 | |
| Type |
|
|---|---|
| Country | United States |
| Broadcast area |
|
| Affiliates | SeeList of affiliates |
| Headquarters | Atlanta,Georgia |
| Programming | |
| Language | English |
| Picture format | |
| Ownership | |
| Owner | Scripps Networks, LLC (E. W. Scripps Company) |
| Parent | Bounce Media, LLC |
| Key people |
|
| History | |
| Launched | September 26, 2011; 14 years ago (2011-09-26) |
| Links | |
| Website | bouncetv |
Bounce TV is an Americandigital broadcasttelevision network owned byScripps Networks, a subsidiary ofE. W. Scripps Company. It launched on September 26, 2011, and was promoted as "the first 24/7 digital multicast broadcast network created to targetAfrican Americans". Bounce features a mix of original and acquired programming geared toward African Americans between 25 and 54 years of age.
The network hasaffiliates withterrestrial television andtelevision station in manymedia markets throughdigital subchannels. It is also available on thedigital cable tiers of selectcable providers at the discretion of local affiliates, as well as onDish Network,DirecTV andFrndly TV.
The founding group and initial ownership team includedMartin Luther King III; former mayor ofAtlanta, Georgia andambassador of the United States to the United NationsAndrew Young and his son Andrew "Bo" Young III; andRob Hardy andWill Packer, co-founders ofRainforest Films, a top African-American production company.[2] Spearheading the network's creation were formerTurner Broadcasting System executives Jonathan Katz and Ryan Glover with the pair having previously worked together withTyler Perry to produce a number of high-order African-American sitcoms forTBS.[3] Currently, Glover is president of Bounce TV and Katz is Chief Operating Officer. The "Bounce TV" name was chosen as a branding avenue to signify that the network is "going somewhere with energy".[4]
The network formally launched on September 26, 2011 at 12:00 p.m.Eastern Time Zone, with the 1978 musical filmThe Wiz as its inaugural broadcast followed byA Raisin in the Sun withDo the Right Thing in primetime.[2] The movie in primetime on the second day was Spike Lee'sSchool Daze. This would be followed two days later with its first sports telecast,Central Intercollegiate Athletic Association football.[5]
In 2012, Bounce began airing original programming. Its first was the documentaryDr. Martin Luther King, Jr.: A Historical Perspective on January 16, 2012, in observance ofMartin Luther King Jr. Day.[6] On June 18, 2012, Bounce premiered the sitcomFamily Time, and thestand-up comedy seriesUptown Comic.[7]
The network acquired its first sitcoms in January 2015.[8] It acquired the rights to four series through deals withWarner Bros. Television Studios (The Parent 'Hood andRoc),The Carsey–Warner Company (A Different World),CBS Television Distribution/Big Ticket Entertainment (Judge Joe Brown),20th Television (The Hughleys) andTrifecta Entertainment & Media(Judge Faith).[8] The 1990s CBS seriesCosby was immediately removed from Bounce's schedule on July 7, 2015 afterBill Cosby's past admissions about his sexual assault allegations were publicized.[9]
Bounce would premiere several notable original programs and tent-pole event broadcasts in 2016. On Friday, January 29, the network broadcast the24th Annual Trumpet Awards; which honored history-making individuals.[10] On March 6, 2016, Bounce debuted its original primetime soap,Saints & Sinners. The series premiere was watched in 1.3 million viewers, making it Bounce TV's most-watched program at the time.[11] The network's first primetime news magazine,Ed Gordon, was announced in late June 2016, and premiered on Tuesday, September 13.[12]
On October 2, 2017,E. W. Scripps Company purchased Bounce TV, along with Katz Broadcasting's three other networks.[13][14][15] A list of 2019Nielsen Media Research ratings published byVariety indicated that Bounce averaged 275,000 viewers in prime time, down 1% from the 2018 average.[16]
Bounce and sister channel Grit TV were added to DirecTV on September 1, 2022.[17]
On April 23, 2024, it was reported that Scripps is looking to sell Bounce TV.[18]
Bounce TV features programming geared toward an African-American audience that skews older than the demographic of most cable networks (such as rival cable networkBET); primarily adults between the ages of 25 and 54.[2] The network's main programming features a mix of scripted series reruns and feature film telecasts. Unlike most digital multicast services (particularly with the January 2015 shutdown ofLocalish, which mainly carried first-run content), Bounce also produces its own original programming. The network has produced inspirational and music programming, documentaries, scripted comedies and dramas, films, and specials.
Shortly before its launch, Bounce TV reached an agreement with theCentral Intercollegiate Athletic Association (a league that includes severalhistorically black colleges and universities) to acquire the television rights to broadcast itsAmerican football andbasketball games; the telecasts were produced by Urban Sports Entertainment Group. The first sports broadcast on Bounce TV aired on September 28, 2011, acollege football game betweenBowie State University andVirginia Union University.[2] Bounce's HBCU-centered sports programming expanded in 2013 before ceasing prior to the 2014 season (withAspire acquiring the rights to some of the HBCU football telecasts).[19]
On May 7, 2015, Bounce TV announced that they would be airing live boxing events fromPremier Boxing Champions under the title:PBC: The Next Round.[20]
As of December 2014, Bounce TV has current or pending affiliation agreements with television stations in 43media markets encompassing 22 states and theWashington, D.C., covering 73% of all households of at least one television set in the United States and 90% of African-American households.[8] The network encourages its affiliates to carry local news programming in place of regular programming on the Bounce-affiliated subchannel, as a way to attract additional viewers to that subchannel and serve the local market. Affiliates also broadcast localpublic affairs programs, political specials, and college football and basketball games played by predominantly black schools.[25] In Bounce TV's Home cityAtlanta,ABC affiliateWSB-TV (channel 2), owned byCox Media Group, is the Atlanta affiliate for Bounce TV.
Before its launch, Bounce TV actively sought affiliation agreements with various television station owners to make the network widely available throughout the United States. The network launched with clearance rate of, at minimum, 32% of overall American television households, in part due to affiliation agreements with stations owned byNexstar Media Group,Gray Television,Lockwood Broadcast Group, and theE. W. Scripps Company.[26][27]
In November 2011, Bounce TV reached a groupwide affiliation deal withFox Television Stations to carry the network on the subchannels of itsMyNetworkTVowned-and-operated station in markets such asNew York City (WWOR-TV) andLos Angeles (KCOP-TV).[28] The deal, which marked Fox Television Station's first multicasting arrangement, put Bounce TV over its earlier stated goal of reaching at least 50% of overall U.S. television households.[4][28] The network also began to be cleared on subchannels of eight Raycom Media-owned stations as 2012 began.[29]
In December 2012, the network signed a multi-station agreement withSpanish language broadcasterUnivision Communications to carry its programming on seven of itsUnivision andUniMás owned-and-operated television stations (besides being the company's first multicasting agreement, it was also Univision Television Group's first affiliation deal involving anEnglish language network).[30] As part of an extension of this agreement in March 2014, Bounce TV will move its affiliation in five markets where it had existing affiliation deals with Fox at the time of the deal (New York City, Los Angeles,Dallas–Fort Worth, Texas,Orlando, Florida, andPhoenix, Arizona) to stations owned by Univision in 2015.[31] The Fox deal ended after the 2015 launch of game show channelBuzzr, with Bounce then moving in full to Univision stations after that point.
On June 15, 2016,Katz Broadcasting (whose president and CEO Jonathan Katz is COO of Bounce TV) signed an agreement with Nexstar Broadcasting Group that would bring Bounce TV to 15 new markets, as part of a massive rollout also involving Katz's three networksEscape,Laff, andGrit.[32] In 2019, Raycom merged withGray Television, which will maintain their Bounce affiliations as-is.
Although Bounce TV prefers that its local affiliates carry the entire schedule,[33] some affiliates regularly pre-empt certain network programs in order to air morning and/or prime time newscasts produced by the station specifically for the subchannel or public affairs programs (such as withWBTV inCharlotte andWAVE-TV inLouisville); this has become particularly more common since September 2015, when other Gray Television-owned stations in markets where the group does not maintain aduopoly (as is the case with WBTV and WAVE-TV, which launched theirs earlier) gradually began launching prime time newscasts on their Bounce TV-affiliated subchannels. Some of the major network affiliates that carry Bounce TV full-time (such as WBTV, WAVE-TV andWAFF inHuntsville) use the affiliated subchannel as a buffer during network sports coverage,breaking news orsevere weather coverage situations to carry regularly scheduled network and/or syndicated programming seen on its main channel.[33]
Following Scripps' acquisition ofIon Media on January 7, 2021, Scripps began to wind down the Univision deal, and Bounce TV was moved off those stations to Ion Media stations at the start of March, though it remains on a Univision station in markets where Scripps or Ion do not operate stations.[34]
| Company type | Subsidiary |
|---|---|
| Industry | Entertainment |
| Founded | April 4, 2011; 14 years ago (2011-04-04) |
| Founders | Martin Luther King III Andrew Young |
| Headquarters | , U.S. |
| Parent | Scripps Networks, LLC |
| Footnotes / references [35] | |
Bounce Media operates Bounce TV and is owned by its founding group plusRaycom Media and Al Haymon. With share staff and some owners,Katz Broadcasting is an affiliate company.[22]1
Originally, Bounce Media sold the network to affiliated TV stations via ad split but by October 2015 had moved to a carriage fee in exchange for the network get the ad inventory due to greater inventory with stations adding a third or fourth subchannel.[22]1 Bounce used direct response advertising as a meter of viewers before switching toNielsen rating C-3 a few years before 2015.[22]3
Bounce launched a companion SVOD service, Brown Sugar by November 17, 2016. Brown Sugar features '70s-erablaxploitation films. The service has access to start to a total of 111 films includingBlacula,Cleopatra Jones,Foxy Brown,The Mack,Super Fly, andShaft.[36]
On August 1, 2017, E. W. Scripps announced the purchase of Bounce andKatz Broadcasting, which operates Bounce and owns three networks, for $292 million, acquiring the other 95% of the company. Bounce will remain based out of Marietta, Georgia and retain Jonathan Katz as head.[35] The purchase was completed on October 2, 2017.[37]
Type of site | SVOD |
|---|---|
| Available in | en |
| Owner | Bounce Media, LLC |
| URL | www |
| Commercial | Yes |
| Registration | Yes |
| Launched | 2016; 9 years ago (2016) |
| Current status | active |
Brown Sugar is avideo on demand service owned by Bounce Media, LLC. A companion to the main Bounce network, Brown Sugar was launched on November 17, 2016.
The service features '70s-erablaxploitation films via app, the web[36] and Chromecast.[38] The service has access to over 111 films includingBlacula,Cleopatra Jones,Foxy Brown,The Mack,Super Fly, andShaft.[36] On Friday, August 4, 2017, Brown Sugar launched onRoku;boxing matches and in-season original Bounce series have since been added.[38]
Bounce TV is available in 73% of the U.S. and 90% of African American homes.
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