 Logo used since 2022 | |
| Country | United Kingdom |
|---|---|
| Broadcast area |
|
| Network | BBC Television BBC One (2019–2022) |
| Headquarters | London, England |
| Programming | |
| Language | English |
| Picture format | 1080i/1080p[a]HDTV (downscaled to576i for theSDTV feed) |
| Ownership | |
| Owner | BBC |
| Sister channels | BBC One BBC Two BBC Four BBC News BBC Parliament CBBC CBeebies BBC Scotland BBC Alba |
| History | |
| Launched | 9 February 2003 (2003-02-09) (original) 1 February 2022; 3 years ago (2022-02-01) (relaunch) |
| Replaced | BBC Choice (2003) |
| Closed | 16 February 2016 (2016-02-16) (original) |
| Links | |
| Website | bbc |
| Availability | |
| Terrestrial | |
| Freeview | Channel 23 (SD) Channel 107 (HD; England & NI only) Channel 7 (Original) |
| Streaming media | |
| BBC iPlayer | Watch live (UK only) |
BBC Three is a Britishfree-to-airpublic broadcasttelevision channel owned and operated by theBBC. It was first launched on 9 February 2003 with programmes for a 16 to 34-year-old target audience. It covers all genres including particularly new comedies, drama, LGBTQ+ programmes, music, fashion, documentaries, brief news, adult animation, and drama series.[1]BBC iPlayer, the BBC's video-on-demand service, launched in December 2007 and included BBC Three alongside the BBC's other channels at launch. The linear channel closed down on 15 February 2016 and relaunched on 1 February 2022, with programming appearing on BBC One and BBC iPlayer in the interim period.[2] The channel broadcasts daily from 7:00 pm to 4:00 am, timesharing withCBBC (which starts at 7:00 am).
BBC Three is the BBC's youth-orientated television channel,[3] its remit to provide "innovative programming" to atarget audience of viewers between 16 and 34 years old, leveraging technology as well as new talent.[1] Unlike its commercial rivals, 90% of BBC Three's output originated from the United Kingdom. Notable exceptions wereFamily Guy andAmerican Dad (both of them originating in theUnited States). It and sister channelBBC Four also carry occasionalBBC Sport programming as an overflow for the BBC's other channels.
Following budget cuts at the BBC, the first iteration of the linear channel closed in February 2016, despite public opposition, with the channel continuing as on-demand content only within BBC iPlayer.[4] It returned to broadcast television in the form of a late-nightstrand onBBC One on Monday to Wednesday nights since 4 March 2019. On 2 March 2021, the BBC confirmed that it planned to relaunch BBC Three'slinear television channel in 2022 subject to regulatory approval,[5] which was approved in November that year.[6]
.svg)
.svg)
In mid-2000, the BBC decided to reposition and rebrand their two digital channels so that they could be more closely linked to the well establishedBBC One andBBC Two. Their plan was forBBC Knowledge to be replaced withBBC Four (which took place in 2002) and forBBC Choice to be replaced with BBC Three. However, questions were raised over the proposed format of the new BBC Three, as some thought the new format would be too similar to the BBC's commercial rivals, namelyITV2 &E4 at the time. It would be unnecessary competition. Whilst BBC Four, the BBC's proposed children's channels and digital radio stations all received approval, the BBC Three plans were rejected in September 2001.
The channel was eventually given the go ahead, eleven months after the original launch date on 17 September 2002, following a change to the remit of the channel where a 15-minute news programme and an altered target age range of 25-34 audiences. BBC Three was launched on 9 February 2003.[7] The channel was launched by Stuart Murphy, who previously ran BBC Choice, and before thatUK Play, the now-discontinuedUKTV music and comedy channel. At 33, Murphy was still the youngest channel controller in the country, a title he had held since launching UK Play at the age of 26; although on 20 October 2005 it was announced that Murphy was soon to leave the channel to work in commercial television.On 12 May 2011, BBC Three was added to the Sky EPG in the Republic of Ireland on channel 229.[8] It was later moved to channel 210 on 3 July 2012, to free up space for new channels.
For the duration of the2012 Summer Olympics, BBC Three increased its broadcasting hours to 24 hours to provide extra coverage of Olympic events.[9] Broadcast hours were extended again for the2014 Commonwealth Games with BBC Three broadcasting from 9:00 am to 4:00 am for the duration of the games.[10] On 16 July 2013 the BBC announced that ahigh-definition (HD)simulcast of BBC Three would be launched by early 2014.[11] The channel launched on 10 December 2013.[12]
The former controller of the station,Zai Bennett,[13] left to joinSky Atlantic in July 2014, at which point BBC Three commissioner Sam Bickley became acting controller.[14]
In February 2014 at the Oxford Media Conference, BBC Director-GeneralTony Hall stated that as part of the ongoing "Delivering Quality First" initiative at the corporation (which, as motivated by the government freeze oftelevision licence fee costs, aims to reach £700 million in cost-savings across the BBC up to the end of the 2016–17 television season),[15][16] the BBC was in the process of finalising plans to make another £100 million in cuts to be announced the following month. Believing that general budget cuts across the entire corporation would compromise the quality of its in-house productions—especiallydramas, which he described as being the "essence" of the BBC—Hall stated that these cuts could require "hard decisions" to be made. He explained that the corporation had "reached the point where salami-slicing would affect quality and distinctiveness. Rather than seek to preserve a less good version of our past, we decided to focus on what we do best: from drama to takingiPlayer into the next generation."[17]
On 5 March 2014, the BBC announced several cost-savings proposals, subject to the approval of theBBC Trust. Among them were plans to discontinue BBC Three as a television channel, and convert it into an online service.[18] In its proposal, the BBC stated that while motivated by financial considerations, the conversion was a "future-facing move" that would "develop a ground-breaking new online service which will bring high quality, distinctive UK-originated long form and new form interactive content to 16–34 year olds", and take advantage of the increased use of online services by the channel's target demographics. It was outlined that the service would have to leverage the "strengths" of BBC Three, such as curation, original productions, and "best-in-class storytelling", and adapt them to the "immediacy" and interactivity of digital.[19]
As the service would not be bound to the limitations of linear schedules, the scope of the new BBC Three would fall under three "editorial pillars" as opposed to programming genres: "Make Me Laugh" reflects comedic and "personality-driven" programmes, and "Make Me Think" reflects current affairs, drama, and other factual programming. A third pillar, "Give Me a Voice", reflects that the service's content would be of topical interest to the 16–34 year-old demographic, and would encourage discussion and participation especially viasocial media.[19] The overall programming budget of the service would be reduced by nearly half in comparison to the BBC Three channel. While it would have a larger focus on short-formweb series, the service planned to continue investments into commissioning long-form programmes and "comedy at near current levels", and serving as an incubator for new talent. The service's output would primarily be delivered through iPlayer, but plans called for a revamped "branded space" to showcase the content, as well distributing short-form productions via alternative outlets such asYouTube.[19]
When the BBC revealed the full detail in December 2014, it admitted there was widespread opposition from BBC Three viewers[19] but said there was support for the wider package of proposals. They believed the public welcomed a BBC One +1 as it admits "a vast majority of viewing still takes place on linear channels".[19] The "Save BBC Three'" campaign pointed out this was a contradiction to what the BBC said about BBC Three.[20] TheBBC Trust began a 28-day public consultation regarding the plans on 20 January 2015[21] and it ended with a protest outsideBroadcasting House.[22] As part of the consultation a letter of 750 names against the move from the creative industry was sent to the BBC Trust, and this had the backing of a number of celebrities includingDaniel Radcliffe,Aidan Turner,Olivia Colman andLena Headey.[23] The polling companyICM concluded a "large majority" of those that replied to the consultation were against the move,[20] with respondents particularly concerned about those who cannot stream programming online, the effect of the content budget cuts, and the BBC's own admission the audience numbers would drop.[20]Jimmy Mulville andJon Thoday of independent production companiesHat Trick Productions and Avalon reportedly considered legal action against the Trust if it went ahead with the closure of the channel.[24] They had previously offered to buy the channel to keep it on television, but the BBC said the channel was not up for sale.[25]
Media writerRoy Greenslade considered the change to be "unquestionably the most sensible or perhaps the least worst" way of cutting costs. While admitting BBC Three's recent success in targeting its demographic and its role as a launchpad for new talent, he argued that BBC Three was "a marginal channel with a small share of the overall television audience", and that "'Hard decisions' are just that. If the BBC is to have any hope of sustaining its quality core output then a sacrifice had to be made."[15]
.svg)
The transition was finalised by the BBC Trust in November 2015. The trust cited the shifting viewing habits of BBC Three's target audience from linear TV to digital services, and that the discontinuation of BBC Three as a television channel would allow the BBC to "deliver more distinctive content online, while bearing down on costs". Conditions were imposed on other BBC properties to complement the changes;BBC One andTwo were required to develop "distinctive programmes designed for younger audiences", as well as air repeats of all full-length programmes commissioned for BBC Three. The trust also approved related proposals to allow first-run and third-party content on iPlayer, and extendCBBC's broadcast day to 9:00 p.m. (CBBC signed off at 7:00 p.m. to conserveFreeview bandwidth for BBC Three) with a focus on an older youth audience.[26][27]
On 4 January 2016, it was announced that the new BBC Three digital service would launch on 16 February 2016.[28][29] BBC Three controller Damian Kavanagh explained that the new digital service would feature the "same award-winning programmes freed from the constraints of linear TV", emphasising the ability to distribute content across "whatever format and platform is most appropriate".[30] Hall described the internal atmosphere surrounding the new BBC Three as being like a "startup", explaining that "I love the feeling of going and being with Damian's team. It feels creative, energetic and mischievous as well, just as it should be."[31] Kavanagh felt that the concise "pillars" of BBC Three, combined with its new structure, would give creators more flexibility and immediacy in how they produce content. He explained that "we can allow people to do things that I don't think other broadcasters can really do at the moment—in terms of giving people room to try things and also play around with form in a way we couldn’t have done if we'd stayed on television", with the remainder of the BBC's content ecosystem as a "safety net".[32] Kavanagh also emphasised a continued goal to use the service as an incubator for new talent, hoping that it will be remembered as "the place that spotted the nextJames Corden, the nextAidan Turner, the next whoever."[31]
On 13 February 2016, prior to the service's launch, it was reported that the BBC was considering merging BBC Three andBBC Radio 1 under unified management if the digital BBC Three service is not successful. Kavanagh stated that he himself was unaware of this proposal, but added that BBC Three was "a really powerful youth brand with 13 years' heritage" and that he "[didn't] see the logic in winding down something that has that audience, and has that badge of quality, and has that heritage."[33]
The BBC Three television channel formally signed off during the late-night evening of 15 February 2016, concurrent with the official re-launch of the new BBC Three a day later. The last programme aired was an episode ofGavin & Stacey, introduced by its co-starJames Corden from the set of his then current US chat showThe Late Late Show in Los Angeles. The channel space continued to carry promotional information regarding the BBC Three online service, as well as a marathon of selected programmes from midnight, until it officially shut down on 31 March 2016.[32][34]
From March 2019, programmes from BBC Three were carried by BBC One from Monday to Wednesday after theBBC News at Ten under the nameBBC Three on BBC One.[35][36]
In May 2020, the BBC submitted its annual general plan for 2020–2021. It stated that the broadcaster was considering reinstating BBC Three as a linear channel with a doubled budget, citing that its content "now has the potential to reach a wider audience on a linear channel, as well as the key demographic which will continue to watch online."[37] A number of series carried by the service, includingFleabag andNormal People, had achieved strong critical acclaim, withFleabag in particular winning multiplePrimetime Emmy Awards.[38][39] Research released in September 2020 showed that BBC Three was being viewed for 89% less time per-year since the closure of its linear broadcast platform, and 72% if rebroadcasts of its content on other BBC linear channels were included. In the year after it closed its linear broadcast platform its weekly audience of viewers aged 16–34 declined 69% compared with the year before the closure.[40]
On 2 March 2021, the BBC officially announced plans to reinstate BBC Three as a linear channel by January 2022, subject to approval byOfcom. As before, it will timeshare with the CBBC channel and broadcast from 7:00 p.m. to 4:00 a.m. nightly. There will be pre-watershed programming targeting teenagers as part of the schedule.[38][41]
On 16 September 2021, the UK media regulator Ofcom announced provisional approval for allowing BBC Three to return as a broadcast channel in 2022. As a public service channel it has the right to appear in the top 24 channels on EPGs. Sky complained that this would cause other channels to be bumped down the list to a less prominent position.[42][43] On 25 November 2021, Ofcom announced it had given final approval for BBC Three to relaunch as a broadcast channel with a set period of February 2022, one month later than originally expected.[6] A final logo of BBC Three as a streaming service was handled over the relaunched linear service; however, instead of pink, it uses a lime green colour.
On 5 January 2022, CBBC returned to its pre-2016 hours[44] and BBC Three began test broadcasts on 10 January 2022 ahead of its relaunch on 1 February 2022.[45] Following an introduction byBimini Bon-Boulash, the relaunched channel's first programme wasThe Launch Party, a preview special hosted byBBC Radio 1'sClara Amfo andGreg James. This was followed by news programmeThe Catch Up, anEating With My Ex celebrity special, and the premieres ofRuPaul's Drag Race: UK vs. the World,Lazy Susan, and the documentaryCherry Valentine: Gypsy Queen and Proud.[46][47]
On 8 September 2022, BBC Three, Four, and one of theBBC Red Button channels were suspended due to thedeath ofElizabeth II, in order to preservebandwidth for the broadcast of news coverage and tribute programming on BBC One and Two.[48]
A high-definition version of BBC Three launched on 10 December 2013 along with high-definition versions ofBBC Four,BBC News,CBBC andCBeebies.
Closed in 2016, BBC Three HD was relaunched in 2022 to coincide with the channel's return to linear television. However, since the channel's closure and eventual re-launch, its bandwidth had been reallocated in Scotland (toBBC Scotland HD) and Wales (to an HD simulcast ofS4C). As a result, BBC Three HD is only available on Freeview in England and Northern Ireland. The SD variant is freely available in all regions and BBC Three HD is universally available on Sky, Freesat, cable and online via BBC iPlayer.
The remit of BBC Three is to bring younger audiences to high quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent. The channel should use the full range of digital platforms to deliver its content and to build an interactive relationship with its audience. The channel's target is 16–34-year-olds.
— BBC Three Remit[1]
The channel's target is 16–34-year-olds,[49] and it faces heavy competition from rivals including ITV2 and E4,[50] for an audience that the BBC has traditionally had difficulty in attracting. In 2008 it reached 26.3% of 16–34-year-olds in digital homes—the channel's highest ever such reach and above that ofE4,ITV2,Dave andSky 1.[51]
On average, nine million people watched BBC Three every week,[52] and it had a 2.6% share of the 15–34-year-old audience and 1.4% of the whole population, according to theBroadcasters' Audience Research Board (BARB). These ratings by BARB, the official ratings agency, average out BBC Three's viewing figures over a 24-hour period even though the channel only broadcasts in the evening, giving a distorted sense of the channel's viewership. Despite several official complaints from the BBC, BARB continued to publish figures which the BBC argues are unrepresentative.[when?][citation needed]
BBC Three's programming consists of comedy, drama, spin-off series and repeated episodes of series from BBC One and BBC Two, and other programmes that attempted to alert others of their actions through a series of programmes challenging common beliefs.
An example of BBC Three's comedy output includes the award-winning comedyLittle Britain, which in October 2004 broke its previous viewing record when 1.8 million viewers tuned in for a new series.[53]Little Britain was later broadcast on the BBC's terrestrial analogue channels BBC One and BBC Two. The channel's longest-running comedy programme isTwo Pints of Lager and a Packet of Crisps, which ran for ten years, eight of which were on BBC Three (having previously aired onBBC Two andBBC Choice) and continues to be repeated on the channel every week. Some of the most popular comedy programmes on the channel in its original incarnation featured stand-up comedians performing their own take on a subject, usually the news, examples of which includeRussell Howard's Good News (which later transferred toBBC Two, partly due to its success, and partly to BBC Three's move to online only) andLee Nelson's Well Good Show.
The channel airs various comedies and dramas; one of its most popular sitcoms isGavin & Stacey, which first aired in May 2007 and was written by and starredJames Corden andRuth Jones. The sitcom was an instant hit, with subsequent series being moved to other BBC channels and the show being granted a Christmas special. Another example isBeing Human, a comedy drama in which aghost, avampire and awerewolf share a flat, which has become a success and heralded several new series. American programming also features, withAmerican Dad! andFamily Guy being the notable examples.
Numerous popular series were either repeated on the channel or have spin-offs created from them. In early 2003, viewers could watch episodes of popular BBC soap operaEastEnders on BBC Three before they were broadcast on BBC One. This programming decision coincided with the relaunch of the channel and helped it break the one million viewers milestone for the first time. An episode ofEastEnders Revealed, which was commissioned for BBC Three and looking behind the scenes of the programme, attracted 611,000 viewers. In 2005, BBC Three commissioned the documentary seriesDoctor Who Confidential, which was shown immediately after episodes of the new series ofDoctor Who had been screened on BBC One. This was followed up in July 2005, when it began to screen repeats of both programmes.
In October 2005, it was announced that BBC Three had commissioned a spin-off drama series fromDoctor Who,Torchwood, designed as a post-watershed science fiction drama for a more adult audience.Torchwood launched with 2.4 million viewers in October 2006.[54]Torchwood is the first science fiction programme ever to have been commissioned by the channel, and its popularity led to it being broadcast on BBC Two for the second series, and on BBC One for subsequent series. In 2010, BBC Three began airing episodes of the fifth series of BBC drama seriesWaterloo Road after they had aired on BBC One as part of its 'catch-up' programming. From January 2015, BBC Three aired the remaining episodes ofWaterloo Road before being repeated on BBC One later the same day.[55]
Among its original programming, the channel also gave viewers thecomedy dramaPramface, which was written by Chris Reddy and comprised 19 episodes over three series, broadcast between 2012 and 2014.
BBC Three also aired several youth-focused documentaries, including theBAFTA-winningOur War,Blood, Sweat and T-shirts (as well as its subsequent sequels),Life & Death Row and a season of films focused on mental illness. BBC Three also aired specialist factual documentaries, such asHow Drugs Work andHow Sex Works.
Stacey Dooley, since her appearance onBlood, Sweat and T-shirts in 2008, presented documentaries includingStacey Dooley in the USA (2012–14),Coming Here Soon (2012),The Natives: This is our America (2017),Beaten by My Boyfriend (2015),Stacey Dooley in Cologne: The Blame Game (2016),Sex in Strange Places (2016),Stacey Dooley: Hate and Pride in Orlando (2016),Stacey Dooley on the Frontline: Girls, Guns and Isis (2016),Brainwashing Stacey (2016),Stacey Dooley: Face to Face with Isis (2018), and several other titles under the umbrella titleStacey Dooley Investigates (2009–present).[56][57]
BBC Three also commissions a number of one-off documentaries, includingGrowing Up Down's (2014),My Brother the Islamist (2011),Small Teen Big World (2010);Stormchaser: The Butterfly and the Tornado (2012) andThe Autistic Me (2009). Many were commissioned through BBC Three's FRESH scheme which provided an opportunity for 'the next generation of directors' to make their first 60-minute documentaries for the channel.[58]
In July 2022,[59] a number of documentaries from the regionalWe Are England strand (featuring celebrities such asBimini,[60][61]Jayde Adams[62][63] andJassa Ahluwalia)[64][65] were repeated on BBC Three, alongside a number of similarly formatted 30 minute documentaries, now made to get a premiere showing on BBC Three. However, rather than being grouped under a master brand, like BBC One'sWe Are England orOur Lives[66][67] programmes, these new documentaries are now just being listed under one off titles such asFilthy Business[68][69] andQueen of Trucks[70][71] on the BBC iPlayer and in programme guides.
In its original incarnation, BBC Three featured60 Seconds, an hourly summary of news, sport and entertainment headlines. They were presented in a relaxed style in keeping with the rest of the channel. As part of the BBC's discussions with the government regarding the founding of the channel, a longer news programme had been promised to provide a daily section of news and current affairs.The News Show, as it came to be called upon launch, was aNewsbeat-style fifteen-minute bulletin, later rebranded and reformatted as the more satirical and frivolous half hourThe 7 O'Clock News. However, the BBC discontinued the bulletin in December 2005, following a recommendation made in the 2004 Barwise Report, which found that the channel's target audience sought news from elsewhere.[72] Upon the 2022 relaunch of BBC Three, a new summary of news, sport and entertainment was launched under the nameThe Catch Up. This programme is also broadcast on theBBC News channel.
The channel has also shown sports programming.Match of the Day Live broadcast international football matches featuringWales, often when anEngland match was being shown on BBC One. The channel also showed some matches ofEngland's Women's team. The 2002, 2004, 2006 and 2008Africa Cup of Nations tournaments were shown on the channel, while it is scheduled to air the semi-finals and final of the 2021 edition.[73]
While the linear channel was suspended between 2016 and 2022, the BBC Three service was delivered primarily viaiPlayer, offering new, original content, as well as full series of previous BBC Three programmes (branded as "Box Sets").[74] New content consisted of full-length programmes, and short-formweb series and features; Kavanagh explained that the new BBC Three would focus primarily on original comedies and documentaries.[75] All long-form programmes commissioned for BBC Three had to be aired at a later date onBBC One orBBC Two.[27] In February 2019, it was announced that BBC Three programmes would air Mondays to Wednesdays on BBC One following theNews at Ten, beginning on 4 March 2019.[76]
Despite the refocus on comedy, the proportion of the channel's output (in minutes) devoted to comedy actually fell post-switch, from 41% to 33%. By contract, the proportions of the channel's output devoted to factual programming did increase.[40]
BBC Three produced two curated content channels;The Daily Drop—which featured blogs, videos, photo galleries, social network content, and other content trending online—andThe Best Of.[77][30] 20% of the outlet's budget would go towards web series.[32]
Programmes from the former BBC Three channel were carried over, including new series ofCuckoo,Life and Death Row andPeople Just Do Nothing.[30][78] The initial slate of new programs to debut through BBC Three included theDoctor Who spin-offClass (which was cancelled after a single series),[79] the new dramasClique andThirteen,[80]Live from the BBC, a stand-up comedy series focusing on up and coming comedians; the three-part web series The Man Who Witnessed 219 Executions;[32] andUnsolved: The Boy Who Disappeared. Promoted as being a British equivalent to the web seriesSerial,Unsolved would feature weekly instalments investigating a real-life crime story. The service also produced a series of short films in collaboration withIdris Elba and up and coming talent.[81][30] In 2017, the millennial relationship seriesJust a Couple premiered[82]
With the service's budget cut to £30 million, some of BBC Three's historic staples, such aspanel shows,Don't Tell the Bride, and US animated comedyFamily Guy were dropped.[75] Some BBC Three series had already been moved to other outlets in anticipation of the shutdown;Russell Howard's Good News was moved to BBC Two in 2014, andDon't Tell the Bride was moved to BBC One for a single series before being dropped and acquired bySky 1.[83][84][85]ITV2 acquired rights to new episodes ofFamily Guy and otherSeth MacFarlane series in March 2015, although the BBC continued to hold rights to past episodes ofFamily Guy until 2017.[86][87]
The annual minutes of programming being made available by BBC Three on iPlayer after the channel closed its broadcast platform was around 80% less than the annual minutes of programming broadcast before the closure.[40]
The comedy-dramaFleabag premiered on BBC Three in 2016, and was renewed for a second series premiering in 2019. The series achieved critical acclaim, with its second series receiving 11 nominations at the2019 Primetime Emmy Awards (on behalf of US co-production partnerAmazon Video) and winning in six categories—includingOutstanding Comedy Series.[88][89] The following year,Normal People received four nominations at the2020 Primetime Emmy Awards (on behalf of US co-production partnerHulu).[90]
In 2019, BBC Three premieredRuPaul's Drag Race UK, an adaptation of the American realitydrag competition seriesRuPaul's Drag Race.[91] In 2020, it was announced that BBC Three had acquired the UK broadcast rights toCanada's Drag Race.[92]
The following is a list of the ten most watched broadcasts on BBC3 since launch, based on data supplied byBARB.[97] Number of viewers does not include repeats. From January 2024, An update was made to how the Top 50 programmes are reported. Includes viewing in TV and non-TV homes. This includes repeats that aired within the reporting week and to the same broadcaster group have been aggregated since this date, whereas this was reported separately before.
| Rank | Programme | Viewers | Date |
|---|---|---|---|
| 1 | EastEnders Live: The Aftermath | 4,537,000 | 19 February 2010 |
| 2 | Olympics 2012 | 4,289,000 | 11 August 2012 |
| 3 | 2,771,000 | 1 August 2012 | |
| 4 | Torchwood | 2,510,000 | 22 October 2006 |
| 5 | 2,498,000 | ||
| 6 | Olympics 2012 | 2,368,000 | 29 July 2012 |
| 7 | Thailand: The Dark Side of Paradise | 2,361,000 | 8 September 2025 |
| 8 | EastEnders: Backstage Live | 2,257,000 | 20 February 2015 |
| 9 | Olympics 2012 | 2,162,000 | 4 August 2012 |
| 10 | Match of the Day Live | 2,069,000 | 26 June 2013 |
The channel's originalidents were conceived by Stefan Marjoram atAardman Animations and were used from launch until February 2008. Stuart Murphy was touring Aardman Animations looking for new programming ideas for BBC Three when he spotted the cone shaped creatures, he then took the idea back to theLambie-Nairn agency, responsible for the BBC Three identity package.[98] A feature of this identity is also the music "Three Is The Magic Number", based (only the lyrics are copied) uponSchoolhouse Rock!.
BBC Online provided a number of downloads and activities based on the channel's identity, these included "BlobMate", screensavers, wallpapers and also games such asBlobLander andBlobBert. The idea used by both Lambie-Nairn, who had developed the branding forCBeebies andCBBC, and Aardman, was to create the BBC Three blobs as a relation to the green and yellow blobs of the children's channels. Kieron Elliott, Dean Lydiate, Duncan Newmarch, Lola Buckley, Gavin Inskip and Jen Long provided out-of-vision continuity.
On 22 January 2008 a new channel identity was unveiled, which went to air on 12 February. Rebranding was carried out byRed Bee Media, along with agencies MPG and Agency Republic with music and sound design by creative audio company Koink.[99]
In October 2013, BBC Three introduced a new series of idents with a theme of "discovery". Designed by Claire Powell at Red Bee Media, the idents utilisedprojection mapping effects.[100] The soundtrack for the idents was composed by Chris Branch and Tom Haines at Brains & Hunch.[101]
On 4 January 2016, alongside the announcement of the date for BBC Three's relaunch as an online-only service, a third logo was unveiled. Inspired by the iconography ofmobile applications, the new logo incorporated theRoman numeral for the number 3, with the third bar replaced by an exclamation mark. Marketing head Nikki Carr explained that the three bars represented the three principles of BBC Three as a service; making viewers "think", "laugh", and have a voice.[102] The new logo received mixed reactions from the public, with some drawing comparisons to the album cover ofPlan B'sIll Manors, a Roman numeral "2" with an exclamation point ("BBC 2!"), and a proposed redesign of the BBC's logo seen in an episode of the dramatised documentaryW1A. In regards to theW1A comparison, Carr joked that "thanks toW1A we're cursed at the BBC when it comes to marketing and I don't want to come across all Siobhan Sharpe but forgive me some lingo." The channel also parodied the comparisons in aVine video.[103][104]
The "tricon" was used as the service's primary logo until 2020, when a more conventional logo box was adopted—connecting and modifying the "T" and "H" in "Three" to resemble the tricon emblem. In October 2021, this wordmark was replaced with one in the BBC's corporate font "Reith Sans" as part of a larger rebranding of the BBC's television channels. The tricon remained in use as a secondary logo, such as in an ident used to present BBC Three programmes on BBC One after the rebrand.
With the service's linear relaunch in February 2022, BBC Three adopted a new identity developed bySuperunion and BBC Creative, with idents featuring three animated, pink and purple-coloured hands named "Captain", "Spider", and "Pointer" interacting in a lime green backdrop. The channel's presentation features the hands "irreverently [observing] what's going on in popular culture and young people's lives".[105]
The channel has had critical and popular successes. Most recently, it wonBroadcast Magazine'sDigital Channel of the Year Award for Best General Entertainment Channel,[106] and MGEITF Non Terrestrial Channel of the Year.
In 2008, BBC Three'sGavin & Stacey won the BAFTA audience award and the best comedy performance award was awarded to James Corden for his part.[107]
The channel came in for criticism from several corners, the most prominent of which came from some of the BBC's long-standing presenters. These includedJohn Humphrys, who argued that BBC Three and BBC Four should be shut down in the face of budget cuts toBBC Radio 4'sToday programme, which he presented, as well asJeremy Paxman.[108][109]
In July 2010 a UK music magazine printed a letter from the pressure group Friends of Radio 3 that criticised BBC Three for having 'comedies, game shows, films and documentaries, but no arts programming at all'.[110] In a later issue another correspondent endorsed this assessment on the basis of a search through issues of theRadio Times, and cast doubt on the BBC's claim (in the documentPerformance Against Public Commitments 2009/10) that the channel broadcast '54 hours of new music and arts programming' in that year.[111] Two months later the same correspondent wrote in to inform readers that the BBC had refused his 'Freedom of Information' request concerning the titles of the programmes used in calculating the '54 hours' total.[112]
{{cite web}}: CS1 maint: numeric names: authors list (link)
