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| Company type | Subsidiary |
|---|---|
| Industry | Cosmetics |
| Founded | 1976; 49 years ago (1976) |
| Founder | Jean and Jane Ford |
| Headquarters | , United States |
Area served | Worldwide[1] |
| Parent | LVMH |
| Website | benefitcosmetics |
Benefit Cosmetics LLC is a manufacturer ofcosmetics founded and headquartered inSan Francisco, California. It is a subsidiary ofLVMH Moët Hennessy Louis Vuitton.
Benefit was founded by the twin sisters Jean and Jane Ford.[2] Born inIndiana, they attendedIndiana University before moving to San Francisco.[3] In 1976, the twins opened a beauty boutique named "The Face Place" inSan Francisco'sMission District. The Face Place later moved toKearny Street in downtown San Francisco in the 1980s.[4]
In 1989, the Face Place product catalog was developed. The Fords then focused on department store distribution and renamed the company Benefit Cosmetics in 1990.[5] In 1991, Benefit opened its first U.S. department store inHenri Bendel, located inNew York City. In 1997, Benefit went international with its expansion intoHarrods inLondon. Soon after,[when?] the Benefit Cosmetics product website was launched.
LVMH acquired Benefit Cosmetics on September 14, 1999.[6] In 2001, Benefit launched its first bath and boudoir line, Bathina. Benefit opened its first "Brow Bar" (a boutique specializing inbrow shaping) in 2003, atMacy'sUnion Square, San Francisco.[7][8]
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On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments. This record was broken again on May 20, 2017, by a team in Melbourne, completed 435 waxes.[9]
In 2022,Marks and Spencer announced their partnership with Benefit Cosmetics which would feature more than 200 products. Benefit Cosmetics products would be available online at M&S.com and in-store at 5 locations in Camberley, Cheshire Oaks, Handforth Dean, Hedge End, and Lisburn.[10][11]
In 2023,Yasmin Benoit was the first asexual person to be in a Benefit Cosmetics campaign, alongside intersex activistAnick Soni.[12]
