The single, aNew Orleans bounce record, was first announced by the song's producer Rico Love, who already had high hopes for the song, stating: "I'm not trying to be cocky, but I pretty much know that that's gonna be ahit record".[1] T.I. unveiled the single's original artwork on June 29, 2012, which was later changed on October 8, 2012, along with the announcement of the single's release date.[2][3] The song was previewed in the second season of hisreality television seriesT.I. and Tiny: The Family Hustle on episode 5. The episode premiered on September 25, 2012, featuring the preview of it at a listening session inChicago.[4] The song was released on October 15, 2012, via T.I.'sYouTube channel managed byAtlantic Records, and was available for purchase atiTunes Store on October 16, 2012. Rico Lovesampled "Drag Rap", as performed by The Showboys, to produce the song.[1]
T.I. shot a video for the song atHollygrove inNew Orleans, featuring cameo appearances of Rico Love,Trae,Mack Maine,Birdman, T.I.'s sons as well as T.I. and Lil Wayne. The photos of it came out on September 25, 2012, via his series#TroubleManTuesdays.[5] The video ofbehind the scenes was released, on September 28, 2012, and thetrailer for it came out on October 16, 2012 - same day it was released on iTunes.[6][7] The music video premiered onVH1 Right after T.I.'s showT.I. and Tiny: The Family Hustle. The video was directed byMarc Klasfeld.
Music VideoDirector: Marc KlasfeldProduction Company: RockhardMotion Studio: Super77Producer: Rainer ZiehmProject Coordinator: Sara Santillan Creative Director: Nate Reese, Sean Conner Animation: Nate Reese, Chris Meister, Andrew Mark, Scott Ulliman, Chavilah Bennett
