| Categories | Family magazine |
|---|---|
| Frequency | 49 issues per year |
| Circulation | 148,491 (2013) |
| Founder | Yrjö Lyytikäinen |
| Founded | 1933; 92 years ago (1933) |
| Company | A-lehdet |
| Country | Finland |
| Based in | Helsinki |
| Language | Finnish |
Apu (Finnish:help, assistance) is aFinnish family magazine published in Helsinki, Finland. The magazine is known for its columns, an anecdote column called "Nitrodisko", its crosswords, and the weekly "Missä Jallu luuraa?" (Where is Jallu hiding?).
Apu was founded in 1933 by Finnish publisherA-lehdet.[1][2] It was the first magazine[3] of Finnish publisher A-lehdet, now a large publishing group with a portfolio of 18 magazines.[3] It was founded during a recession to help the unemployed persons, who were its exclusive resellers, hence its name meaning "help"[3] in Finnish. The founder and firsteditor-in-chief wasYrjö Lyytikäinen.[3] The magazine is based in Helsinki[4] and is published 49 issues per year.[5] In 2009 its editor-in-chief wasMatti Saari.[1]Juha Vuorinen has been acolumnist for the publication since April 2016.[6]
Apu had a circulation of 224,500 copies in 2006.[7] In 2007 the magazine had a certified readership of 683,000[1] and its circulation was 215,525 copies.[8][9] The 2010 circulation of the magazine was 168,780 copies.[10] Its circulation was 160,277 copies in 2011[11] and 149,050 copies in 2012.[12] In 2013Apu was the fifth best-selling magazine in Finland with a circulation of 148,491 copies.[5]
Notable editors have included, alphabetically:
Notable columnists have included: