 | |
Type of site | Online magazine,music blog |
|---|---|
| Available in | English |
| Founded | July 2004; 21 years ago (2004-07) |
| Headquarters | Brooklyn, New York, United States |
| Country of origin | United States |
| Area served | Worldwide |
| Owner | Enrique Abeyta |
| Founder | David Levine |
| Editor | David Levine |
| Industry | Veganism,Music |
| Parent |
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| Subsidiaries |
|
| URL | brooklynvegan |
| Commercial | Yes |
| Registration | No |
| Launched | August 24, 2004; 21 years ago (2004-08-24) |
| Current status | Active |
BrooklynVegan is an Americanonlinemusic magazine founded in 2004 by David Levine.[1][2] The company is headquartered inBrooklyn, New York, and originally focused on vegan food and the music community in and around New York City, before broadening its scope to covering musical artists and events worldwide.[1] Since 2011,BrooklynVegan operates two subsidiaries dedicated to other cities:BV Chicago, which servesChicago, Illinois; andBV Austin, which servesAustin, Texas.[3]
In 2013,BrooklynVegan acquired German-American webzineInvisible Oranges, moving its headquarters to the United States.[4] In 2015,BrooklynVegan and its subsidiaries became affiliates ofTownsquare Media.[5][6] In 2021,BrooklynVegan and its subsidiaries were bought out by Project M Group.[7][8]
BrooklynVegan began in July 2004 as a blog that also coveredvegan food options inBrooklyn, New York before founder and editor-in-chief, Dave Levine, shifted its focus to more exclusively documenting the live music community of the greater New York City area.[2] The domain was purchased by Levine in early 2004,[9] and the first blog article was posted on August 24, 2004.[10]
The blog helps give exposure to new and upcoming artists, such as with its installment in theArtist Discovery Series of blog posts hosted byAustin City Limits andLollapalooza,[11][12] and their program onSirius-XM.[2] The blog also showcases artists atSouth by Southwest and atCMJ's annual music festival in New York,[13] when in the summer of 2007, they invited the then-self-releasedJustin Vernon ofBon Iver to play theBowery Ballroom.[14] At the end of 2008,Stereogum considered it the best music blog of the year.[15] In 2009,BrooklynVegan commissioned American journalist and editor ofThe Obelisk webzine JJ Koczan to coverRoadburn Festival on their behalf with a series of exclusive articles.[16]
In 2011,BrooklynVegan expanded its locale with two new imprint blogs.BV Chicago was launched in early 2011 and is devoted toChicago,Illinois, whileBV Austin was launched in late 2011 and is devoted toAustin, Texas.[3] On January 4, 2013,BrooklynVegan officially acquiredInvisible Oranges, a German-Americanheavy metal blog, and writer Fred Pessaro,BrooklynVegan's heavy metal journalist, became editor-in-chief ofInvisible Oranges.[4][17]
In July 2015,BrooklynVegan and its three subsidiaries became affiliates of Americanmass media conglomerateTownsquare Media, under its division Townsquare Music.[5][18][19] At the time, Townsquare Music also ownedConsequence of Sound,Hype Machine,Ultimate Classic Rock,Loudwire,Gorilla vs. Bear andNoisecreep.[5]
In January 2021,BrooklynVegan and its three subsidiaries were bought out by American digital media brand and e-commerce company Project M Group (which had previously bought outRevolver,The Hard Times,Metal Edge,Inked andGoldmine).[7][20] As part of the new partnership,BrooklynVegan andInvisible Oranges launched a new webstore selling vinyl records, band shirts and apparel, as well as toys and collectibles.[8] The stores are identical acrossBrooklynVegan,Invisible Oranges,Revolver,The Hard Times,Metal Edge,Inked andGoldmine, with content controlled and curated by Project M Group.[8][21][22]
