 | |
| Type | Daily newspaper |
|---|---|
| Format | Tabloid |
| Owner | De Persgroep |
| Publisher | Berlingske Media |
| Editor | Simon Richard Nielsen |
| Founded | 31 August 1916; 109 years ago (1916-08-31) |
| Ceased publication | January 2023 (print) |
| Language | Danish |
| Headquarters | Copenhagen, Denmark |
| Website | bt.dk |
B.T. (Danish pronunciation:[ˈpe̝ˀˈtsʰe̝ˀ]) is a Danishtabloid newspaper which offers general news about various subjects such as sports, politics and current affairs.B.T. is 100% digital since 2023, after more than a hundred years in the printing press.[1][2][3]
B.T. was established in 1916[4] as a tabloid spinoff fromBerlingske Tidende.[5] The paper is based in Copenhagen.[4] A large, red neon sign displays the company's logo at theTrianglen square in the Østerbro district of Copenhagen.B.T. is part ofBerlingske Media Group.[4] It had aconservative stance in the 1960s.[6]
During the last six months of 1957 the circulation ofB.T. was 157,932 copies on weekdays.[6] The paper had a circulation of 196,000 copies in 1991 and 192,000 copies in 1992.[7] It fell to 181,000 copies in 1993, to 164,000 copies in 1994 and to 155,000 copies in 1995.[7] Its circulation further fell to 147,000 copies in 1996, to 138,000 copies in 1997 and to 134,000 copies in 1998.[7] The paper's circulation continued to decrease, and it was 124,000 copies in 1999, 123,000 copies in 2000 and 122,000 copies in 2001.[7]
The circulation ofB.T. in 2003 was 110,000 copies.[8] In 2004 the paper had a circulation of 100,000 copies.[4] The 2007 circulation of the paper was 87,319 copies.[9] Its circulation was 82,024 copies in 2008 and 74,330 copies in 2009.[10] It was 69,839 copies in 2010 and 67,983 copies in 2011.[10]
Ever sinceB.T. was first published,Ekstra Bladet published byJP/Politikens Hus has been its main competition.
In 2020, thecoronavirus crisis hitB.T. and had consequences for the newspaper. So, the daily newspaper decided to go digital-only.[11]
Since February 2021, artificial intelligence shares content on social media for the newspaper.[12]
On 1 September 2021,B.T. opened four local editorial offices in Denmark's four largest cities to become more visible in the cityscape.[13]
In June 2022, Berlingske Medier decided that from 1 January 2023,B.T. would only be published digitally. Furthermore, the metropolitan editorial offices in Aarhus, Odense and Aalborg would close. The newspaper's editor-in-chief since 2018, Jonas Kuld Rathje, resigned his position with immediate effect on 22 June 2022.[3] The editor-in-chief in charge is Pernille Holbøll.[14] The newspaper manager Per Kofoed confirmed thatB.T. printed its last newspaper.[15] This means that the paper newspaperB.T. existed for 106 years.[16]
In September 2021, B.T. was Denmark's largest digital media with more than 500,000,000 views.[17]