During the first year of the Exposition, the investors failed to make a profit and the GGIE committee decided to extend the fair for one more year.[1] The exhibition's second season ran from May 25, 1940, through September 29, 1940, and featured lower ticket prices and a collection of new attractions.[2] Art in Action opened on June 1, a week after the main Exposition, and closed at the same time as the rest of the Exposition.[3]
Timothy L. Pflueger, architect and member of the GGIE design committee, came up with a plan to have an exhibition of artists on display. He selectedHelen Bruton, an artist from Alameda, California, to be in charge of the program.[4] She was assisted byBeatrice Judd Ryan, a local art dealer and curator, who was hired as the State Director of Exhibitions.[5] They contacted a wide array of artists to show their talents to the public while working within the "Fine Arts Palace", a concrete and steel industrial building measuring 335 by 78 feet intended to be an aircraft hangar after the Exposition closed.[6] For the second time, Pflueger brought Rivera to San Francisco to paint a mural, this time as the main attraction at Art in Action.
Alfred Frankenstein of the New York Times reported from the opening day and wrote "Here the visitor is privileged to observe a kind of twenty-ring circus of art... On the floor, in a series of little ateliers, sculptors, painters, lithographers, etchers, ceramicists, weavers and whatnot are at work under the direct observation of the public."[7] On July 29, 1940,LIFE magazine ran a story about Art in Action using a spread of color photos.[8]
Along one wall, Rivera painted the muralPan American Unity on ten steel-framed panels spanning 74 feet in width and reaching 22 feet in height, weighing a total of 23 tons.[3]
Some 68 artists had participated by the end of September when the Exposition was closed.[9] Rivera was not finished, however; he and two assistants labored for two more months in the empty exhibit hall. On Friday, November 30 and Sunday, December 2, 30,000–35,000 visitors came to Treasure Island to view the completed mural.[3] During the painting of the mural,Frida Kahlo had arrived in San Francisco and on December 8, 1940, Rivera's 54th birthday, Kahlo and Rivera were married for the second time in a civil ceremony atSan Francisco City Hall.
After the Exposition, many of the larger artworks remained in the building in temporary storage. Most of these ended up atSan Francisco City College in their permanent collection, includingDudley C. Carter'sBighorn Mountain Ram which became the school's mascot.[10]
Herman Volz, painter, lithographer, ceramicist:Organic andInorganic Science, large scale low-relief marble mosaic and two large, painted murals called,The Conquest of the West (By Land, By Sea)which required around 10 assistants.[11][12]
Other fine artists that participated at the Golden Gate International Exposition (GGIE)
Miguel Covarrubias, muralist: The set of murals of illustrated maps entitledThe Fauna and Flora of the Pacific, Peoples, Art and Culture, Economy, Native Dwellings, andNative Means of Transportation.[15]
