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Auntea Jenny

From Wikipedia, the free encyclopedia
Chinese milk tea franchise
Auntea Jenny Shanghai Industrial Co., Ltd.
An Auntea Jenny outlet in Shenzhen, China
Native name
沪上阿姨(上海)实业股份有限公司
Company typePublic
SEHK2589
IndustryDrink
Founded2013; 13 years ago (2013)
Headquarters
Number of locations
9,367 stores (2025)
Websitewww.hsay.com

Auntea Jenny Shanghai Industrial Co., Ltd. (Chinese:沪上阿姨;pinyin:Hù shàng āyí;lit. 'Auntie Shanghai') is a Chinesemilk tea chain. As of 2025, the brand had opened 9,367 locations[1], making it one ofthe largest tea franchises in the world.

Auntea Jenny began trading on theHong Kong Stock Exchange in May 2025 after raising K$273 million with a listing price of HK$113.12.[2]

History

[edit]

Auntea Jenny was founded by husband-and-wife Shan Weijun and Zhou Rongrong in 2013.[2] On July 18, 2013, its first store opened inPeople's Square of Shanghai, and became successful with monthly profits of over 400,000 yuan.[3]

In the years after its founding, Auntea Jenny expanded rapidly, focusing onlower-tier cities for development. In 2018, there were over one thousand stores nationwide. In 2019, the brand changed its logo to a woman with a bun, wearing acheongsam and holding a cup of milk tea. By 2020, the total number of stores exceeded 2,000,[4] and by 2023 the number of stores had grown to over 6,000.[5]

In February 2023, an illustration on the packaging of the brand's tea cup sparked debate on Chinese social media. The illustration showed a woman wearing a high-cut cheongsam with her thigh exposed at the slit. Posts onWeibo about the image received more than 290 million views, with some users criticizing the advertisement as overly sexualized, while others defended the image.[6] The Jinshan Market Supervision Bureau reviewed the image and found it did not violate Chinese advertising law.[7]

In February 2024, Auntea Jenny opened its first overseas location opened inKuala Lumpur, Malaysia.[8] Later that year, the brand updated their logo to its current iteration, featuring a smiling woman with a bob shaped haircut, colored in orange.

On May 8, 2025, the company went public through aninitial public offering on theHong Kong Stock Exchange, raising HK$273 million (US$35 million). During the same month, Auntea Jenny launched its first American location inQueens, New York. The two founders have an estimated combined net worth of US$1.7 billion.[2]

In February 2026, the company opened a store inSoho,London.[9]

References

[edit]
  1. ^Wang Ziyang (8 May 2025)."沪上阿姨登陆港交所:布局下沉市场,商品交易总额超百亿".The Beijing News (in Simplified Chinese).Wikidata Q138208656.
  2. ^abcLi, Diana (7 May 2025)."Bubble Tea Couple's Wealth Hits $1.7 Billion on Hong Kong IPO".Bloomberg News. Retrieved28 May 2025.
  3. ^腾讯网 (2023-07-24)."坐拥6500门店的"沪上阿姨"公布IPO计划!新茶饮争夺下一个"万店"头衔|消费新势力_腾讯新闻".news.qq.com (in Chinese (China)). Retrieved2025-06-12.
  4. ^Ziyang, Wang (2020-11-24)."茶饮品牌沪上阿姨完成近亿元A轮融资 — 新京报".www.bjnews.com.cn. Retrieved2025-06-12.
  5. ^"沪上阿姨:激烈市场竞争中 新式茶饮如何脱颖而出-新华网".www.news.cn. 2023-05-05. Retrieved2025-06-12.
  6. ^Feng, Jenny (2023-02-23)."A Chinese debate about sexualization in advertising".The China Project. Retrieved2025-06-03.
  7. ^"上海市金山区市监局:"沪上阿姨"女子穿旗袍图片,不违法".澎湃新闻. 25 February 2023.Archived from the original on 26 February 2023. Retrieved10 June 2025.
  8. ^"沪上阿姨海外首店落地马来西亚;金龙鱼五常大米被曝以次充好_央广网".ent.cnr.cn. Retrieved2025-06-12.
  9. ^"AUNTEA JENNY LONDON".instagram.com. 2026-02-10. Retrieved2026-02-11.
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