 | |
| Company type | Private |
|---|---|
| Industry | Automotive |
| Founded | 1922; 103 years ago (1922) |
| Headquarters | Melbourne |
| Products | Tyres |
| Owner | Goodyear Tire and Rubber Company |
| Website | www |
Beaurepaires is an Australian andNew Zealandtyreretail andrepairchain started in 1922 byFrank Beaurepaire, a formerOlympic swimmer for Australia andAustralasia, with money he received for rescuing ashark attack victim from the water atSydney.[1][2][3]
Beaurepaires is a subsidiary ofGoodyear and Dunlop Tyres Australia.[4]
In February 2024, it was reported that Goodyear and Dunlop Tyres had begun to look at shuttering its network of 100 Beaurepaires locations, with some locations rebranding to Goodyear Auto Service. Negotiations were held with rivalBob Jane T-Marts to acquire the chain but ultimately fell through, with Bob Jane instead choosing to only purchase a select number of profitable locations.[5] In New Zealand, all Beaurepaires locations were rebranded to Advantage Tyre Solutions in 2023.[6] Many locations have since rebranded to Goodyear or Dunlop Tyres.
From 2018, Beaurepaires sponsoredDJR Team Penske in theSupercars Championship.[4] In 2019, Beaurepaires became the title sponsor of the Supercars Championship event theMelbourne 400, a support event to theAustralian Grand Prix.[7]
The New Zealand chain is also noted forTV commercials featuring Australian actorVince Martin as a spokesperson, which he has appeared for more than 25 years, particularly the (singing)Christmas commercials and the simplistic "This is a spoon" advert.[8]
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