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In Americanbroadcast programming, "burning off" is the custom of quickly airing the remaining episodes of a television program, usually one that has already been or is planned to be cancelled, without the intent to attract a large number of viewers. In addition to airing episodes two at a time, this process may also include rescheduling the show toa lower-rated time slot, or transferring the show to a less visiblesister network. A low-rated show that premiered in the early portion of the regular television season may return during the summer, only to have the final episodes "burned off."[1]
Abandoned programs may be burned off for a number of reasons:
Up through the 1990s, contractual obligations often meant the airing ofpilots for shows that were not going to be picked up, such asThe Art of Being Nick,Poochinski,Heart and Soul, andBarney Miller, usually during the summer months to provide some form of 'new' programming in the technical sense of the word. In a few cases, the pilot may prove popular enough that a series is eventually commissioned; such was the case withBarney Miller andThe Seinfeld Chronicles, the latter of which led to the long-running sitcomSeinfeld. Anthology series such asLove, American Style were devoted to many such failed pilots, most famouslyGarry Marshall's failed pilot, "New Family in Town", which was rebranded "Love and the Television Set" when aired as an episode ofLove American Style; ABC ultimately changed its mind after all and picked up the series asHappy Days.
The term can also apply to programming agreements or network affiliations where the ratings strength and programming quality of a network orsyndicated program declines to a point where its existence can harm a station or cable channel's further existence. For instance,MyNetworkTV, which launched in 2006 with the intention of being a broadcast network with the same programming strength of its most direct competitorThe CW, hasdeclined to a programming service merely carrying syndicated crime dramas which themselves are already widely aired otherwise on other cable networks and streaming services. Because of this, many stations have pushed its programming to thegraveyard slot due to its lack of viability or even another digital subchannel. Thus, the service is being 'burned off' in a timeslot where it cannot cause further harm to the station's schedule, with the network's affiliates merely using the "My" branding to provide overall branding, or not at all.
Burning off shows was more common on the main broadcast networks beforereality television, when that format became a cultural phenomenon in the summer of 2000. While new episodes of canceled shows would often earn decent ratings (by summer standards) compared to repeats of established shows, CBS's results in that with a successful reality show inBig Brother and a massive blockbuster inSurvivor led to a turn towards other less-expensive new reality-TV episodes during the summer and away from bothering to air burn-off products at all. The arc of the last 20 years (since around 2002) has been for canceled shows to have unaired episodes air in one of three locations: an affiliated cable network (the final episodes ofFreaks and Geeks were shown this way), a DVD release of the show (which was not that common for most of these unsuccessful shows but did happen sometimes), and/or on a network or conglomerate's streaming portal.
Outside series with universal negative reception or other external issues, the phenomenon has become rare as of the late 2010s, with networks and services more apt to air the entire series run, or through another venue to ensure the entire work will air as originally intended. It also does not apply to series where a lead actor or writer died suddenly, and the network and the show's personnel agreed to end the series, airing the final produced and completed episodes as a tribute to their departed colleague.
Individual entertainers who had signed to expensive contracts with a network but experienceddiminishing returns early on in the contract would often have their contracts burnt off by having them appear in guest spots onvariety shows and other low-priority projects.Milton Berle, known as "Mr. Television" from being one of the medium's first stars, was tied into a deal withNBC which was nearly a lifetime contract (only ending in 1981),[2] but by 1960, his star power had faded so dramatically that he had been reduced to hostinga bowling show to burn off the contract.[3] This, too, failed, and Berle was released from his contract in 1961.Paul Lynde had signed a similar, shorter-term agreement withABC, but after the failures ofThe Paul Lynde Show and ABC's efforts to shoehorn him intoTemperatures Rising, Lynde was reduced to occasional specials (such asThe Paul Lynde Halloween Special)[4] and guest spots on other shows such asDonny & Marie; although Lynde found some success with the specials, his uncooperative behavior led to him being fired in 1978.[5]
AfterJackie Gleason's 1961panel game forCBS,You're in the Picture, was met with dismal reception, the following week's "episode" famously featured Gleason delivering aself-deprecating monologue as an "apology" for the preceding week's program. The remaining commitment to the timeslot was burned off as the talk showThe Jackie Gleason Show.[6]
The Drew Carey Show followed its very successful first seven seasons on ABC with two seasons that fell heavily into burning-off territory. The show premiered during the start of the 2002-03 slate for its eighth season, but declining ratings led ABC to pull the show after its 14th episode in late January 2003, and the remaining twelve season eight episodes did not air until that summer. ABC pressured Warner Bros. TV to agree to a settlement to cancel the show before the ninth season, but after WBTV threatened a breach of contract lawsuit, they simply aired all of the episodes during the summer of 2004. Many of those episodes were aired out of production order and until the few shows up to and including the series finale, had zero promotional backing on ABC.
In 2005, after facing insurmountable competition from therevival ofDoctor Who, British network ITV burned off itsprofessional wrestling-themed game showCelebrity Wrestling in a Sunday-morning timeslot.[7]
Recent examples of summer burn-offs include Fox'sSons of Tucson (2010), the NBC medical/fantasy dramaDo No Harm (2013),[8][9] the NBC sitcomSave Me (2013),[10] and the ABC sitcomUnited We Fall (2020; it had originally been slated for a midseason premiere that was delayed to fall 2020 due to theCOVID-19 pandemic, before ultimately being pushed ahead to July and being cancelled after a single season).[11]
During the 2009–10 season,Fox aired 37 first-run episodes of the sitcom'Til Death—22 season four episodes and 15 unaired episodes from season three. The series had been renewed for a fourth season only afterSony Pictures Television offered Fox a discount on the licensing fee in order to get enough episodes aired to compile a saleablesyndication package. Several episodes of the series were burned off in unusual time slots, including: four episodes in aChristmas Day "marathon", two episodes being aired againstSuper Bowl XLIV, and three unaired third-season episodes being broadcast in June after the fourth season (and series) finale had already aired in May. The series'continuity also shifted throughout the season, as episodes were often aired out of order, leading to a situation where Allison Stark (the daughter of the main characters) was re-cast four times throughout its history and would have a different actress playing the character from episode to episode, eventually becoming afourth wall-breakingrunning gag.[12][13]
In March 2014, theA&E seriesThose Who Kill was moved toLifetime Movie Network (LMN) after A&E canceled the show following two low-rated episodes.[14]
