 | |
| Company type | Subsidiary |
|---|---|
| Industry | Market research |
| Founded | 1996; 29 years ago (1996) inLos Angeles, California, United States |
| Founder | Farhad Mohit, Henri Asseily |
| Headquarters | , United States |
| Products | Online ratings |
| Parent | People Inc. |
Bizrate Insights Inc. is a U.S.-basedmarket research firm specializing in consumer-generated insights for online and omnichannel retailers. Its feedback solutions have been widely adopted by retailers seeking to better understand shopper behavior, improve user experience, and benchmark performance against industry standards. Founded in 1996 and headquartered in Stamford, Connecticut, it operates as a subsidiary ofPeople Inc.
Binary Compass Enterprises, later Bizrate, was founded in June 1996[1] by classmates at theUniversity of California Los Angeles andWharton School of Business, Farhad Mohit and Henri Asseily based on a school project they authored while attending the Wharton School of the University of Pennsylvania.[2][3][4][5]
The first retailer reviews were collected in 1997 after launching and rebranding the website as Bizrate.com. Services were later expanded to includecomparison shopping.[3] In 1999, Bizrate partnered withConsumer Reports to provide ratings in both the print and online editions of theConsumer Reports.[2][6]
In 2004, Bizrate rebranded toShopzilla.[7]
In June 2005,E.W. Scripps acquired Shopzilla, which included all operating websites and Bizrate Insights.[8] In June 2011,Symphony Technology Group acquired Shopzilla, including all operating websites and Bizrate Insights. In September 2014, Shopzilla.com rebranded to Connexity, Inc.; Bizrate Insights continued to operate under the Connexity umbrella.[9] In June 2015, Connexity acquiredPriceGrabber. Customer feedback collected under PriceGrabber was then collected by Bizrate Insights.[3] In September 2016, The Bizrate Insights division of Connexity is acquired bySynapse Group Inc., a division ofTime Inc.[10][11][12]
In 2010, Bizrate Insights formed a partnership withGoogle to begin distributing retailer ratings and reviews from Bizrate Insights toGoogle Product Search andGoogle AdWords ads.[13]
According to company documentation, Bizrate Insights offers survey tools that collect feedback across various stages of the e-commerce customer journey. The company also offers tools designed to understand the behavior of users who leave sites before completing a purchase.
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