| Product type | Laundry detergent |
|---|---|
| Owner | Unilever |
| Country | United States |
| Introduced | 1947; 78 years ago (1947) |
| Related brands | OMO,Surf Excel, Skip |
| Markets | Worldwide |
Breeze is a brand of laundry detergent manufactured byUnilever that is currently marketed as the counterpart ofOMO detergent for thePhilippines,Singapore,Malaysia andThailand markets.
Breeze was introduced by Lever Brothers Company in the United States in 1947 as a soapless cleansing agent. In April 1947, Breeze was launched in six cities in theMidwestern United States. The product had acapital investment of $2,000,000.
Breeze began with an advertising campaign in seventeen newspapers, covering six markets. The Federal Advertising Agency was responsible for advertising coordination.[1] In 1956, a box of king-size Breeze was offered with a freeCannon Mills Company bath towel and a fifty-cent voucher for buying, inAlbuquerque, New Mexico.[2]
A commercial aired nationally as part of the CBS Television Network programLove is a Many Splendored Thing in December 1967 also featured the "free towel with every box" offer, and this commercial can be seen online on various websites such as theInternet Archive.
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