The company is usually referred to asASUS orHuáshuò inChinese (Chinese:華碩, literally "Eminence" in Chinese[9]). According to the company website, the nameASUS originates fromPegasus, the winged horse of Greek mythology.[10] Only the last four letters of the word were used to give the name a high position in alphabetical listings.[11]As its marketingtaglines, Asus has usedRock Solid. Heart Touching (2003–2009) and subsequentlyInspiring Innovation Persistent Perfection (2009–2013). Since 2013, the company's tagline has beenIn Search of Incredible.[12]
This sectionneeds expansion with: the company's history prior to 2005 and from 2013 to 2022. You can help byadding to it.(August 2025)
Asus was founded inTaipei in 1989[13] byTzu-Hsien Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,[14] all four having previously worked atAcer ashardware engineers. At this time, Taiwan had yet to establish a leading position in the computer hardware business.Intel Corporation would supply any new processors to more established companies likeIBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineeringprototypes. According to company history, Asus created a motherboard prototype for using anIntel 486, but it had to do so without access to the actual processor. When Asus approached Intel to request a processor to test it, Intel itself had a problem with its own 486 motherboard. Asus solved Intel's problem and it turned out that Asus's motherboard worked correctly without the need for further modification. Since then, Asus was receiving Intel engineering samples ahead of its competitors.[15][16]
In September 2005, Asus released the firstPhysX accelerator card.[17] In December 2005, Asus entered the LCD TV market with the TLW32001 model.[18] In January 2006, Asus announced that it would cooperate withLamborghini to develop the VX laptop series.[19]
On 9 March 2006, Asus was confirmed as one of the manufacturers of the firstMicrosoft Origami models, together withSamsung andFounder Technology.[20] On 8 August 2006, Asus announced a joint venture withGigabyte Technology.[21] On 5 June 2007, Asus announced the launch of theEee PC netbook computer line at theComputex trade fair. On 9 September 2007, Asus indicated support forBlu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT.[22] Asus subsequently released several Blu-ray based notebooks.
In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus (focused on applied first-party branded computers and electronics);Pegatron (focused on OEM manufacturing of motherboards and components); andUnihan Corporation (focused on non-PC manufacturing such as cases and molding).[23][24] In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.[25]
On 9 December 2008, theOpen Handset Alliance announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatibleAndroid devices, contribute significant code to the Android Open-Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."[26]
In October 2010, Asus andGarmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category.[28] The two companies had produced six Garmin-Asus branded smartphones over the prior two years.[28]
In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel Core i3 or i5 with a thickness of only 19 mm.[29]
In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching totablets andUltrabooks.[30][31] In April 2022, the company unveiled its new logo.[32][33]
One of Asus main lineup is theVivo lineup consisting of laptops (VivoBooks), All-in-Ones (Vivo AiO), desktops (VivoPC), Stick PCs (VivoStick), Mini PCs (VivoMini), smartwatches (VivoWatch), computer mouse (VivoMouse) and tablets (VivoTab).[38]
This articleappears to contradict the articleAsus_ZenFone#Third_generation_(2016). Please discuss at thetalk page and do not remove this message until the contradictions are resolved.
Asus also launched manyAndroid-based smartphones, predominantly withIntel rather than ARM processors and often with two sim slots. Asus is currently very influential in big mobile markets likeIndia,China, and otherAsian countries. It is known as theZenFone series. Before the ZenFone line, Asus released feature phones such as theAsus v70 and smartphones running onWindows Mobile during the mid-2000s.
First Generation (2014)
ZenFone 4 (available in either 4-inch or 4.5-inch variant)
ZenFone 2E – made specifically forAT&T and released in 2015[40]
Third Generation (2016)
ZenFone AR
ZenFone 3 series
Fourth Generation (2017)
ZenFone 4 series
Fifth Generation (2018)
ZenFone 5 series
ZenFone Max series (M1 and M2)
ZenFone Live series (L1 and L2)
ROG Phone series
Sixth Generation (2019)
ZenFone 6 series
ROG Phone 2 series
Additionally, Asus also produced some hybrid devices with smartphones that can be docked in a tablet screen, known asPadFone series. The product lineups are:
PadFone (A66)
PadFone 2 (A68)
PadFone Infinity (A80)
PadFone Infinity Lite (A80C)
new PadFone Infinity (A86)
PadFone E (A68M)
PadFone X (A91)
PadFone S (PF500KL)
PadFone Mini (PF400GC)
PadFone Mini 4.3 (A11)
PadFone X Mini (PF450CL, US only)
Most of Asus's smartphones are powered byIntel Atom processors with the exceptions of a few Padfone series and some ZenFone 2 models that useQualcomm Snapdragon, though later phones in the series now either use Qualcomm Snapdragon or MediaTek systems-on-chip.
Discontinued series previously offered by Asus includes theEeeBook Series, K Series,X Series,E Series, Q Series, B Series, V Series, P Series,F Series, A Series, u2e Series and G Series.
Two generations of theNexus 7, manufactured for and branded asGoogle, were announced on 27 June 2012 for release in July 2012.[44] On 24 July 2013, Asus announced a successor to theGoogle Nexus 7. Two days later, it was released.[45] Asus has also been working withMicrosoft in developingWindows 8 convertible tablets.[46] In 2013, Asus revealed an Android-based tablet computer that, when attached to a keyboard, becomes a Windows 8 device, which it called the Transformer Book Trio.[47] The keyboard can be attached to a third-party monitor, creating a desktop-like experience. Asus is also known for the following tablet computer lines:
From its launch in October 2007 and until the line was discontinued in January 2013, theEee PCnetbook garnered numerous awards, includingForbes Asia's Product of the Year,[49] Stuff Magazine's Gadget of the Year and Computer of the Year,[50] NBC.com's Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine's 2008 Trend Award Winner.
Asus subsequently added several products to its Eee lineup, including:
On 6 March 2009, Asus debuted its Eee Box B202, whichPCMag saw as "the desktop equivalent of the Asus Eee PC", (the "Asus Eee Box" computer line was later renamed in 2010 to "Asus Eee Box PC").[52]
Essentio is a line of desktop PCs. As of December 2011[update] the line consisted of the CG Series (designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline series.[53]
Asus Republic of Gamers logoAn Asuspromotional model presenting ROG products
Republic of Gamers (ROG) is a brand used by Asus since 2006, encompassing a range of computer hardware, personal computers, peripherals, and accessories.
In 2013, Asus launched the RAIDR Express, a PCI express-basedRAID 0 SSD subsystem with two SSDs on one PCB.[57]
In January 2022, Asus announced the ROG Flow Z13 during ROG's CES 2022 launch event. Equipped with the high-performance Intel's Core i9 processor and Nvidia'sGeForce RTX 3050 Ti graphic performance, making the biggest innovation breakthroughs in tablet markets. It is the world's first RTX 30 series computer in tablet form factor.[58]
ASUS ROG Ally handheld gaming computer
In June 2023, Asus released theROG Ally, a handheld device designed to compete with theSteam Deck. The Ally possesses a 7-inch (diagonal),1080p touchscreen display with a 120 Hz refresh rate capability and a16:9 aspect ratio, versus the Steam Deck's panel that only manages 800p and 60 Hz with a16:10 aspect ratio.[59] In June 2025, theROG Xbox Ally, co-developed by Asus andMicrosoft, was unveiled duringXbox Games Showcase; it is scheduled to be released on 16 October 2025.[60]
The Ultimate Force (TUF) is a brand used by Asus since about 2010.[61][citation needed] The brand is for Asus affordable, mid-range gaming products focusing on performance and durability.[citation needed]
Asus released its first sound card, the Xonar DX, in February 2008. The Xonar DX was able to emulate the EAX 5.0 effects through the Asus GX software while also supporting Open AL and DTS-connect.[62] In July 2008 Asus launched the Xonar D1, which offered largely similar features to the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E ×1 connection of the Xonar DX.[63] Asus then released the Xonar HDAV 1.3, which was the first solution enabling loss-less HD audio bit streaming to AV receivers.[64]
In May 2009, Asus launched the Essence ST sound card, targeted at high-end audiophiles, and featuring 124dB SNR rating and precision audio clock tuning.[65] In the same month, Asus refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar functionality to HDAV 1.3 but in a smaller form.[66] During Computex 2010, Asus introduced its Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset.[67][68] In August 2010, Asus released the Xonar DG sound card targeted at budget buyers and offering 5.1 surround sound support, 105dB SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.[69][70]
Asus entered the box-PC market with the Vivo PC line in November 2013.[71] Asus Vivo PCs come without a pre-installed Windows operating system.
On 23 October 2013, Asus launched two models of VivoPCs in India.[72] VivoPC was initially announced with Intel Celeron processor equipped VM40B model. But in India, the company released VivoPC along with a new model called VC60 which is equipped with Intel Core series processors.[73]
In 2013, Asus released the MB168B, a USB 3.0-powered, portable external monitor. The base model shipped with a resolution of1366 × 768, while the MB168B+ had a resolution of1920 × 1080.[74] At the time of its release, the MB168B+ was the only 1080p portable monitor. According to Asus, it is the "world's slimmest and lightest USB monitor".[74]
Asus motherboards sometimes include aQ-Connector which sits in between themotherboard front panel connectors and the front panel cables. The Q-Connector is marked with bigger text than the front panel connectors on the motherboard, as well as protruding from the motherboard, limiting obstruction fromheatsinks and other connectors.[77][78]
The Q-connector allows the many front-panel connections to be removed as a single unit for maintenance. This greatly reduces the risk of incorrect connections when reassembling.[79]
Asus ROG has been an active advocate foresports, having established some of their very own professional gaming teams.[80]
In January 2021, ROG announced the establishment of a new esports academy inIndia, with plans to scout and train professional gamers for theCounter-Strike: Global Offensive (CS:GO) PC game.[81] The initiative will provide shortlisted gamers with coaching, gaming equipment, andstipends to prepare them for competitiveesports tournaments on both the national and international levels.[82]
In 2000, Asus launched GreenAsus,[83] a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of Asus. According to the company, Asus pursues green policies in "Design, Procurement, Manufacturing, and Marketing."[84]
In 2006, Asus obtained IECQ (IEC Quality Assessment System for Electronic Components) and HSPM (Hazardous Substance Process Management) certification for its headquarters and all of its manufacturing sites.[85]
In 2007, Oekom Research, an independent research institute specializing in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".[86]
In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products,[87] including four of its N-Series notebooks, namely the N10, N20, N50, and N80. In the following month, it receivedEU Flower certification for the same N-Series notebooks at an award ceremony held in Prague.[86] In December 2008,Det Norske Veritas conferred the world's first EuP (Energy-using Product) certification for portable notebooks on these machines.[86]
In April 2008, Asus launched its "PC Recycling for a Brighter Future"[88][89] program in collaboration with Intel and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and theTzu Chi Stem Cell Center.
In September 2008,PC Pro discovered through a reader that Asus had accidentally shipped laptops that contained cracked and unlicensed software.[90] Both physical machines and recovery CDs contained confidential documents fromMicrosoft and other organizations, internal Asus documents, and sensitive personal information includingCVs. At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media.[91] It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.[92][unreliable source?]
In February 2014, a security vulnerability in the AiCloud functions on a number of Asus routers was compromised to distribute a text file warning of a vulnerability, disclosed in June 2013, allowing the ability to "traverse to any external storage plugged in through the USB ports on the back of the router" via the open internet. Before making the vulnerability public, the researcher was told by Asus that the behavior was "not an issue", but the vulnerability was reportedly patched shortly before the breach.[93] The IP addresses of 12,937 routers, and 3,131 AiCloud accounts were also leaked by the hackers.[94] The U.S.Federal Trade Commission issued a complaint about the breach for the company's "failure to employ reasonable security practices has subjected consumers to substantial injury", alleging that Asus had also failed to perform basicpenetration tests, allowed users to maintain a default admin password for the AiDisk feature and failed to notify users of security updates in a timely fashion. As a result, it was also deemed that Asus hadmisled consumers over the security and protection that its routers provided. In February 2016, Asus settled the complaint, agreeing to implement a "comprehensive security program", including independent audits every two years for the next 20 years.[95][94]
In March 2019,Kaspersky Lab researchers disclosed asupply chain attack that affected the Asus Live Update software bundled on its laptops, dubbedShadowHammer. Kaspersky stated that between June and November 2018, Asus servers had been compromised to distribute a modified version of Live Update, signed with an Asussignature, that contained abackdoor. It deployed a further payload if the device's network adapter matched an entry on an internal target list of around 600MAC addresses. In response to ShadowHammer, Asus released a patched version of Live Update with improved security measures. Kaspersky and Symantec estimated that between 500,000 and 1 million devices were infected with the backdoor, although Asus attempted to downplay the severity of the breach by noting the extremely targeted nature of the attack. The breach did not affect the similar, identically named software associated with its motherboards.[96][97][98]
In April 2019,ESET disclosed that a group known as BlackTech had performed targeted attacks with malware known as Plead, distributed via the updater for the Asus WebStorage service. ESET stated that the group was likely using aman-in-the-middle attack via a vulnerability in routers, in combination with the updater using an unencryptedHTTP connection.[99]
In January 2022, Asus recalled some of itsZ690 Maximus Hero motherboards due to a manufacturing flaw, where a RAMcapacitor was installed backward—causing them to burn out associatedMOSFETs and prevent the motherboard from detecting memory.[100]
Following theRussian invasion of Ukraine in 2022, Asus initially refused to join a widespread withdrawal of businesses from the Russian market. In mid-March, the company did announce it was halting its operations in Russia, following a social media boycott and government pressure.[101][102]
In May 2023, Asus removed an application which was used to unlock the bootloader of their ROG and Zenfone phone lineup. While previously phones like the Zenfone 9 and ROG phone 7 were previously unlockable, the access to the application was removed, while Asus Support claimed it was "under maintainance", and after user workarounds, which used Asus servers to unlock the phone without the official Asus application, the servers were subsequently shut down.[103]While the Zenfone 10 was never bootloader unlockable, it was still advertized as such, and Asus promised consumers, that the tool would be available again at certain vague deadlines over and over, until they finally admitted, that the bootloader will not be unlockable anymore. There was a large outrage amongst enthusiasts, because it limited their usage for the phone as Asus offers only two years of software support on their phones. Many attempted to return their product or sell it. There was even a lawsuit in the UK because of the broken promise of an unlockable bootloader, in which Asus lost.[104]
In April 2023, a post on the PCMasterRacesubreddit began gaining popularity regarding the user's AMDRyzen 7 7800X3D CPU, which had visible burning, along with thesocket of the Asus motherboard.[105] This sparked the attention of both people interested in PCs, who initially thought it was an issue with the 3D V-Cache Technology (as there had been previous user reports similar to this incident),[105] as well as enthusiast YouTube channels such as Gamers Nexus, who ran tests to successfully recreate the burning of their CPU.[106] They realised that the cause of the burning was due to a voltage error in the BIOS. In May, Asus responded to the incidents by releasing aBeta BIOS, which was supposed to fix the error. However, not only did the new BIOS not fix the issue; by installing it, the user voided their warranty as it was a Beta BIOS, which Asus clearly stated in the BIOS's description.[106][107][108] Later that month, Asus responded to the public backlash by reversing course, releasing a statement informing users that they will continue to honor warranty on motherboards that have been updated to beta BIOS versions, as well as extend motherboard warranty coverage to uses ofAMD EXPO,Intel XMP, andDOCP memory overclocking technologies.[109][110]
In May 2024, hardware reviewerGamers Nexus sent aROG Ally in for warranty repair due to a faulty thumbstick. Asus denied the warranty repair, claiming that the thumbstick issue was due to "customer-induced damage". Furthermore, Asus demanded a repair fee of US$191.47 for replacement of the LCD panel and the top case because of a "small mark" on the casing, despite it not being related to the original issue that the device was sent in under warranty for. Asus also stated that it would send the device back to Gamers Nexus in a "disassembled state" if it did not pay the repair fee.[111] Several days later, Asus honoured the warranty and performed the repair of the original issue under pressure from Gamers Nexus,[111] as well as subsequently apologised for the poor service.[112][113]
^"The meaning of "ASUS"".ASUS website. ASUS.Archived from the original on 26 July 2020. Retrieved15 October 2020.ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolizes wisdom and knowledge.
^Maks, Kurmaz."Интервью с ASUS" [Interview with ASUS].hw.by (in Russian). Archived fromthe original on 2 January 2007. Retrieved4 August 2009.Компания ASUS образовалась в 1989 году [...] Ее название образовано от английского слова "PegASUS" [...] Была взята только часть названия – "ASUS", чтобы быть в начале списка по алфавиту. [Translation: The ASUS company formed in 1989 ... Its name is formed from the English word "PegASUS" ... [We] took only part of the name: "ASUS", in order to be at the beginning of alphabetical order.]
^John, Walko (9 March 2006)."Microsoft Unfolds Origami, The 'On The Go' PC".InformationWeek.Archived from the original on 29 April 2010. Retrieved16 November 2009.Microsoft (NSDQ: MSFT) says three companies have built working models – Samsung, ASUS, and Founder, China's second-largest PC maker. The Samsung and ASUS devices are expected to be in stores by April, and the Founder device in June.
^Kubicki, Kristopher (3 January 2008)."New ASUS Corporate Structure Zeroes Employee Pensions".DailyTech. Archived fromthe original on 10 June 2009. Retrieved28 March 2009.Under the new corporate entity, ASUS employees were paid out all pension plans regardless of maturity as of 1 January 2008. All employees at the two new companies must start their tenure from scratch.
^"Open Handset Alliance". Open Handset Alliance. 9 December 2008.Archived from the original on 6 November 2020. Retrieved1 June 2010.
^Gupta, Aryan."World of cyborgs".worldsofcyborg.blogspot.com.Archived from the original on 26 July 2020. Retrieved29 May 2020.
^Gaurav Dutt (6 June 2015)."Asus will launch three variants of Zenfone 2". All Gadget Buzz. Archived fromthe original on 7 April 2015.ASUS declared to also launch a cheap variant along with two major versions as they're going to do at Malaysian launch on April 21.
^Santo Domingo, Joel (2 June 2008)."ASUS Debuts Desktop-Equivalent Eee PC". PCMag.Archived from the original on 24 April 2009. Retrieved3 April 2009.At the Computex show on Monday in Taipei, Taiwan, ASUS introduced a slew of products, including the Eee Box B202. The Eee Box is the desktop equivalent of the ASUS EeePC.
^Collins, Barry (17 September 2008)."ASUS ships software cracker on recovery DVD".PC Pro. Dennis Publishing.Archived from the original on 27 June 2009. Retrieved21 June 2009.The startling discovery was made by a PC Pro reader whose antivirus software was triggered by a key cracker for the WinRAR compression software, which was located on the recovery DVD for his ASUS laptop.
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