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BOBBYSWORLD | |
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| Background information | |
| Birth name | Bobby J |
| Also known as | BOBBYSWORLD |
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| Years active | 2005 - Present |
| Labels | Mexiversal Music Group |
Bobby J, also known professionally asBOBBYSWORLD, is an American singer, songwriter, producer,record executive, entrepreneur, and CEO of the record label Mexiversal Music Group (MMG), distributed by global music distribution companyINgrooves (a subsidiary ofUniversal Music Group). He describes his music as "Mexitón".Mexiton (mexi·tone, mex·ee·tone), also known asMexitón (Spanish), is aMexican-American & Latin genre derived fromMexican,Urban,Cumbia, andReggaeton influences. Vocals includerapping and singing, typically inSpanglish.
Bobby J was born in San Diego city, California, and was raised aCatholic-Christian. He began singing and performing music at various churches throughout the week. Bobby J became a professional DJ at the age of 12, performing for school dances, corporate events, and private clients such asWalmart,Supercuts,Horn Blower Cruises MDR, andJr. Seau of theSan Diego Chargers. He is aHelix Charter High School alumni and was a section leader of Helix's drum line, symphony, orchestra, and marching bands. Bobby J played football and golf alongsideHeisman Trophy winnersReggie Bush andAlex Smith.
In 2012, Bobby J began writing and producing records out of San Diego's recording studio Night Sky Sound alongside CEO, keyboardist/composer, and record producer Stephen Donato.
In 2013, Bobby J quickly gained wider recognition as a songwriter and producer with multiple successful releases for artistsTrevor Moran andSnoop Dogg. The song "Someone"[1] written for artist and YouTuber Trevor Moran topped the charts in the United States and peaked at #1 on theUS Billboard Trending 140.[2] The future release of Moran's debut EP in 2014 (with songs Slay and XIAT[3] written and produced by Bobby J) charted at number 1 onUS Heat[4] and number 17 on theUS Indie Charts.[5]
Between the years of 2013 and 2015, Bobby J wrote and produced many records for both indie and popular artists. He also worked on several records as a ghost producer.
In August 2015, Bobby J began working on an album with YouTube sensation Ricky Dillon. On the album (titled"GOLD " ) was the song "Problematic"[6] written and produced by Bobby J featuringSnoop Dogg. The Album hit the iTunes charts in Canada at number 15, the iTunes charts in the US at number 21 and the iTunes charts in Australia at number 45.GOLD also charted on Billboard Independent Albums at number 10.[7] The albumGOLD also includes a special acoustic version of the song "Ordinary" showcasing the works of both producersCharlie Puth and Bobby J.
Bobby J is known to have worked on records featuring both Artists and YouTubers such asSnoop Dogg,Ne-Yo,Lil Wayne,Sean Paul,Flo Rida,2 Chainz,Charlie Puth, Black Jeezus,Inanna Sarkis,Ricky Dillon,[8]Kyle Massey, Maxso, Meg MayBaby DeAngelis, andTrevor Moran, Ona, Danielle Cohn,RuPaul'sDrag Race StarsShangela Laquifa Wadley,Alyssa Edwards,Laganja Estranja, and alongside mixing engineer Christopher “Tito JustMusic” Trujillo, who engineered on the Grammy NominatedAriana Grande album “Dangerous Woman”. Tito is known for working with acts such asBusta Rhymes,Fifth Harmony,Stitches andDj Khaled.
In 2018, Bobby J created SZWORLDTOUR, a management, development and branding company. He has also been spotted through various social media sources in studios working with artists likeKyle Massey,Hana Giraldo,Rich The Kid,OG Maco,Zay Hilfiger, Kristen Hancher, Hailee Lautenbach,Joey Graceffa, Ona, andElijah Daniel.
In January 2019, the BOBBYSWORLD name and brand emerged. Various records by independent recording artists have surfaced with "Prod by BOBBYSWORLD" attached. Releases feature his new tag/deliverable "En el mundo del Bobby". In February, Bobby J launched independent record label "Mexiversal Music Group" (MMG) which is distributed throughIngrooves /Universal Music Group. MMG has quickly gained attention from the promotion of Mexitón music. Newly signed artists and producers also appear to be catering to various genres such as Latin, trap, hip-hop, pop, and country. On March 29, the first MMG artist "El Lobito" released his first Mexitón single titled "Mamí Mamí" produced by and featuring BOBBYSWORLD.
