The magazine was first published in 1886 under the nameDas Blatt der Hausfrau (German:Housewife’s Journal).[2][3] Its target audience was themiddle-classbourgeois housewife and the magazine often covered articles aboutchild-rearing and foods.[2] DuringWorld War II it stopped publication.[2]
The magazine was relaunched in 1949 and was renamed asBrigitte in 1954.[2][4]Brigitte merged with another women's magazineConstanze in 1969.[4]
Brigitte is published every two weeks byGruner + Jahr.[1] Its headquarters is in Hamburg.[5] The magazine launched its website in April 1997.[6] The target audience of the magazine is both housewives and working women.[7]
Brigitte had a circulation of 150,000 copies in 1926.[2] It was 940,700 copies in 1999.[11] During the fourth quarter of 2000 its circulation rose to 958,258 copies.[12] In 2001 it was one of top 50 women's magazine worldwide with a circulation of 958,000 copies.[13] In 2004 the magazine had a circulation of 771,281 copies.[14] Its circulation was 693,248 copies in 2010.[15] Brigitte was the best-selling women's magazine in the first quarter of 2018 with a circulation of 389,279 copies.[16]
^Katharina M. Dallmann (2001). "Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach".European Journal of Marketing.35 (11/12):1320–1341.doi:10.1108/EUM0000000006478.ISSN0309-0566.
^Ingomar Kloss (2001)."Advertising in Germany". In Ingomar Kloss (ed.).Advertising Worldwide: Advertising Conditions in Selected Countries. Berlin; Heidelberg; New York: Springer. p. 130.ISBN978-3-540-67713-0.
^abjoint venture with Amperwelle Studio München Programmanbietergesellschaft,Axel Springer AG, Burda, Studio Gong, m.b.t. Mediengesellschaft der bayerischen Tageszeitungen für Kabelkommunikation, Medienpool and Radio Bavaria Rundfunkprogrammgesellschaft.
^joint venture with Verlagsgesellschaft Madsack, Studio Gong Niedersachsen and Brune-Rieck-Beteiligungs.
^joint venture with Axel Springer, Heinrich Bauer Verlag, Lühmanndruck Harburger Zeitungsgesellschaft and Morgenpost Verlag.