Blim TV (stylized asblim tv) was anon-demand video subscription service, offered online viaTelevisaUnivision,[1] through an Internet connection, which offers access to programs strictly for personal use, in exchange for payment of a monthly subscription fee.[2]
Its center of operations was inMexico City. It was made available in 18 countries: Mexico, Colombia, Argentina, Costa Rica, Panama, Chile, Peru, Venezuela, Ecuador, Guatemala, Bolivia, Honduras, Paraguay, El Salvador, Nicaragua, Uruguay, Dominican Republic and Belize.[3]
To compete with other on demand video services, it initially offered a monthly subscription for 109pesos (approximately $5.65 US).[5] LikeNetflix, blim tv offered the first month of its service free of charge.[6]
In 2016, Televisa realized people watchedNetflix more than cable television. In an attempt to re-gain their lost viewers, they decided to remove all of their original content from Netflix. They then created their own Netflix-like streaming service, called Blim. Soon after Televisa announced Blim, Mexicans began mocking them throughInternet memes for producing lesser-quality original content compared to Netflix's more critically acclaimed original content.[12] Netflix itself released an ad which made fun of Televisa's original content. It criticized Blim and Televisa for the perceived lesser quality of their content, as well as for removing it from Netflix. The ad featured a man acting sad because Televisa's original content was removed, with his mom looking at him strangely.[13] Televisa retaliated by releasing an ad where a look-a-like man was happy having subscribed to Blim.[14] However Televisa's ad did not get the response they expected. It only caused more unfavorable criticism compared to Netflix. Blim and Televisa were even more heavily criticized for not understanding Millennials,[need quotation to verify] some of whom went as far as thanking Televisa for removing their content from Netflix. The main argument against Televisa was that there was no need to pay for a streaming service to see series that are available to watch on YouTube without needing to buy cable in the first place.[15][16]
