 | |
| Country | Italy |
|---|---|
| Broadcast area |
|
| Headquarters | Rome, ItalyMilan, Italy |
| Programming | |
| Language(s) | Italian |
| Picture format | 1080iHDTV (downscaled to576i for the SD feed) |
| Timeshift service | Boing +1 (2009-2012) Boing Plus (2019-2020) |
| Ownership | |
| Owner | Boing S.p.A. (RTI/Mediaset, 51% Warner Bros. Discovery EMEA, 49%) |
| Sister channels | List
|
| History | |
| Launched | 20 November 2004; 20 years ago (20 November 2004) |
| Links | |
| Website | boingtv.it |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 40 (HD) Channel 540 (HD) |
Boing is an Italianfree-to-airtelevision channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture ofFininvest'sMFE - MediaForEurope (through itsMediaset and RTI subsidiaries) andWarner Bros. Discovery (throughits International division).[1][2] It is available on digital terrestrial, television andfree-to-air satellite providerTivùsat.
The channel was launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that saidBoing, in arrivo. (Boing, coming soon.). In 2006, the channel rebranded to a new transparent screen bug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing the channel's official mascots, the Animadz. Most of them lasted until August 2020.
With the launch ofCartoonito in 2011, the channel refocused its demographic to older children and teenagers. As a result, all pre-school programmes and blocks were moved to Cartoonito's schedule.
Boing rebranded to a new graphics package along with itsSpanish andFrench feeds developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however, many were removed.[3]
On 30 August 2020, Boing rebranded again to a new graphics package by Art&Graft, with only two Animadz remaining.[4]
On 19 May 2023, Boing and Cartoonito transitioned, from standard definition 576iSDTV to the high definition 1080iHDTV ratio on all platforms.
On 23 February 2009, a one-hour timeshift of the channel - Boing +1, launched. It was, however, only available inSardinia andTrentino-South Tyrol.[5] The channel closed on 1 March 2012.
An Italian version of Turner's pre-school channelCartoonito was launched on 22 August 2011. The launch allowed Boing to refocus its target audience from 0-12 years to 7-12 years.
Cartoonito airs pre-school programmes mainly sourced from Warner Bros. and Nickelodeon, in addition to acquired and local shows from other Mediaset networks or abroad.[6]
 | |
| Programming | |
|---|---|
| Picture format | 576iSDTV |
| Ownership | |
| Owner | Boing S.p.A. (Mediaset/RTI, 51%; Warner Bros. Discovery EMEA, 49%) |
| History | |
| Launched | 11 July 2019; 6 years ago (11 July 2019) |
| Replaced | Pop |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 45 |
Boing Plus is the sister channel to Boing, which launched on 11 July 2019, replacingPop after Mediaset purchased the slot from Sony Pictures Italia. Originally, the channel operated as a one-hour timeshift service, with Cartoonito being timeshifted from 1:00 am–1:00 pm and Boing's programming for the rest of the day.[7] On 1 December 2019, the channel began timeshifting Cartoonito from 1:00am-6:00am and Boing the rest of the day.
On 30 August 2020, Boing Plus changed its logo slightly. The channel also began to function more as a standalone channel, although still functioning as a semi-timeshift.
On 13 December 2024, Boing Plus ceased to be a timeshift service of Cartoonito, remaining only for Boing.
On 11 March 2025, Boing Plus returned to its original logo along with Mediaset's graphic choices. It's unknown if the old logo from 2020 returns to the television.
Division ofWarner Bros. Discovery | |
| Channels & blocks (U.S.) | |
| International channels | |
| Cartoonito | |
| Boomerang | |
| Studios & Streaming | |
| Albums | |
| Defunct | |
| See also |
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| Notes | |
| Terrestrial digital |
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