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As the World Turns

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American television soap opera (1956–2010)
For other uses, seeAs the World Turns (disambiguation).

As the World Turns
Also known asATWT
GenreSoap opera
Created byIrna Phillips
Written byJean Passanante andLloyd Gold
Directed bySee below
StarringSeries cast
Country of originUnited States
Original languageEnglish
No. of seasons54
No. of episodes13,858
Production
Executive producers
ProducerSee below
Running time30 minutes (1956–75)
60 minutes (1975–2010)
Production companies
Original release
NetworkCBS
ReleaseApril 2, 1956 (1956-04-02) –
September 17, 2010 (2010-09-17)
Related

As the World Turns (often abbreviated asATWT) is an American televisionsoap opera that aired onCBS for 54 years from April 2, 1956, to September 17, 2010.Irna Phillips createdAs the World Turns as asister show to her other soap operaGuiding Light. With 13,763 hours of cumulative narrative,As the World Turns has the longest total running time of any television show.[1] In terms of continuous run of production,As the World Turns at 54 years holds the fourth-longest run of any daytime network soap opera on American television, surpassed only byGeneral Hospital,Guiding Light, andDays of Our Lives.[a]As the World Turns was produced for its first 43 years inManhattan and inBrooklyn from 2000 until 2010.[2]

Set in the fictional town of Oakdale,Illinois, the show debuted on April 2, 1956,[3] at 1:30 pmEST, airing as a 30-minute serial. Prior to that date, all serials had been 15 minutes in length.As the World Turns andThe Edge of Night, which premiered on the same day at 4:30 pm EST, were the first two to be 30 minutes in length from their premieres.[4] At first, viewers were indifferent to the new half-hour serial, but ratings picked up in its second year, eventually reaching the top spot in the daytimeNielsen ratings by fall 1958. In 1959, the show started a streak of weekly ratings wins that was not interrupted for over 12 years. The show switched to color on August 21, 1967, and expanded from a half hour in length to one hour daily starting on December 1, 1975, whenThe Edge of Night moved toABC. In the year-to-date ratings,As the World Turns was the most-watched daytime drama from 1958 until 1978, with some 10 million viewers tuning in each day. At its height, core actors such asHelen Wagner,Don MacLaughlin,Don Hastings, andEileen Fulton became nationally known. Wagner, Hastings, and Fulton are also three oflongest-serving actors in the history of American soap operas.

The show passed its 10,000th episode on May 12, 1995, and celebrated its 50th anniversary on April 2, 2006. On September 18, 2009,As the World Turns became the last remainingProcter and Gamble-produced soap opera on television afterGuiding Light had aired its finale three days earlier; it would hold this distinction untilBeyond the Gates premiered on CBS on February 24, 2025.[5]

On December 8, 2009, CBS announced it was cancelingAs the World Turns after five decades on the air.[6] From 6.5 million viewers in 1993, the audience had dropped to 2.5 million by the time the show was canceled.[7] After the series ended on September 17, 2010, reruns ofThe Price Is Right,Let's Make a Deal, andThe Young and the Restless aired on the time slot for four weeks. On October 18, 2010, CBS replacedAs the World Turns withThe Talk.

Premise

[edit]
The original core family, the Hugheses, in the 1980s, clockwise from top left: Kim Sullivan Hughes (Kathryn Hays), Bob Hughes (Don Hastings), Tom Hughes (Gregg Marx), Margo Montgomery Hughes (Hillary Bailey Smith), Andy Dixon (Scott DeFreitas), Frannie Hughes (Julianne Moore) Center: Chris Hughes (Don MacLaughlin) and Nancy Hughes (Helen Wagner)

As the World Turns was the creation ofIrna Phillips, who beginning in the 1930s, had been one of the foremost creators and writers of radio soap operas. As a writer, Phillips favored character development and psychological realism overmelodrama,[8] and her previous creations (which includedGuiding Light) were especially notable for placing professionals – doctors, lawyers, and clergy – at the center of their storylines. Phillips wrote: "As the world turns, we know the bleakness of winter, the promise of spring, the fullness of summer, and the harvest of autumn—the cycle of life is complete."[9]

This was therefore shown inAs the World Turns, with its slow-moving psychological character studies of families headed by legal and medical professionals. The personal and professional lives of doctors and lawyers remained central toAs the World Turns throughout its run, and eventually became standard fare on many soap operas. Whereas the 15-minute radio soaps often focused on one central, heroic character (for example, Dr. Jim Brent in Phillips'Road of Life), the expanded 30-minute format ofAs the World Turns enabled Phillips to introduce a handful of professionals within the framework of afamily saga.

Phillips' style favored gradual evolution over radical change. Slow, conversational, and emotionally intense, the show moved at the pace of life itself – and sometimes even more slowly than that. Each new addition to the cast was done in a gradual manner and was usually a key contact to one of the members of the Hughes family. As such, the show earned a reputation as being quiteconservative, though the show did showcase agay male character in 1988.[10][11] During the show's early decades, the content-related policies of its sponsorProcter & Gamble Productions may have contributed to the perception of conservatism. The household products-manufacturing giant typically frowned on storylines in whichadultery and other immoral behavior went unpunished, and as late as the 1980s, characters from the primary families were still generally not allowed to go through withabortions.

Notable history and accomplishments

[edit]

As the World Turns premiered on April 2, 1956.[8] It was the first televisiondaytime drama with a 30-minute running time; all daytime dramas until then had 15-minute running times.[12]

The series was also CBS's first to expand to a 60-minute running time in 1975.[12] By 1958, the program was the number-one daytime drama in the United States, where it remained until 1978.[13][14]As the World Turns won theDaytime Emmy forOutstanding Drama Series four times in 1987, 1991, 2001, and 2003.

Cast and characters

[edit]
Main articles:List of As the World Turns cast members,List of As the World Turns characters, andList of As the World Turns recurring characters

Helen Wagner

[edit]

The first words spoken inAs the World Turns in the first episode (aired on April 2, 1956) were "Good morning, dear", said by the characterNancy Hughes, played by actressHelen Wagner.[15]

Wagner was acknowledged by theGuinness Book of Records for having the longest run in a single role on television.[16] She did not play the role without interruption – she was temporarily dropped from the series after the first six months due to conflicts with creator Irna Phillips. Wagner also left the series in 1981, when she felt that writers were not interested in the veteran players and returned as a regular character in 1985.

On the episode broadcast on Monday, August 30, 2010, it was revealed that Nancy had died in her sleep; the next day's episode dealt with Nancy's memorial service. Nancy Hughes's memorial aired just two weeks before the series finale.

Crossovers

[edit]

Several crossovers have been made betweenAs the World Turns and other serials:

  • 1962
    • The character Mitchell Dru (Geoffrey Lumb) was brought to Oakdale after the cancellation of the Procter and Gamble soapThe Brighter Day. The same character (and actor) was then transferred to a new P&G soap,Another World, shortly after its premiere in 1964.Another World was originally conceived by Irna Phillips to be aspin-off series ofAs the World Turns. Like several other characters fromAnother World, Mitchell Dru "crossed over" for one or more performances on the firstAnother World spin-off,Somerset, which premiered in March 1970.
  • 1965
    • The characterLisa Miller Hughes (Eileen Fulton) was used as the basis to create a primetime spinoff soapOur Private World, (CBS's attempt to duplicate the success of rival network ABC'sPeyton Place), with Lisa leaving Oakdale and moving to Chicago, where she married wealthy John Eldridge, but had an affair with his brother Thomas. ThoughOur Private World only lasted a few months, and Fulton returned toAs the World Turns in early 1966, after taking a few months off, remnants of Lisa's time onOur Private World were resurrected 26 years later, when it was revealed in 1992 that Lisa had had a son off-camera, hitherto unknown to viewers, before returning toAs the World Turns in 1966. Her son Scott Eldridge tracked her down as an adult and remained onAs the World Turns for several years.
  • 1999–2003
    • Shortly afterNBC canceledAnother World on April 12, 1999, with the series finale that aired on June 25 of the same year, the characters of Cass and Lila Winthrop (Stephen Schnetzer andLisa Peluso), andJake andVictoria McKinnon (Tom Eplin andJensen Buchanan) crossed over toAs the World Turns briefly. Jake and Vicky intended to move to Oakdale, but Vicky was soon killed off in September 1999, then appeared as a ghost to Jake and Molly from November 2000 to February 2001. Cass only appeared on a recurring basis through 2003 (usually whenever anyone in Oakdale needed an attorney other than resident lawyer Tom Hughes), and Jake (Tom Eplin) remained as a regular on the series until his character was killed off in 2002. Cindy Brooke Harrison (Kim Rhodes) also had minor appearances in 2000 and 2001. Vicky's mother and twin sister, Donna (Anna Stuart) and Marley (Ellen Wheeler, who at the time also directed episodes ofAs the World Turns), made recurring appearances from 2000 to 2002, and left the show when they gained custody of Jake and Vicky's twin daughters after Jake's death. There were also plans to have a now-teenage Steven Frame (Vicky's son with Jamie Frame) come to Oakdale and live with Jake, but the character was reconceived as teenage Bryant Montgomery, the son ofAs the World Turns couple Craig and Sierra.

Since 2005, a number of characters have crossed back and forth betweenAs the World Turns andThe Young and the Restless:

  • 2005
    • As the World Turns: At the request of Oakdale, Illinois, District Attorney Jessica Griffin,Michael Baldwin (Christian LeBlanc) traveled there to serve as the attorney forJack Snyder (Michael Park) in a custody hearing involving his late wife Julia Larabee's son, JJ. (April 4–5, 2005).

The irony in his appearance in the above-mentioned episodes is that 20 years before, LeBlanc left the role of Kirk McColl, the youngest son of Lisa's fifth husband, Whit McColl (played byWagon Train star Robert Horton, who was killed off shortly before Fulton's return to the show). So, to many long-time fans of bothAs the World Turns andThe Young and the Restless, seeing LeBlanc as the character from the latter show was weird. History was also made during LeBlanc's appearance onAs the World Turns, since both shows are made by different production companies (Bell Dramatic Serial Company forThe Young and the Restless; Procter and Gamble forAs the World Turns), although they are on the same network.

On December 8, 2009, CBS canceledAs the World Turns after almost 54 years, with the series finale airing on September 17, 2010, making it the last Procter & Gamble soap opera to end untilBeyond the Gates premiered on February 24, 2025.[5]

President Kennedy's assassination

[edit]
The initial CBS News bulletin which interruptedAs the World Turns at 1:40 pm (EST), as Nancy (Helen Wagner) talks with Grandpa (Santos Ortega)

On November 22, 1963, the live CBS broadcast ofAs the World Turns began as always, at 1:30 EST. In this episode, the Hughes family was discussing plans for Thanksgiving. Ten minutes later, a "CBS News Bulletin" slide suddenly appeared on the screen andWalter Cronkite gave the first report ofshots being fired at themotorcade in which President Kennedy was travelling.[17]

Here is a bulletin from CBS News: inDallas, Texas, three shots were fired atPresidentKennedy's motorcade indowntown Dallas. The first reports say that President Kennedy has been seriously wounded by this shooting. More details just arrived. These details about the same as previously: President Kennedy shot today just as his motorcade left downtown Dallas.Mrs. Kennedy jumped up and grabbed Mr. Kennedy, she called, 'Oh no!'. The motorcade sped on.United Press says that the wounds for President Kennedy perhaps could be fatal. Repeating, a bulletin from CBS News: President Kennedy has been shot by a 'would-be assassin' in Dallas, Texas. Stay tuned to CBS News for further details.[17][failed verification]

At the end of this bulletin, CBS rejoinedAs the World Turns which was still in progress. The cast, performing the episode live, was not yet aware of the rapidly-developing situation.[17] However, just before Don Hastings and Henderson Forsythe began the third scene of the show, Hastings overheard cameraman Phil Polansky talking to the control room through a headset: "Don't tell the actors what? The President's been shot?" The actors received their cues and began the scene while Walter Cronkite was in the midst of reporting further information from Dallas. CBS then returned to the show in the middle of the third scene, which would be the last regular program viewed by the television audience that day. During the commercial break that followed, the "CBS News Bulletin" slide appeared again and Cronkite resumed with audio-only reports of the developments in Dallas until the top of the hour when CBS News was ready to go on the air with video. Once the episode came to a close with Eileen Fulton in the final scene, the cast was finally informed of the news.

As NBC and ABC, the other two major American TV networks, were not programming in that timeslot then (the 1:30–2:00 ET period belonging to their local affiliates),As the World Turns has the distinction of being the last regular American network program broadcast for the next four days as theassassination andfuneral of President Kennedy and the transition of power to PresidentLyndon B. Johnson took center stage.[18]

Broadcast history

[edit]
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As the World Turns enjoyed a virtually uninterrupted reign as the highest-rated soap from 1958 to 1978,[13] tying for first place withNBC Daytime'sAnother World (1973–1974, 1977–1978) andDays of Our Lives (1973–1974). By the mid-1960s, it was so firmly entrenched that its strongest competition,Let's Make a Deal, despite developing a devoted fan base in its own right and becoming one of daytime's most popular game shows, could not come close to matching it in theNielsens.

Its strength was such that ABC ran hour-long drama reruns in the 1:00–2:00 pm. (noon–1:00 Central) slot in the mid-1960s and NBC, after losingDeal to ABC in 1968, ran a total of eight shows, all short-lived (with the exception ofThree on a Match, which lasted three years), againstAs the World Turns andLet's Make a Deal from that point until 1975.

As that year began,Another World was expanded to 60 minutes, with its first hour-long episode airing on January 6, 1975. Although this did not directly affectAs the World Turns, as the two shows were not in competition for anything other than the overall ratings win, CBS' afternoon lineup suffered some ratings damage as the popular soap put a dent in the ratings of two popular afternoon game shows,The Price Is Right andMatch Game. NBC, pleased by the success that the expansion ofAnother World had brought to the network, elected to do the same thing withDays of Our Lives beginning on April 21, 1975; this putDays of Our Lives andAs the World Turns in direct competition for ratings. Incidentally, the expansions were occurring six and a half years after the last two 15-minute serials,Search for Tomorrow andThe Guiding Light, expanded to 30 minutes.

CBS considered expandingAs the World Turns andSearch for Tomorrow to 45 minutes (eliminating the timeslot during which stations broadcast local or syndicated programs), but eventually decided to expandAs the World Turns, its front-runner in the ratings battle, to a full-hour length. Initially, in order to free up the necessary 30 minutes to do so, CBS returnedThe Price Is Right, which had been paired withMatch Game for the previous two years as part of the network's successful 3 p.m. game show block, to the morning. However, CBS changed course and decided that it would also attempt an expansion ofPrice to 60 minutes; this meant that, if the plans to expandAs the World Turns were to go as anticipated, CBS would need to cancel a program to free up that 30 minutes of airtime it needed.

At the time CBS was having ratings trouble withThe Edge of Night. Procter & Gamble had demanded that CBS give the serial the 2:30 p.m. slot followingThe Guiding Light in 1972, moving it from the 3:30 p.m. slot it had held since 1963. This decision proved to be a grave mistake.The Edge of Night, which had a much younger and more male-centric audience than almost any other serial on television when the move was made, lost a large portion of its audience, especially to NBC'sThe Doctors, at the height of its popularity at the time. In addition, the rest of CBS' drama lineup was performing well in the ratings and the network could not move the long-running serial to another timeslot without risking preemption from local affiliates, which would almost certainly have driven ratings even lower.

At the same time, ABC expressed interest in picking upThe Edge of Night for its own lineup as it had been interested in carrying a P&G-produced serial for some time, supplementing its in-house productions. An agreement was struck between CBS, Procter & Gamble, and ABC to get the necessary 30 minutes for theAs the World Turns expansion. CBS would not renewThe Edge of Night once its contract was up, Procter & Gamble would move the serial to ABC, and thusAs the World Turns could go ahead with its expansion.

However, a major issue arose that halted the planned shuffle. CBS was contracted to airThe Edge of Night until December 1975, and ABC had no place in its schedule to put it at the time. This forced CBS to temporarily postpone expandingAs the World Turns and keepThe Edge of Night until ABC could find a timeslot for it. Finally, in November, ABC agreed thatThe Edge of Night would join its lineup on December 1, replacing the game showYou Don't Say! at 4:00 p.m. (closer to its pre-1972 timeslots) and keeping the serial's continuity intact. And thus,As the World Turns became CBS' first 60-minute daytime serial.

The first half of the newly-expanded show continued to perform well againstLet's Make a Deal on ABC, which the network moved to the noon/11 a.m. timeslot within four weeks of the expansion. The second half putAs the World Turns in competition with ABC's most-popular game show,The $10,000 Pyramid, which had done well againstGuiding Light since the network moved it to 2:00 p.m. in December 1974 and kept doing so againstAs the World Turns. Although the expansion was not a complete success, at the end of the season, the serial was again at the top of the daytime Nielsens, despite a 1.4-point drop from the year before.

Although the eventual hit game showFamily Feud ran againstAs the World Turns from July 12, 1976, until April 22, 1977, it did not become a hit for ABC until its move to the mornings. Only when ABC made its first move to a one-hour soap withAll My Children did trouble really begin forAs the World Turns and NBC's (Days of Our Lives), since ABC kept that serial's starting time at 1:00/noon, meaning that fans of that serial who tuned to NBC or CBS would miss the last half of that day's storyline (or, contrariwise, would not, if they watched until the mid-program commercial break and then changed channels, pick up theAs the World Turns orDays of Our Lives activities from the episode's beginning, since ABC strategically placed its break several minutes after, rather than exactly at, the bottom of the hour). Further,All My Children's emphasis on youth-oriented, sexier storylines provided a sharp contrast to the domestic, almost quaint tone ofAs the World Turns (and to a lesser degree, the melodramatic, somewhat topicalDays). On January 16, 1978, ABC ballooned its decade-oldOne Life to Live to the 2:00 PM/1:00 p.m. starting time, compounding the other networks' headaches. These factors helped contribute to the fall ofAs the World Turns from the top spot in the ratings at the end of the 1978-79 season. After finishing the previous season tied withAnother World for number one in the Nielsens,As the World Turns fell to fourth behindAll My Children,General Hospital, andThe Young and the Restless.

On February 4, 1980, CBS moved and expandedThe Young and the Restless to a full hour after the cancellation of the long-tenuredLove of Life.The Young and the Restless moved from noon/11:00 a.m. to 1:00 p.m./noon (the former affiliate break timeslot) andAs the World Turns was bumped up to 2:00/1:00 p.m. andGuiding Light to 3:00/2:00 p.m. On June 8, 1981,As the World Turns returned to its traditional 1:30/12:30 p.m. start time withSearch for Tomorrow following at 2:30/1:30 p.m. andThe Young and the Restless leading off the serial lineup at either noon/11:00 a.m. or 12:30 p.m./11:30 a.m. (depending on affiliate preference).

As the World Turns remained at 1:30/12:30 p.m. until March 20, 1987, when CBS cancelled the five-year-oldCapitol in favor ofThe Bold and the Beautiful. CBS scheduled it at 1:30/12:30 p.m., and finally settledAs the World Turns at 2:00/1:00 p.m., where it remained until its final network episode in September 2010. Although facing the full length ofAnother World andOne Life to Live once again, theDouglas Marland era of 1985 to 1993 had a resurgence in ratings, and by 1991, it was back in its once-habitual top-four placing.As the World Turns survived NBC's cancellation of its sister seriesAnother World in 1999.

Cancellation and final episode

[edit]

On December 8, 2009, CBS confirmed that it would not renewAs the World Turns. The final CBS episode was taped on June 23, 2010, atJC Studios in Brooklyn, and aired on September 17, 2010. The final scene showed Dr. Bob Hughes (played by Don Hastings) retiring from Oakdale Memorial Hospital. In the scene, Bob is packing up his office and talking to his wife, Kim Hughes (Kathryn Hays). She leaves and tells Bob to take as much time as he needed to say goodbye. Bob looked around, put hisnameplate in hisbriefcase, and spoke the show's final line, "Good night." That line was a bookend to the beginning of the show in 1956, and the first line spoken, "Good morning." The camera panned to theglobe on Bob's desk spinning – a reference to the show's title – before the final fade-out.

Ratings

[edit]

Series ratings

One example of the drastic change in daytime television can be found in the following:

  • Daytime history: Highest rated week (November 16–20, 1981)
  • (Household ratings – Nielsen Media Research)
Rank/serialHousehold rating(Time slot) Network
1.General Hospital16.0(3–4pm) ABC
2.All My Children10.2(1–2pm) ABC
3.One Life to Live10.2(2–3pm) ABC
4.Guiding Light7.5(3–4pm) CBS
5.The Young and the Restless7.0(12:30–1:30pm) CBS

1995 ratings

Rank/serialMillions of viewers
1.The Young and the Restless7.2
2.All My Children5.891
3.General Hospital5.343
4.The Bold and the Beautiful5.247
5.One Life to Live5.152

As the World Turns spent a record-breaking 20 years on top of the Nielsen ratings for American daytime soap operas, from 1958 to 1978. It would retain this record untilThe Young and the Restless broke it in 2008 when it remained #1 for 21 years and counting.

Years as #1 series
Year(s)Household rating
1958–19599.8
1959–19609.9
1960–196110.4
1961–196211.9
1962–196313.7
1963–196415.4
1964–196514.5
1965–196613.9
1966–196712.7
1967–196813.6
1968–196913.8
1969–197013.6
1970–197112.4
1971–197211.1
1972–197310.6
1973–19749.7 (tied withDays of Our Lives andAnother World)
1974–197510.8
1975–19769.4
1976–19779.9
1977–19788.6 (tied withAnother World)

Record low: 1,773,000 viewers on December 25, 2009 (Nielsen Media Research)

1956–1957 season

  • 1.The Guiding Light 11.4
  • 7.As the World Turns 8.4 (Debut)

1957–1958 season

  • 1.The Guiding Light 10.1
  • 6.As the World Turns 8.4

1978–1979 season

  • 1.All My Children 9.0
  • 4.As the World Turns 8.2

1979–1980 season

  • 1.General Hospital 9.9
  • 6.As the World Turns 7.9

1980–1981 season

  • 1.General Hospital 11.4
  • 5.As the World Turns 7.9

1981–1982 season

  • 1.General Hospital 11.2
  • 5.As the World Turns 7.4 (tied withThe Young and the Restless)

1982–1983 season

  • 1.General Hospital 9.8
  • 5.As the World Turns 7.6

1983–1984 season

  • 1.General Hospital 10.0
  • 6.As the World Turns 7.9

1984–1985 season

  • 1.General Hospital 9.1
  • 6.As the World Turns 7.1 (tied withDays of Our Lives)

1985–1986 season

  • 1.General Hospital 9.2
  • 7.As the World Turns 6.7

1986–1987 season

  • 1.General Hospital 8.3
  • 4.As the World Turns 7.0 (tied withAll My Children andDays of Our Lives)

1987–1988 season

  • 1.The Young and the Restless 8.1 (tied withGeneral Hospital)
  • 6.As the World Turns 6.6

1988–1989 season

  • 1.The Young and the Restless 8.1
  • 6.As the World Turns 6.4

1989–1990 season

  • 1.The Young and the Restless 8.0
  • 5.As the World Turns 5.8

1990–1991 season

  • 1.The Young and the Restless 8.1
  • 4.As the World Turns 5.9

1991–1992 season

  • 1.The Young and the Restless 8.2
  • 3.As the World Turns 5.8 (tied withGeneral Hospital)

1992–1993 season

  • 1.The Young and the Restless 8.4
  • 4.As the World Turns 5.7


1993–1994 season

  • 1.The Young and the Restless 8.6
  • 5.As the World Turns 5.8

1994–1995 season

  • 1.The Young and the Restless 7.5
  • 7.As the World Turns 5.1

1995–1996 season

  • 1.The Young and the Restless 7.7
  • 7.As the World Turns 4.4

1996–1997 season

  • 1.The Young and the Restless 7.1
  • 6.As the World Turns 4.4

1997–1998 season

  • 1.The Young and the Restless 7.0
  • 6.As the World Turns 4.1

1998–1999 season

  • 1.The Young and the Restless 6.9
  • 6.As the World Turns 3.8

1999–2000 season

  • 1.The Young and the Restless 6.8
  • 6.As the World Turns 3.8

2000–2001 season

  • 1.The Young and the Restless 5.8
  • 6.As the World Turns 3.3

2001–2002 season

  • 1.The Young and the Restless 5.0
  • 5.As the World Turns 3.5

2002–2003 season

  • 1.The Young and the Restless 4.7
  • 7.As the World Turns 2.9

2003–2004 season

  • 1.The Young and the Restless 4.4
  • 6.As the World Turns 2.9 (tied withOne Life to Live)

2004–2005 season

  • 1.The Young and the Restless 4.2
  • 7.As the World Turns 2.6

2005–2006 season

  • 1.The Young and the Restless 4.2
  • 5.As the World Turns 2.7

2006–2007 season

  • 1.The Young and the Restless 4.2
  • 7.As the World Turns 2.1

2007–2008 season

  • 1.The Young and the Restless 4.0
  • 3.As the World Turns 2.4

2008–2009 season

  • 1.The Young and the Restless 3.7
  • 7.As the World Turns 1.9

2009–2010 season

  • 1.The Young and the Restless 3.7
  • 7.As the World Turns 1.8

Schedule

[edit]

CBS:

  • April 2, 1956 – November 28, 1975: 1:30–2:00 PM (12:30–1:00 PM, CT/PT)
  • December 1, 1975 – February 1, 1980: 1:30–2:30 PM (12:30–1:30 PM, CT/PT)
  • February 4, 1980 – June 5, 1981: 2:00–3:00 PM (1:00–2:00 PM, CT/PT)
  • June 8, 1981 – March 20, 1987: 1:30–2:30 PM (12:30–1:30 PM, CT/PT)
  • March 23, 1987 – September 17, 2010: 2:00–3:00 PM (1:00–2:00 PM, CT/PT)

Main crew

[edit]

Executive producers

[edit]
DurationName
1956–1965Ted Corday
1965–1971Mary Harris
February 1971 – June 1973Fred Bartholomew
June 1973 – December 1978Joe Willmore
December 1978 – 1980Joe Rothenberger
1980 – October 1981Fred Bartholomew
October 1981 – October 1984Mary-Ellis Bunim
October 1984 – October 1988Robert Calhoun
October 1988 – May 1995Laurence Caso
May 1995 – November 8, 1996John Valente
November 11, 1996 – June 4, 1999Felicia Minei Behr
June 7, 1999 – September 17, 2010Christopher Goutman

Head writers

[edit]
DurationName
1956–1965Irna Phillips
1965–1966Irna Phillips andWilliam J. Bell
1966–February 9, 1970Katherine Babecki
February 10, 1970 – 1970Joe Kane and Ralph Ellis
1970Winifred Wolfe
1970Katherine L. Phillips
1971Winifred Wolfe and Warren Swanson
1971 – January 1972Warren Swanson, Elizabeth Tillman, and John Boruff
January 1972 – July 1973David Lesan and Irna Phillips
July 1973 – December 1978Robert Soderberg andEdith Sommer
December 1978 – November 6, 1979Ralph Ellis and Eugenie Hunt
November 7, 1979 – January 4, 1980Douglas Marland
January 7, 1980 – April 1981Bridget and Jerome Dobson
April – August 1981Paul Roberts
August 1981 – January 1982Tom King and K.C. Collier
January 1982 – May 20, 1983Bridget and Jerome Dobson
May 23, 1983 – December 1983Caroline Franz andJohn Saffron
December 1983 – April 1984John Saffron
April – November 1984Tom King andMillee Taggart
November 1984 – April 1985Cynthia Benjamin andSusan Bedsow Horgan
April 1985 – November 1985Susan Bedsow Horgan
November 1985 – April 1993Douglas Marland (Robert Calhoun during 1988 WGA strike)
April 1993 – January 1995Juliet Law Packer andRichard Backus
January 1995Juliet Law Packer,Garin Wolf andRichard Culliton
January 1995 – January 31, 1996Richard Culliton
February 1996 – December 1996Stephen Black and Henry Stern
December 1996 – May 1997Stephen Demorest,Mel Brez andAddie Walsh
May 1997 – fall 1997Jessica Klein
Fall 1997Stephen Demorest,Mel Brez and Addie Walsh
December 1997– February 1998Addie Walsh
February 1998 – June 1999Lorraine Broderick,Hal Corley and Addie Walsh (co-headwriters)
June 1999 – June 12, 2000Leah Laiman andCarolyn Culliton (co-headwriter)
June 13, 2000 – July 13, 2001Hogan Sheffer, Carolyn Culliton,Hal Corley and Stephen Demorest (co-headwriters)
July 16, 2001 – September 2002Hogan Sheffer,Jean Passanante and Carolyn Culliton
September 2002 – May 24, 2005Hogan Sheffer and Jean Passanante
May 25, 2005 – October 17, 2007Jean Passanante,Leah Laiman andChristopher Whitesell
October 2007 – January 24, 2008Jean Passanante and Leah Laiman
January 25, 2008 – April 17, 2008Christopher Goutman (2007 WGA strike)
April 18, 2008 – October 5, 2009Jean Passanante and Leah Laiman
October 6, 2009 – June 4, 2010Jean Passanante andDavid Kreizman
June 7 – September 17, 2010Jean Passanante andLloyd Gold

Crew at cancellation

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International broadcast

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InSouth Africa,As the World Turns aired onSABC2 from June 2010 to February 2012 from 14:10 to 15:00 each weekday. Episodes were four years behind the original U.S. broadcast. In Canada,As the World Turns aired on ONtv, and, later,Global Television Network, and onNTV inNewfoundland and Labrador. InJamaica,As The World Turns started airing onTelevision Jamaica Monday to Friday 1:00 pm beginning in 2011. InBelize,As the World Turns was seen onGreat Belize Television at 2:00 pm Central Time, usually the same day as the U.S. telecasts. InNew Zealand,As The World Turns was aired onTVNZ 1 from 1962 to 1989. In Australia,As The World Turns was aired onNetwork Ten first at 1.30 pm, then moved to 5:00 pm before ultimately being dropped entirely in 1987[citation needed]. In the Netherlands,As The World Turns was popular and aired for more than 20 years. From 1989 till its cancellation, it was the best watched daytime soap. In 2010 Terri Conn, Martha Byrne, Marnie Schulenburg, Trent Dawson, Grayson McCouch and Van Hansis visited the Netherlands and were special guests at the "Farewell ATWT" meeting. Elizabeth Hubbard even guest-starred in the Dutch soap "Goede Tijden, Slechte Tijden" for a while, after the cancellation of ATWT.

InTurn

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In 2006, CBS launched a reality show calledInTurn on their broadband channelinnertube, the winner of which would go on to receive a 13-week acting contract onAs the World Turns. The eventual winner of InTurn was Alex Charak, an 18-year-old "Student/Pizza Transportation Artist" from New York.[19] Charak made his debut as the character Elwood Hoffman on September 26, 2006. A one-hour "best-of" show aired on CBS on November 24, 2006.

CBS launchedInTurn 2 in the summer of 2007. For the new season, the age restrictions expanded to allow for middle-aged viewers to participate, and there were nine competitors instead of eight.[20] The winner of the second season wasRyan Serhant, a recent graduate ofHamilton College. Serhant made his debut in the contract role on November 7, 2007. He plays Evan Walsh IV, son of Evan Walsh III. He is a young hotshot biochemist prodigy who comes home to Oakdale to try to convinceCraig Montgomery to invest in the cutting edge biomedical tech field. He began taping on September 24, 2007, two days after the close of his off-Broadway playPurple Hearts.

Inturn 3 began airing in April 2008 and featured 17 episodes.

Awards

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Writers Guild of America Awards

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Daytime Emmy Awards

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As the World Turns won 43 Daytime Emmys:

Show

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  • 1987"Outstanding Drama Series"
  • 1991"Outstanding Drama Series"
  • 1993"Outstanding Directing Team"
  • 1999"Outstanding Original Song" (tied withGeneral Hospital)
  • 2001"Outstanding Drama Series"
  • 2001"Outstanding Writing Team"
  • 2002"Outstanding Writing Team"
  • 2003"Outstanding Drama Series"
  • 2004"Outstanding Writing Team"
  • 2005"Outstanding Achievement in Casting for a Drama Series"
  • 2005"Outstanding Writing Team"
  • 2007"Outstanding Directing Team"

Individuals

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Other awards

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In 2010,As the World Turns was nominated for aGLAAD Media Award for "Outstanding Daily Drama" during the21st GLAAD Media Awards.[21]

American daytime television firsts

[edit]
  • In 1988, the serial made American daytime television history by introducing its first gay male character, Hank Elliot (played by Brian Starcher).
  • In 2007,Luke Snyder andNoah Mayer (played byVan Hansis andJake Silbermann, respectively) shared the first gay male kiss on American daytime television. They formed a relationship and became the first gay male couple on American daytime television, consummating their relationship on January 12, 2009.

Supercouples

[edit]

[clarification needed]

In popular culture

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Television

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  • On Saturday Night Live, a skit called "As World Turn" was created in 1989.[22]
  • On the TV seriesTom & Jerry Kids, while Tom watchesNine Lives to Live, Jerry changes it toAs the Cheese Turns.
  • In the 1960s–'70sThe Carol Burnett Show featured a recurring sketch called "As the Stomach Turns", a parody ofAs the World Turns and soap operas in general.
  • OnAll in the Family, Edith Bunker would occasionally mention wanting to watchThe Secret Storm, but after that soap opera was canceled, she would later mentionAs the World Turns as a viewing preference.
  • In the pulp seriesThe Destroyer #22 "Brain Drain" byWarren Murphy andRichard Sapir, it was revealed that Chiun is a big fan of the soap operaAs the Planet Revolves and constantly sits glued in front of the television to catch the broadcast.
  • Children's television networkNickelodeon once featured a series of shorts entitledAs Our School Bus Turns, with the (actually unconnected) episodes taking place aboard aschool bus. Each episode would end with a stereotypical soap operacliffhanger.
  • In 1993, the PBS children's showMister Rogers' Neighborhood featured a parody soap opera in theNeighborhood of Make-Believe called "As the Museum Turns", starring Lady Elaine Fairchild of the Museum Go Round.
  • The show is mentioned inMad Men inSeason 2: 'A Night to Remember', set in 1962. The characterJoan Holloway tells a client of Sterling Cooper,Maytag, they should buy airtime for ads, as she has read the scripts for the show and knows the show will get popular.
  • The Muppets character dog DoctorRowlf in Veterinarians Hospital was inspired by Doctor Bob Hughes.
  • In an episode ofSpongeBob SquarePants, "The Masterpiece". Squidward watches the soap opera called "As the Tide Turns".
  • Season 1, Episode 21 ofSabrina the Teenage Witch is titled "As Westbridge Turns" (Westbridge is the fictional school attended by the characters).

Music

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DVD release

[edit]

In October 2011, SoapClassics released a four-DVD collection of 20 selected episodes, marking the first time that anyAs the World Turns episodes were available on any recorded medium. The oldest episode on the collection dates from September 29, 1979, while the latest episode was from April 10, 2010.[23]

In November 2011, aChristmas in Oakdale DVD was released, celebrating five Christmas episodes from the show. The featured Christmases are 1985, 1992, 1995, 2000 and 2007.

A "CarJack" collection was also released, celebrating supercouple Carly and Jack in 10 of their most memorable episodes.

The Holden and Lily Story collection had 10 of their most memorable episodes.

Farewell to Oakdale had the final 10 episodes of the series.

The James Stenbeck Story collection had 10 of his most memorable episodes.

The"As the World Turns – The Wedding of Bob and Kim" DVD collection contained 10 episodes which aired April 2–15, 1985 that featured the bachelor party, the wedding ceremony, and the reception of Bob Hughes and Kim Sullivan, as played by Don Hastings and Kathryn Hays. This collection was only available online.[24]

See also

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Note

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  1. ^By number of episodes. In terms of total duration,As the World Turns has run longer thanGuiding Light, at 13,763 hours, versus 3,940 hours and 30 minutes ofGuiding Light.[1]

References

[edit]
  1. ^ab"Бесконечная история. Сериал "Санта-Барбара"" (in Russian).RIA Novosti. July 30, 2014.Archived from the original on May 3, 2015. RetrievedMay 20, 2015.
  2. ^Krause, Lauren."New York on Film".About.com Travel.About.com.Archived from the original on April 4, 2007. RetrievedApril 30, 2007.Since it was cancelled in 2010 after 56 years running, the record for the longest-running soap opera in the world goes toCoronation Street, which began in 1960.
  3. ^"About As the World Turns".CBS. Archived fromthe original on February 11, 2009. RetrievedSeptember 7, 2009.
  4. ^Grant, Matthew."Daytime Soap Operas – Trivia".MatthewGrantOnline.com.Archived from the original on April 21, 2007. RetrievedApril 30, 2007.
  5. ^abLewis, Errol (February 16, 2025)."Procter & Gamble On Daytime Television Return: "We Invented the Soap Opera"".Soap Opera Network. RetrievedMay 2, 2025.
  6. ^Carter, Bill; Stelter, Brian (December 8, 2009)."CBS Cancels 'As the World Turns,' Procter & Gamble's Last Soap Opera".The New York Times.Archived from the original on June 19, 2011. RetrievedNovember 3, 2020.
  7. ^"As the World Turns, long-running US soap, cancelled".BBC News. December 9, 2009.Archived from the original on December 10, 2009. RetrievedDecember 9, 2009.
  8. ^abNewcomb, Horace, ed. (February 3, 2014).Encyclopedia of Television. Vol. 1 (2 ed.). New York: Fitzroy Dearborn. pp. 1764–1765.ISBN 978-1135194796.
  9. ^Cox, Jim (2006).The Daytime Serials of Television, 1946-1960. McFarland. p. 160.ISBN 978-0786424290.Archived from the original on May 15, 2019. RetrievedNovember 9, 2019.
  10. ^Andersen, Robin; Gray, Jonathan Alan (2008).Battleground: A-N. Vol. 1. Greenwood Publishing Group. p. 148.ISBN 978-0-313-34168-7.
  11. ^Nochimson, Martha.No End to Her: Soap Opera and the Female Subject.University of California Press, 1992. 174.Google Books. Web. 12 Jan. 2012.ISBN 0-520-07771-7.
  12. ^abButler, Jeremy G. (2010).Television Style. Taylor & Francis. p. 65.ISBN 978-0-415-96511-8.
  13. ^abCox, Jim (2006).The Daytime Serials of Television, 1946-1960. McFarland. p. 236.ISBN 0-7864-2429-X.Archived from the original on May 15, 2019. RetrievedNovember 9, 2019.
  14. ^Ford, Sam; De Kosnik, Abigail; Harrington, C. Lee (2011).The Survival of Soap Opera: Transformations For a New Media Era. University Press of Mississippi. p. 87.ISBN 978-1-60473-716-5.
  15. ^Maloney, Michael (December 9, 2009)."Is There Still a Future for Soap Operas?".Huffington Post. Archived fromthe original on October 20, 2012.
  16. ^Fifty years on 'As the World Turns'CNNArchived April 20, 2006, at theWayback Machine, 30 March 2006
  17. ^abcBugliosi, Vincent (May 17, 2008).Four Days in November: The Assassination of President John F. Kennedy. W. W. Norton & Company. p. 89.ISBN 978-0-393-33215-5.
  18. ^Chiu, Tony (1998).CBS, the first 50 years. Los Angeles: General Pub. Group.ISBN 1575440830.
  19. ^"Alex",CBS,archived from the original on September 2, 2006, retrievedApril 30, 2006
  20. ^"InTurn Is Back!",CBS,archived from the original on May 10, 2007, retrievedApril 30, 2007
  21. ^"21st Annual GLAAD Media Awards – English Language Nominees".Gay & Lesbian Alliance Against Defamation. 2010.Archived from the original on January 30, 2010. RetrievedFebruary 21, 2010.
  22. ^"SNL Archives | Sketches | As World Turn".www.snlarchives.net. RetrievedJuly 23, 2022.
  23. ^"Classic As the World Turns episodes released on DVD | As The World Turns @".Soapcentral.Archived from the original on September 7, 2013. RetrievedDecember 4, 2013.
  24. ^Lambert, David (August 15, 2012)."As the World Turns – 'The Wedding of Bob and Kim' 10-Episode Collection on DVD".TVShowsOnDVD.com. Archived fromthe original on August 17, 2012. RetrievedAugust 16, 2012.

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