 | |
 Headquarters inCologno Monzese (Milan) | |
| Company type | Joint venture |
|---|---|
| Boing | |
| Industry | Mass media |
| Founded | 20 November 2004; 21 years ago (20 November 2004) |
| Headquarters | Cologno Monzese, Milan, |
Area served | Italy Spain Africa France (nowCartoonito) |
Key people | Jaime Ondarza(CEO) Silvio Carini(President) |
| Products | Television networks Programming blocks Websites |
| Owner | MFE - MediaForEurope, 51% Warner Bros. Discovery International, 49% |
| Parent | RTI/Mediaset, 51% Warner Bros. Discovery EMEA, 49% |
| Website | www |
Boing is the brand name used by the International division ofWarner Bros. Discovery co-owned byMediaset for a collection oftelevision networks outside of the United States that target children and teenagers.
As of April 3, 2023, Boing-branded channels exist inItaly (its flagship service),Spain, and inAfrica, while a weekend morningprogramming block formerly aired on the WarnerMedia-ownedChilevisión (now owned byParamount Global) inChile andtv2 inTurkey (previously TNT).
The Italianfree-to-airtelevision channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture ofFininvest'sMFE - MediaForEurope (through itsMediaset Italia subsidiary) andWarner Bros. Discovery (through its International division).[1][2] It is available on digital terrestrial television andfree-to-air satellite providerTivùsat.
The Spanishfree-to-airtelevision channel launched in 2010 and owned as a joint venture betweenMediaset España andWarner Bros. Discovery through itsInternational unit. Series on the channel are also available in English via a secondary audio feed. Additional feeds are available inItaly,[3] andSub-Saharan Africa.
The Frenchpay television channel aimed at children and teenagers launched on 8 April 2010.[4] On 2 February 2023, it was announced that Boing would transition toCartoonito full-time on 3 April 2023.[5][6][7]
The Africantelevision channel operated byWarner Bros. Discovery through itsInternational unit, which launched on May 30, 2015.[8] At this moment, the channel can be seen on Montage Cable TV in Nigeria andSentech's Mobile TV in South Africa. On January 1, 2017, the channel became available to AzamTV subscribers.[9] The channel does not have a website. TheFrench version of Boing is also broadcast inSub-Saharan Africa and theMaghreb.[10] On 2 February 2023, it was announced that Boing French would be replaced by a Cartoonito channel French on 3 April 2023.On 3 November 2023,StarSat/StarTimes launched Boing Africa on Sub-Saharan Africa.[11]
Boing launched onChilevisión on January 7, 2018 as a programming block, but it later ended on March 29, 2020.
Boing launched on TNT in 2012 as a programming block, even after the channel was replaced byTeve2, the block still continued, it also aired onCartoon Network Turkey starting in 2014.[12]
A group of characters known as theAnimadz serve as Boing's official mascots since 2006. They includeBo, a bluedog-likehuman,Bobo, a hairless green humanoid,Otto, arobot,Maissa, a yellowmaize,Katrina, a whitechicken, andDino, a greendinosaur. There were 4 more mascots that have retired in 2016, which areRidolfo, a brownhyena,Tony, a yellowhamster,Tip, a maleseal, andTap, a female seal.
Division ofWarner Bros. Discovery | |
| Channels & blocks (U.S.) | |
| International |
|
| Cartoonito | |
| Studios & Streaming | |
| Albums | |
| Defunct | |
| See also |
|
