 | |
| Country | India |
|---|---|
| Network | Zee Entertainment Enterprises |
| Headquarters | Noida |
| Programming | |
| Language(s) | Hindi |
| Picture format | 1080iHDTV (downscalled toletterboxed576i for theSDTV feed) |
| Ownership | |
| Owner | Zee Entertainment Enterprises |
| Sister channels | Seelist of channels owned by ZEEL |
| History | |
| Launched | 4 April 2011; 13 years ago (2011-04-04) |
| Links | |
| Website | bigmagic |
Big Magic is an Indian free television channel owned byZee Entertainment Enterprises. The channel was launched on 4 April 2011 as Big Magic byReliance Broadcasting Network. In 2016, it was acquired by Zeel.[1]
Reliance launched the channel on 4 April 2011, branded in line with its extant radio propertyBig FM. The network targeted 30% of the national population by narrowing to the three states where Hindi is more spoken (Uttar Pradesh, Madhya Pradesh and Bihar), with the channel being distributed on every cable company in the three states.[2] Within months of launch, Big Magic had become the most-watched channel in the three target states, at a time when all of Reliance Broadcasting Network's channels were seeing a growth in the number of viewers.[3] A Bhojpuri version was launched in 2013, targeting the states of Bihar and Jharkhand.[4] It was acquired in November 2016 by Zee Entertainment Enterprises Limited.[5][6]
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