with Drive", on May 1—where she performed an acoustic version of "I Luv It" and the then-unreleased album track "Twentysomethings".[16][17] Cabello performed "I Luv It" again on theJune 12, 2024 episode ofThe Tonight Show Starring Jimmy Fallon.[18]
To promoteC,XOXO, Cabello performed at multiple festivals; she revealed that the vision for her performances was "[this] magical world that [Cabello] and the XOXO girls and guys can all live in for a while". She debuted music from the album at theRock in Rio Lisboa andMawazine festivals on June 23 and 25, inLisbon andRabat.[19][20] Following the album's release, she performed at Tinderbox inOdense,[21] on the Other Stage atGlastonbury,[22] at Hera HSBC inMexico City,[23] and theiHeartRadio Music Festival inLas Vegas, between June and September 2024.[24] Cabello's festival performances' production consisted of "dancers [in]Cyberdog-esque outfits",[25] "robotic camera dog[s]",[26] "BMX riders [on] skate ramps",[20] "[melting] ice [pops]", and "a stage filled with popular playground games".[27]DIY described her Rock in Rio Lisboa set as "a high-budget production" wherein Cabello "[was] determined to commit to the bit, and [did] so with aplomb",[26] whileNME stated that "there [was] occasionally method in the madness" of her Glastonbury set.[25]Morocco World News praised Cabello's "communion with her audience".[28]
The Rock in Rio Lisboa concert was recorded and subsequently released on September 5, 2024, as an Apple Music Live exclusive with both a film of the concert and a live album, onApple Music andApple TV+.[27][29][30] On September 11, Cabello performed "Godspeed", the lead single of the album'sMagic City Edition, at the2024 MTV Video Music Awards; a recording of her singing the opening of album track "June Gloom" was used as a precursor.[31] By the end of September, she performed stripped renditions of "Godspeed", "June Gloom" andAddison Rae's "Diet Pepsi" on theLive Lounge.[32] A series of officialVevo live performances of several songs from the album, filmed "indoors for a 90s, bubble-gum pink vibe", was released throughout October.[33] Cabello performed on December 21 at the Miami show ofiHeartRadio's 2024Jingle Ball Tour.[34]
Cabello is scheduled to embark on her second headlining concert tour, theYours, C Tour, in the summer of 2025.
According to the review aggregatorMetacritic,C,XOXO received "generally favorable reviews" based on aweighted average score of 64 out of 100 from 12 critic scores, indicating "generally favorable reviews".[44]
Commentary on the album largely focused on Cabello's shift in sound. Writing forThe Guardian,Alexis Petridis opined that the album's direction compared to Cabello's earlier discography was "pretty radical to the point of being occasionally baffling". He concluded that Cabello "often sounds slightly uncomfortable" and that she "feels like a guest on her own album" due to the prominence of its featured artists.[37]
InRolling Stone, Maura Johnston noted that Cabello embraces a "weirdo" persona, describing the album as an experimental departure from her previous work.[40]NME reviewer Nick Levine highlighted the album's "party girl rebrand" and described its songs as "scrappy, intriguing earworms".[38]
Harry Tafoya ofPitchfork gave the album a 6.9 out of 10, noting its mix of genres and its sonic variety.[39]Slant Magazine reviewer Paul Attard criticized the album for "mistakingmimicry for mastery", giving it 2 out of 5 stars.[41]
James Mellen fromClash rated the album 7 out of 10, appreciating its boldness and the departure from Cabello's earlier pop sound.[36]Sputnikmusic gave it 4 out of 5, praising its innovation and execution.[45]
In the United States,C,XOXO debuted at number thirteen on the USBillboard 200 earning 36,500album-equivalent units, becoming her first album to miss the Top 10.[46] It reached the top-ten in Portugal and Spain.
^Cabello, Camila (September 5, 2024)."Apple Music Live: Camila Cabello".Apple Music (US). RetrievedSeptember 6, 2024.Pop star Camila Cabello brings her new album to life live from the Rock in Rio stage in Lisbon. Hear songs fromC, XOXO along with hits from her entire catalog, all performed in front of a live audience and in Spatial Audio.