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Black Magic (chocolates)

From Wikipedia, the free encyclopedia
British brand of chocolate

Black Magic
Product typeChocolate
OwnerNestlé
CountryUK
Introduced1933; 92 years ago (1933)
Previous ownersRowntree's
Websitenestle.co.uk/blackmagic

Black Magic is a British brand of boxedchocolates originally created byRowntree's in 1933. The brand is now owned byNestlé.[1] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as acourtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"[1]

Christopher Gunning wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.[3]

Current selection

[edit]
  • Almond Crunch
  • Raspberry Heaven
  • Dreamy Fudge
  • Hazelnut Swirl
  • Orange Sensation
  • Caramel Heart
  • Coffee Crescent
  • Pure Black Magic
  • Midnight Truffle

See also

[edit]

References

[edit]
  1. ^ab"Vintage adverts show history of Black Magic chocolates".The Telegraph. 21 August 2013. Retrieved19 September 2016.
  2. ^Sayid, Ruki (20 August 2013)."Secrets of Black Magic chocolate box revealed in fascinating archive".The Mirror. Retrieved19 September 2016.
  3. ^Black Magic Chocolates TV commercial, 1984

External links

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  • 1 Brand owned byGeneral Mills; Produced by General Mills in the U.S. and Canada. Produced byCereal Partners under the Nestlé brand elsewhere.2 Brand owned byGeneral Mills; U.S. and Canadian production rights controlled by Nestlé under license.3 U.S. production rights owned byThe Hershey Company.4 U.S. rights and production owned by theSmarties Candy Company with a different product.5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned byAssociated British Foods.6 Produced by Cereal Partners, branded as Nestlé.7 Brand owned byPost Foods; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland.8 Philippine production rights owned byAlaska Milk Corporation.9 Singaporean, Malaysian and Thai production rights owned byFraser and Neave.10 Used only in Indonesia, Thailand, and Cambodia.11 Used only in the Philippines.12 U.S. production rights owned by theFerrara Candy Company.13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019.14 Brand owned byMars, sold by Nestlé in Canada.15 Produced byFroneri in the U.S. since 2020.
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