American bank holding company
Associated Banc-Corp is a U.S. regionalbank holding company providingretail banking ,commercial banking ,commercial real estate lending,private banking and specializedfinancial services . Headquartered in Green Bay, Wisconsin, Associated is a Midwest bank with from more than 220 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas.
As of October 19, 2023, it had $42 billion in assets and is the largest bank holding company based in Wisconsin.[ 1] [ 2] Office of the Comptroller of the Currency within theDepartment of the Treasury . Associated Bank is a member of theFederal Deposit Insurance Corporation , theFederal Reserve Bank of Chicago , and theFederal Home Loan Bank of Chicago. The company has approximately 4,200 employees.[ 3]
The Associated Banc-Corp holding company was formed on May 1, 1970, when three community banks formed a banking alliance that consolidated into Associated Bank. The three founding community banks were: The First National Bank of Neenah, founded in 1861; Kellogg Citizens National Bank, Green Bay, founded 1874; and Manitowoc Savings Bank, founded in 1884.
1989 – Acquired the Associated De Pere Bank ofDe Pere, Wisconsin 1991 – Acquired Farmers State Bank ofPound, Wisconsin , and F&M Financial Services 1992 – Acquired Wausau Financial and Northeast Wisconsin Financial Services 1993 – Changed name to Associated Bank,NA of Green Bay, Wisconsin 1993 – Acquired First National Bank of Sturgeon Bay ofSturgeon Bay, Wisconsin 1995 – Acquired GN Bancorp of Illinois 1996 – Acquired Mid-American National Bancorp of Illinois 1997 – Acquired Centra Financial ofWisconsin 1997 – Merged with First Financial Corporation ofStevens Point, Wisconsin [ 4] 1998 – Acquired Citizens Bank, NA ofShawano, Wisconsin 1999 – Acquired Windsor Bancshares of Minnesota[ 5] 2001 – Changed name to Associated Bank, NA; merged and re-branded existing affiliate banks inMilwaukee, Wisconsin ;Neenah, Wisconsin ;Manitowoc, Wisconsin ;Wausau, Wisconsin ; andMadison, Wisconsin 2002 – Acquired Signal Financial Corp. of Minnesota[ 6] 2003 – Merged and re-branded affiliates: Associated Card Services Bank inStevens Point, Wisconsin , and Associated Bank Illinois inRockford, Illinois 2004 – Acquired First Federal Capital Bank ofLa Crosse, Wisconsin , expanding into Western and Southwest Wisconsin[ 7] 2005 – Merged and re-branded affiliate banks inMinneapolis and inChicago . 2005 – Acquired State Financial Services ofHales Corners, Wisconsin , and expanded to Northern Illinois 2007 – Acquired First National Bank ofHudson, Wisconsin [ 8] 2008 – Received $525 Million share of the $700 BillionTroubled Asset Relief Program (TARP) fund 2009 – Appointed William R. Hutchinson as Chairman of the Board of Directors and Philip B. Flynn as President and CEO 2010 – Issued $435 million of common stock in an offering to support continued growth[ 9] 2011 – Repaid $525 Million share of the $700 Billion Troubled Asset Relief Program (TARP) fund[ 10] 2012 – Redeveloped the Downtown Green Bay Regency building, to create the new Associated Center as its headquarters[ 11] 2013 – Named one of the 100 Most Trustworthy Companies byForbes [ 12] 2014 – Joined the New York Stock Exchange and began trading under the ticker "ASB"[ 13] 2015 – Acquired Ahmann & Martin Co., a risk and employee benefits consulting firm[ 14] 2016 – Purchased the 28-story Milwaukee Center office building to allow for future expansion of the company[ 15] 2017 – Acquired Whitnell & Co., a wealth management family services firm[ 16] 2018 – Acquired Bank Mutual of Milwaukee[ 17] 2018 – Acquired Diversified Insurance Solutions, a Milwaukee based employee benefits insurance agency[ 18] 2018 – Acquired Anderson Insurance & Investment Agency, a Minneapolis based workers compensation insurance agency[ 19] 2019 – Acquired 32 Wisconsin branches from The Huntington National Bank[ 20] 2020 – Acquired the First National Bank of Staunton, Illinois[ 21] 2020 – Appointed John (Jay) B. Williams as Chairman of the Board of Directors 2020 – Sold Associated Benefits & Risk Consulting (ABRC) to USI Insurance Services LLC (USI) for $266 million 2021 – Appointed Andy Harmening as President and CEO 2022 – Consolidated 13 branches in Wisconsin and Illinois;[ 22] 2 )) following new micro office model[ 23] During the 1990s and 2000s, Associated Banc-Corp merged all of its affiliated banks into Associated Bank,N.A. , a wholly owned subsidiary.
Subsidiaries of Associated Bank, N.A. include: Associated Trust Company, N.A.; Associated Investment Corp; and Associated Community Development, LLC.[citation needed
Sports sponsorships [ edit ] It is a banking partner of theMilwaukee Brewers ,[ 24] University of Wisconsin-Madison Athletics,[ 25] Minnesota Wild .[ 26] Wisconsin Athletic Hall of Fame .[ 27]
^ "Corporate Profile" .Associated Banc-Corp . RetrievedOctober 21, 2021 .^ "Large Holding Companies" .Federal Financial Institutions Examination Council . RetrievedMay 28, 2021 .^ "Fourth Quarter Investor Presentation" (PDF) .q4cdn.com . November 4, 2022. RetrievedApril 9, 2023 .[dead link ^ "Associated Banc-Corp Sets Merger With First Financial" The New York Times Bloomberg News . May 15, 1997. RetrievedJune 21, 2016 .^ "Associated Banc-Corp buys Minnesota bank" .Milwaukee Business Journal . RetrievedSeptember 15, 2016 .^ Hoogesteger, John (September 10, 2001)."Associated Bank buys Signal Financial" Minneapolis/St. Paul Business Journal . RetrievedAugust 23, 2025 . ^ "Order Approving the Acquisition of a Savings Association" (PDF) (Press release). Federal Reserve. August 16, 2004. RetrievedMarch 22, 2016 .^ "Company Overview of The First National Bank of Hudson" .Bloomberg L.P. . RetrievedSeptember 15, 2016 .[dead link ^ Mendonca, Jochelle (January 12, 2010)."Associated Banc-Corp raises about $416 mln in offering" .Reuters . RetrievedAugust 23, 2025 . ^ "Associated Banc-Corp looks to a post-TARP future" .Milwaukee Journal Sentinel . RetrievedJune 21, 2016 .^ "Associated Bank Comes Home" (Press release). City ofGreen Bay, Wisconsin . March 26, 2012. Archived fromthe original on March 14, 2017. RetrievedMarch 21, 2016 .^ "Associated Bank named one of the top 100 Most Trustworthy Company's by Forbes" (Press release). Associated Banc-Corp. April 15, 2013. RetrievedApril 15, 2013 .^ Ryman, Richard (February 24, 2015)."Associated Bank marks move to New York Stock Exchange" .Green Bay Press-Gazette . RetrievedAugust 23, 2025 . ^ Gores, Paul (January 16, 2015)."Associated Banc-Corp to buy Minnesota insurance broker" .Milwaukee Journal Sentinel . RetrievedMarch 21, 2016 . ^ Willis, Haisten (April 6, 2016)."Associated Bank Purchases Milwaukee Center for $60.5M" .REBusiness Online . RetrievedNovember 1, 2016 . ^ "Associated Banc-Corp completes purchase of wealth management family services firm Whitnell & Co" (Press release). Associated Banc-Corp. October 3, 2017. RetrievedAugust 23, 2025 .^ Gores, Paul (February 1, 2018)."Associated Banc-Corp closes on $482 million deal to acquire Bank Mutual" .Milwaukee Journal Sentinel . RetrievedAugust 23, 2025 . ^ "Associated Banc-Corp completes purchase of Diversified Insurance Solutions" (Press release). March 1, 2018. RetrievedAugust 23, 2025 – viaPRNewswire .^ "Associated Banc-Corp completes purchase of Anderson Insurance & Investment Agency, Inc" (Press release). Associated Banc-Corp. June 1, 2018. RetrievedAugust 23, 2025 .^ "Associated Banc-Corp Closes Buyout of 32 Wisconsin Branches" .Yahoo Finance . RetrievedAugust 23, 2025 .^ "Associated Banc-Corp to take over First Staunton Bancshares" .Retail Banker International . July 26, 2019. RetrievedAugust 23, 2025 .^ Lesk, Sari (August 30, 2022)."Associated Bank closing branches around Wisconsin, Illinois" .Milwaukee Business Journal . RetrievedAugust 31, 2022 . ^ Lesk, Sari (June 16, 2022)."Associated Bank to open 'micro branch' in downtown Milwaukee" .Milwaukee Business Journal . RetrievedAugust 31, 2022 . ^ "Milwaukee Brewers and Associated Bank expand partnership" (Press release). Associated Banc-Corp. March 26, 2015. RetrievedMarch 26, 2015 .^ "Associated Bank and UW Athletics Deepen Partnership" (Press release). Associated Banc-Corp. January 19, 2016. RetrievedJanuary 19, 2016 .^ "Associated Bank and Minnesota Wild Announce Partnership" (Press release). Minnesota Wild Hockey Club. November 17, 2015. RetrievedMarch 21, 2016 .^ "Associated Bank becomes bank of Wisconsin Athletic Hall of Fame" (Press release). WBTV. February 16, 2016. RetrievedMarch 22, 2016 .
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$1.2 billion (2022)
