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Bodega Aurrerá

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Mexican supermarket chain
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Bodega Aurrerá
A store inMacuspana, Tabasco
Company typeSubsidiary
IndustryRetail
Founded1958; 67 years ago (1958) (asAurrerá)
HeadquartersMexico City, Mexico
ParentWalmart de México y Centroamérica

Bodega Aurrerá is a Mexican discount store owned byWalmart de México y Centroamérica. The chain was first established in 1970 inMexico City. Though every Aurrerá store was converted into Walmart, bothAurrerá and Bodega Aurrerá names survived, the former as a product brand and the latter as a store.[1]

History

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Logo Used Between 1958 and 1970.
Logo Used Between 1970 and 2002.
Logo Used Between 2002 and 2009.
Bodega Aurrerá Store inPuerto Peñasco, Mexico
A Bodega Aurrerá Store inPiedras Negras,Coahuila

In Mexico, the Arango brothers, Jerónimo, Placido and Manuel, founded the stores Aurrerá thinking in a supermarket model, with household items and clothing at cheaper prices.Aurrera in Basque means “Come on”, “Forward” .

  • 1958: Opens the first Aurrerá store, with the Bolívar location.
  • 1960: Begins to operate the store brand ofSuperama.
  • 1964: Starts the operation of Vips Restaurants.
  • 1970: Begins the operations of the Suburbia and Bodega Aurrerá store brands.
  • 1976: Inaugurates the first Distribution Center in Mexico (in Spanish,CEDIS).
  • 1978: Opening of the restaurant chain El Portón (The Gate).
  • 1986: Creates the organization Grupo Cifra, for the administration of stores and restaurants in Mexico.
  • 1990: Aurrerá starts the usage of thebarcode system in Mexico.
  • 1991: Walmart and Cifra create ajoint venture, the International Division of Walmart Stores, and Walmart signs a partnership agreement with Cifra. The firstSam's Club store in Mexico opens.
  • 1993: They begin operations as Walmart Supercenter stores. The Aurrerá supermarkets change their style and design, as Walmart stores.
  • 1994: The brands of Suburbia and Vips are joined, under the association Cifra/Walmart Distribuidora, S.A. de C.V.
  • 1997: Walmart buys most of the shares, and acquires control of the company.
  • 2000: Grupo Cifra is renamed as Walmart de Mexico.
  • 2001: Aurrerá stores becomeWalmart Supercenters and Warehouse Aurrerá.
  • 2005: Walmart Mexico creates the store brand Mi Bodega Aurrerá, which currently has over 50 units in various parts of the Mexican Republic. It is a variant of Bodega Aurrerá, with less store area and fewer products.
  • 2007: Bodega Aurrerá has about 300 locations, driving retail prices lower for much of the Mexican Republic.
  • 2012: Bodega Aurrerá has 372 stores.
  • 2024: Bodega Aurrerá has 2,044 stores.

See also

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References

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  1. ^Ali, Aran (30 March 2022)."Walmart Owns Most of the Supermarkets in Mexico".Latinometrics. Retrieved15 July 2023.

External links

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Walton family
1st generation
2nd generation
3rd generation
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International
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Former assets
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