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Broccoli (company)

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Japanese media company

BROCCOLI Co., Ltd.
Company typeSubsidiary
IndustryAnime
Manga
Video games
FoundedMarch 25, 1994; 31 years ago (1994-03-25)
HeadquartersTokyo, Japan
ParentHappinet (2023–present)
SubsidiariesBroccoli Books
Websitewww.broccoli.co.jp

Broccoli Co., Ltd. (株式会社ブロッコリー,Kabushiki-gaisha Burokkorī) is a Japanese media company that publishesmanga,anime,video games andtrading card games. It operated a chain of retailers in Japan calledGamers which carries similar products and accessories. Broccoli is best known for theirDi Gi Charat,Galaxy Angel,Aquarian Age andUta no Prince-sama franchises.

History

[edit]

Satsuki Yamashita, the editor of Broccoli Books, explained that the company derived its president's desire to create a memorable name similar to that ofApple Inc. While trying to imagine of another fruit or vegetable, he arrived atbroccoli. This coincidentally has the same name in nearly every language.[1]

On January 23, 2008, Broccoli announced it would be collaborating with leading industry retailerAnimate to form a new company called "AniBro". Broccoli holds a minority 30% ownership of the company, which is managed by the CEO of Animate.[2]

On March 30, 2011, Broccoli announced that it would sell its retail operations, includingGamers, to Animate for about 250 million yen.[3]

On October 14, 2022, Broccoli announced it would be collaborating with TIS Creation to establish a new game brand namedLicoBiTs with a focus onotome games.[4] The firstotome game developed under LicoBiTs,Utakata no Uchronia, was released on April 11, 2024.[5]

On April 14, 2023, Happinet has announced that the company is aiming to make Broccoli a fully owned subsidiary through a friendly takeover bid.[6][7] The deal was finalized on June 13 that same year.[8][9]

Former subsidiaries

[edit]

Gamers

[edit]

Broccoli previously owned a chain of retail stores,Gamers, which distributes anime, manga,audio dramas, anime music CDs,figurines, snacks,stationery,apparel, posters, calendars, trading cards and accessories such as cellphone straps andkeychains. Headquartered at theAkihabara location in Tokyo, the store has locations throughout Japan. The first Gamers opened inIkebukuro, a district ofTokyo, Japan in July 1996, and which closed its doors on January 15, 2006. Broccoli opened a store in Los Angeles,California, Anime Gamers USA, that also acted as the main distributor of Broccoli Book's releases in the United States. On November 20, 2008, Broccoli announced that they would be withdrawing from the US market and closed down shop, shortly afterward. Gamers was eventually sold to rival, Animate.

Broccoli Books

[edit]

Broccoli Books was asubsidiary that publishedmanga in North America. It had aboys love imprint, Boysenberry Books, that launched in 2007.[10] It ceased operations in December 2008 and all the titles reverted to the Japanese holders.[11]

Synch-Point

[edit]

The Synch-Point division produced English-language versions ofanime andmanga for North American distribution. Originally started as the anime division forDigital Manga in 2001, they were split off and acquired by Broccoli in 2002.[12][13] They went on a hiatus in March 2005, before shutting down in 2008. The company was known for incomplete English dubs, with the exception ofFLCL which has since been subsequently re-licensed toFunimation, while the second and third seasons were licensed byWarner Bros.

References

[edit]
  1. ^O'Connell, Margaret."San Diego Comic Con". sequential tart. RetrievedApril 29, 2009.
  2. ^株式会社アニメイトとの資本・業務提携及び合弁会社設立に関するお知らせ(PDF) (in Japanese). Broccoli. Archived fromthe original(PDF) on July 16, 2011. RetrievedJanuary 26, 2008.
  3. ^"Broccoli Transfers Stores to Animate, Leaves Retail".Anime News Network. April 1, 2011. RetrievedFebruary 22, 2024.
  4. ^Hodgkins, Crystalyn (October 16, 2022)."Broccoli, TIS Creation Establish Brand for Games Aimed at Female Players".Anime News Network. RetrievedMarch 8, 2025.
  5. ^Romano, Sal (July 5, 2024)."Utakata no Uchronia coming west in 2025".Gematsu. RetrievedMarch 8, 2025.Utakata no Uchronia first launched for Switch on April 11 in Japan.
  6. ^"株式会社ブロッコリー株式(証券コード:2706)に対する公開買付けの開始に関するお知らせ"(PDF). April 14, 2023. RetrievedApril 14, 2023.
  7. ^"Happinet Bids for Friendly Takeover of Broccoli as Subsidiary".Anime News Network. RetrievedApril 14, 2023.
  8. ^"Company History|About Happinet|Happinet".www.happinet.co.jp. RetrievedJune 25, 2024.
  9. ^MarketScreener (June 13, 2023)."Happinet Corporation completed the acquisition of 70.276441% stake in Broccoli Co., Ltd. from group of sellers for ¥6.3 billion - MarketScreener".www.marketscreener.com. RetrievedJune 25, 2024.
  10. ^http://www.boysenberrybooks.com/about/ Boysenberry Official Website
  11. ^"Broccoli Books USA Shutdown". Broccoli Books. Archived from the original on June 4, 2009.
  12. ^"FLCL and I'm Gonna Be An Angel Acquisition Announcement". Anime News Network. March 30, 2001. RetrievedApril 22, 2015.
  13. ^"Digital Manga to be Split". Anime News Network. January 30, 2002. RetrievedApril 22, 2015.

External links

[edit]
Entertainment Unit
Digital Business
Toys & Hobby
IP Production Unit
Amusement Unit
  • Bandai Namco Amusement
  • Pleasurecast
Affiliated Companies
  • Bandai Logipal
  • Logipal Express
  • Bandai Namco Business Arc
  • Bandai Namco Will
  • Happinet (27%)
  • J-Broad
Former subsidiaries
Key people
Defunct
Related
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