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Type of business | Division |
---|---|
Type of site | OTT platform |
Headquarters | San Sebastián de los Reyes, Spain |
Industry | |
Products | |
Parent | Atresmedia |
Commercial | Yes |
Registration | Required |
Users | 670,000 (December 2024)[1] |
Launched | 9 September 2019; 5 years ago (2019-09-09) |
Current status | Active |
Atresplayer[2] (formerlyAtresplayer Premium) is a Spanish paidvideo-on-demandover-the-top streaming service ofAtresmedia. It is marketed outside Spain as Atresplayer Internacional.[3]
The paid suscription was launched inSpain on 8 September 2019.[4] The first original series released on the platform wasEl Nudo.[4] Besides the regular services offered by the ad-supported Atresplayer (catch-up service and some series), Atresplayer Premium early offered three main types of programming:Premium Exclusivo (full releases before free-to-air broadcasting),Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming.[5]
In December of 2021, Atresplayer had over 600,000 subscribers.[5]
Unlike its rival paid suscription, Mitele Plus (initially betting on football/sport as a main business line while leasing exclusive content rights in Spain toAmazon Prime Video),[6][4] Atresplayer Premium restricted its offer to streaming original programming.[4] It was available outside Spain in Latin America, the United States, Canada, and Mexico under the "Paquete Premium Internacional" subscription mode.[7] There is, however,geo-blocked content.[7]
Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such asLa valla,Veneno,#Luimelia,Toy Boy, orPerdida.
Atresmedia set a 5 July 2023 date for the renaming of 'Atresplayer Premium' into 'Atresplayer', merging AVOD and PVOD products under the same brandname.[8]
In December 2024,TelevisaUnivision and Atresmedia announced an agreement for the launch ofVix in Spain through Atresplayer starting in January 2025.[9]
ATRESplayer PREMIUM, la marca bajo la que Atresmedia estrenaba contenidos en streaming desde verano de 2019, ahora pasará a llamarse atresplayer
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