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Baconator

From Wikipedia, the free encyclopedia
Cheeseburger sold by Wendy's
Baconator
The Baconator
Nutritional value per 1 double sandwich (304 grams)
Energy960 kcal (4,000 kJ)
40 g
Sugars10 g
Dietary fiber2 g
62 g
Saturated25g
Trans1 g
63 g
Vitamins and minerals
VitaminsQuantity
Vitamin A equiv.
9%
83 μg
Vitamin C
19%
17 mg
Vitamin E
307%
46 mg
MineralsQuantity
Calcium
15%
200 mg
Iron
29%
5.25 mg
Sodium
80%
1850 mg
Other constituentsQuantity
Cholesterol211 mg
Energy from sandwich570 kcal (2,400 kJ)

This information is effective as of March 2013.
Percentages estimated usingUS recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation fromthe National Academies.[2]
Source:www.wendys.com

TheBaconator is a brand ofcheeseburgers introduced by the internationalfast-food restaurant chainWendy's in 2007. The primary product consists of two quarter-pound beef patties topped with mayonnaise, ketchup, two slices of cheese, and six strips of bacon. Single and triple patty versions were formerly offered, as well as limited-time seasonal variants.

The brand was later expanded with theSon of Baconator, which uses smaller patties, and theBreakfast Baconator, which replaces the hamburger patties with a sausage patty topped with an egg and a meltedSwiss cheese sauce.

History

[edit]

The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's newCEO Kerrii Anderson.[3] The addition of the product was part of a push to add menu items that appeal to the 18- to 34-year-old demographic and expand late-night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[4]

Advertising

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As a cross promotion with theCanadian Football League, the Baconator has been named the official burger of the league.[5] They held a promotion running from April–May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers online to win a chance to compete in a halftime CFL contest to build a giant Baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore T-shirts advertising the contest. On August 14, 2009, Pete Richardson fromHalifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at theRogers Centre.

Economic indicator

[edit]

The popularity of the Baconator has led to politicians and others using the burger as an example of the price of goods related to inflation and so-called "price gouging".US SenatorElizabeth Warren fromMassachusetts has used the burger in examples of what she perceives to be price gouging and to lobby for moregovernment control.[6]

Ingredients

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See also

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References

[edit]
  1. ^United States Food and Drug Administration (2024)."Daily Value on the Nutrition and Supplement Facts Labels".FDA.Archived from the original on 2024-03-27. Retrieved2024-03-28.
  2. ^"TABLE 4-7 Comparison of Potassium Adequate Intakes Established in This Report to Potassium Adequate Intakes Established in the 2005 DRI Report". p. 120. In:Stallings, Virginia A.; Harrison, Meghan; Oria, Maria, eds. (2019). "Potassium: Dietary Reference Intakes for Adequacy".Dietary Reference Intakes for Sodium and Potassium. pp. 101–124.doi:10.17226/25353.ISBN 978-0-309-48834-1.PMID 30844154.NCBI NBK545428.
  3. ^Andrew Martin (2007-11-24)."A Turnaround Plan That Includes Baconators".the New York Times. Retrieved2007-12-11.The company has improved its marketing, with quirky 'red wig' television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.
  4. ^"Wendy's review continuing".USA Today. 2007-10-25. Retrieved2007-12-11.The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize its late night business.
  5. ^"Kick for a Million Details". Archived fromthe original on 2007-11-07. Retrieved2007-10-22.
  6. ^Suderman, Peter (2024-12-29)."Everybody Hates Prices".Reason.com. Retrieved2024-12-30.
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