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Baselworld Watch and Jewellery Show was a globaltrade show of the internationalwatch,jewellery andgem industry, organized each spring in the city ofBasel, Switzerland, at the Messeplatz.
The last Baselworld was held March 21–26, 2019. In 2020 and 2021 the event was not held due to theCOVID-19 pandemic, and from 2022 the event has been cancelled permanently.[1] Baselworld organizerMCH Group, which organizes around 30 live marketing platforms inSwitzerland and abroad, chose to discontinue Baselworld and focus onArt Basel and other events.[2]
The show dates back to 1917 with the opening of the firstSchweizer Mustermesse Basel (muba), of which a section was devoted to watches and jewellery.[3] In 1925, muba invited several watch manufacturers to participate.
In 1931, theSchweizer Uhrenmesse (Swiss Watch Show) was first held in a dedicated pavilion. After 1972'sEurope's meeting place exhibition, companies from France, Italy, Germany, and the United Kingdom were also invited. In 1983, the show changed its name to BASEL with two numerals denoting the exhibition year, for instanceBASEL 83. In 1986, companies from outside Europe were included for the first time, reflecting the increased number of visitors from the old continent. In 1995, the show was renamed toBASEL 95 - The World Watch, Clock and Jewellery Show. In 1999, a new hall with 36.000 sq-m of exhibition space was added. The year 2000 saw an increase of 6% in trade visitors. In 2003 the show was again renamed toBaselworld, The Watch and Jewellery Show. In 2004, with the introduction of a new hall complex, the exhibition area extended to 160.000 square meters, and attracted more than 89.000 visitors. In 2018, Baselworld saw a significant drop in exhibitors to 650, and the duration of the exhibition was shortened by two days, although attendance remained stable. However, theSwatch Group communicated that they would no longer attend the next Baselworld with any of their brands in that year as well.[4]
In the following year (2019) Baselworld announced that they would coordinate their dates from 2020 until 2024 withSIHH,[5] and the management presented a new concept for Baselworld. The show will evolve from a classic trade fair to an experience platform and will also address consumers.[6][7] In April 2020Rolex,Patek Philippe,Chopard,Chanel andTudor announced that they would be pulling out of Baselworld and host their own fair in April 2021.[8]
The management of Baselworld used the involuntary break, due to theCOVID-19 pandemic, to rethink the physical, in-person concept and refocus the experience online. The new concept focuses on providing primarily aB2B platform in the mid-luxury segment. The Baselworld 2.0 shall be a platform where mid- and high-endwatch,jewellery andgem companies can present their products.
The new Baselworld digital platform is supplemented by events, which will be available to thejewellery,watch andgem industry on-demand, 356 days a year, worldwide.[9][10]
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