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| Company type | Private |
|---|---|
| Industry | |
| Founded | 1996; 29 years ago (1996) |
| Founders |
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| Headquarters | Lehi, Utah, U.S. |
Key people |
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| Products |
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| Revenue |  US$1 billion (2022)[3] |
| Owner | (2021-present) |
| Members | 25 million |
Number of employees | 1,400[3] |
| Website | www |
Ancestry.com LLC is an Americangenealogy company based inLehi, Utah. The largestfor-profit genealogy company in the world, it operates a network of genealogical, historical records, and relatedgenetic genealogy websites. It is owned byThe Blackstone Group, which acquired the company on December 4, 2020, in a deal valued at $4.7 billion.[5][6][7]
As of 2022, the company said it had provided access to 30 billion historical records, tripling its November 2018 figure of 10 billion records.[8][9] In 2018 it also reported having 3 million paying subscribers, and to have sold 18 millionDNA kits to customers.[9] By 2023, Ancestry was the largest provider of consumer DNA testing in the world with a network of over 25 million users,[10] and Ancestry DNA testing is now available in 128 countries.
As well as its main website, Ancestry operates country-specific versions for Australia, Canada, France, Germany, Italy, Mexico, Sweden and the United Kingdom.[11]
Ancestry Publishing was founded in 1983, producing genealogical data in print form, with more than 40 family history magazine titles and genealogy reference books published.[12][13]
In 1990, Paul Brent Allen and Dan Taggart, twoBrigham Young University graduates, founded Infobases and began offeringLatter-day Saints (LDS) publications onfloppy disks. In 1988, Allen had worked atFolio Corporation, founded by his brother Curt and his brother-in-lawBrad Pelo.The service was initially to help members of the church to research their ancestors.
Infobases' first products werefloppy disks andcompact disks sold from the back seat of the founders' car. In 1994, Infobases was named amongInc. magazine's 500 fastest-growing companies.[14] Their first offering onCD was the LDS Collectors Edition, released in April 1995, selling for $299.95,[15] which was offered in an online version in August 1995.[16] Ancestry officially went online with the launch of Ancestry.com in 1996.[13]
On January 1, 1997, Infobases' parent company, Western Standard Publishing, purchased Ancestry, Inc.,[17] publisher ofAncestry magazine and genealogy books. Western Standard Publishing's CEO wasJoseph A. Cannon, one of the principal owners ofGeneva Steel.[18]
In July 1997, Allen and Taggart purchased Western Standard's interest in Ancestry, Inc. At the time,Brad Pelo waspresident and CEO of Infobases, and president of Western Standard. Less than six months earlier, he had been president of Folio Corporation, whose digital technology Infobases was using. In March 1997, Folio was sold toOpen Market for $45 million.[19] The first public evidence of the change in ownership ofAncestry magazine came with the July/August 1997 issue, which showed a newly reorganized Ancestry, Inc., as its publisher. That issue's masthead also included the first use of the Ancestry.com web address.
More growth for Infobases occurred in July 1997, when Ancestry, Inc. purchasedBookcraft, Inc., a publisher of books written by leaders and officers of the LDS Church.[20][21] Infobases had published many of Bookcraft's books as part of its LDS Collector's Library. Pelo also announced that Ancestry's product line would be greatly expanded in both CDs and online.Alan Ashton, a longtime investor in Infobases and founder ofWordPerfect, was its chairman of the board.
Allen and Taggart began running Ancestry, Inc. independently from Infobases in July 1997, and began creating one of the largest online subscription-based genealogy database services.[22]
In April 1999, to better focus on its Ancestry.com and MyFamily.com Internet businesses, Infobases sold the Bookcraft brand name and its catalog of print books to its major competitor in the LDS book market,Deseret Book. Included in the sale were the rights to Infobases' LDS Collectors Library on CD. A year earlier, Deseret Book had released a competing product called GospeLink, and the two products were combined as a single product by Deseret Book.[23][24]
The MyFamily.com website launched in December 1998, with additional free sites beginning in March 1999.[25] The site generated one-million registered users within its first 140 days.[22] The company raised more than US$90 million in venture capital from investors[22] and changed its name on November 17, 1999, from Ancestry.com, Inc. to MyFamily.com, Inc. Its three Internet genealogy sites were then called Ancestry.com, FamilyHistory.com, and MyFamily.com.[26] Sales were about US$62 million for 2002 and US$99 million for 2003.[27]
In March 2004, the company, which had outgrown its call center inOrem, Utah, opened a newcall center, which accommodated about 700 agents at a time, inProvo.[28]Heritage Makers was acquired by MyFamily.com in September 2005.[29]
On November 5, 2009, Ancestry.com became a publicly traded company onNASDAQ (symbol: ACOM), with an initial public offering of 7.4 million shares priced at $13.50 per share, underwritten byMorgan Stanley,Bank of America,Merrill Lynch,Jefferies & Company,Piper Jaffray, andBMO Capital Markets.[30]
In 2010, Ancestry sold its book publishing assets toTurner Publishing Company.[31]
In 2010, Ancestry.com expanded its domestic operations with the opening of an office inSan Francisco, California, staffed with brand new engineering, product, and marketing teams geared toward developing some of Ancestry's cutting-edge technology and services. In 2011, Ancestry launched anAndroid andiOS app.[32][33]
In December 2011, Ancestry.com moved theSocial Security Death Index search behind apaywall and stopped displaying the Social Security information of people who had died within the past 10 years, because ofidentity theft concerns.[34]
In March 2012, Ancestry.com acquired the collection of DNA assets fromGeneTree.[35]
In September 2012, Ancestry.com expanded its international operations with the opening of its European headquarters inDublin, Ireland. The Dublin office includes a new call center for international customers, as well as product, marketing, and engineering teams.[36][37]
In October 2012, Ancestry.com agreed to be acquired by a private equity group consisting ofPermira Advisers LLP, members of Ancestry.com's management team, including CEO Tim Sullivan and CFO Howard Hochhauser, and Spectrum Equity, for $32 per share or around $1.6 billion.[38] At the same time, Ancestry.com purchased a photo digitization and sharing service called1000Memories.[39]
In 2013, Ancestry acquiredFind a Grave from Jim Tipton, who had created the original site in 1995. Ancestry subsequently launched a redesigned version of Find a Grave in 2017.
On July 16, 2015, Ancestry launched AncestryHealth, and announced the appointment of Cathy A. Petti as its Chief Health Officer.[40] That year, Ancestry partnered with theGoogle subsidiary,Calico, to focus on longevity research and therapeutics, in an effort to investigate human heredity of lifespan.[41][42]
In April 2016,GIC Private Limited (a sovereign wealth fund owned by the Government of Singapore) andSilver Lake (a private equity fund manager) bought equity stakes in Ancestry.com.[43] The estimated market value of Ancestry.com in 2017 was more than $3 billion.[44]
In June 2017, Ancestry.com stated that it was migrating all of its applications and data toAmazon Web Services (AWS).[45][46]
Through vintage photographs, a woman was able to document eight generations of her family, dating back to 1805, including an interracial couple.[47] A controversial Ancestry.com advertisement had run on television stations inUtah, showing a slavery-era interracial couple. The advertisement was criticized by a news correspondent for Boston radio stationWBUR-FM andMSNBC, and law professorMelissa Murray, on the grounds that it romanticized slavery in theantebellum South. In April 2019, Ancestry withdrew the advertisement with an apology.[48]
In November 2018, Ancestry claimed to have over 10 billion digitized records and over three-million paying customers.[49]
In December 2018, after authorities arrested theGolden State Killer and usedGEDmatch to solve the case, Ancestry.com and23andMe announced a data policy that they would not allow their DNA profiles to be used for crime solving without a valid legal process such as asearch warrant, as they believe it violates users' privacy.[50][51] In the 2021 case of themurder of George Seitz, Ancestry.com was used to help identify the remains of a crime victim.[52]
In August 2020,The Blackstone Group announced plans to acquire Ancestry for $4.7 billion,[5] and in December 2020 the acquisition occurred.
In February 2021, Ancestry announcedDeb Liu, a former Facebook executive, as their CEO effective March 1.[53]
In November 2021, Ancestry announced the acquisition of French Genealogy CompanyGeneanet.[54]
In March 2023, Ancestry announced that it had won a contract to digitize over 3 million British Army service records, which it would release from 2024 through 2029. In February 2021 the Ministry Of Defence commenced transferring 9.7 million military records for individuals with a discharge date before 31 December 1963 to The National Archives UK, its largest record transfer in the history of the organization.[55]
Ancestry’s Board of Directors selected CFO and COO Howard Hochhauser to succeed Deb Liu as the company’s President & CEO effective February 1, 2025. Hochhauser will continue to serve as a member of the Board. The company has initiated a search for a new CFO.[1]
AncestryDNA is a subsidiary of Ancestry LLC. AncestryDNA offers a direct-to-consumergenealogical DNA test.[56] Consumers provide a sample of their DNA to the company for analysis. AncestryDNA then uses DNA sequences to infer family relationships with other Ancestry DNA users, and to infer "ancestral regions"[57] (previously "ethnicity estimates").[58] Previously, Ancestry.com also offered paternalY-chromosome DNA and maternalmitochondrial DNA tests, but those were discontinued in June 2014.[59] The company describes the technical process of testing in a series of scientificwhite papers.[60] In July 2020, the company claimed that their database contained 18 million completed DNA kits bought by customers.[61][49][62]
Ancestry DNA is commonly used fordonor conceived persons to find their biological siblings and in some cases theirsperm oregg donor.[63]
The testing itself is performed byQuest Diagnostics.[64]
AncestryDNA offers the option to participate in their Human Diversity Project, a "scientific research project aimed at helping scientists better understand population history, population movements, and human health".[65][66]
Members can also pay an additional fee to access DNA traits, which range from predicted physical traits to limited health data.
Since 2023, Ancestry has also offered genetic testing for pets, which at the moment is limited to dogs.[2] The test compares the DNA to over 400 breeds.
On September 30, 2013, Ancestry.com announced its acquisition ofFind a Grave. Site editor Jim Tipton said of the purchase that Ancestry.com had "been linking and driving traffic to the site for several years. Burial information is a wonderful source for people researching their family history". Ancestry.com launched a mobile app in March 2014.[67]
Fold3 is a premium portal that specializes in military genealogy. Subscribers access an online database with military records, including stories, photos, and personal documents. It was rebranded as Forces War Records in theBritish & Commonwealth nations in April 2023.[68]
The website also features theGuion Miller Roll, anEastern Cherokee tribal roll.[69]
Ancestry.com acquirediArchives, Inc., and its service footnote.com, in 2010. The purchase brought in assets including processes for digitizingmicrofilm.[70][71] Footnote was rebranded Fold3 in 2011.[72]
On August 31, 2021, Ancestry.com announced its acquisition ofGeneanet. Geneanet explains that the acquisition by Ancestry is the consequence of the failure of the Filae negotiations with the birth of a formidable competitor. The Geneanet.org site, which must remain autonomous, indicates that it will give access to many databases indexed by Ancestry within the framework of Premium subscriptions.[73]
Archives.com was bought by Ancestry for $100 million in 2012.[74] Archives.com is a genealogy website specializing in census and vital records. As of November 29, 2023, Archives.com claimed 11.8 billion photos, newspapers, census, and vital records in its collections.[75]
In 2012, Ancestry spun off its digitized online newspaper components into a standalone service, Newspapers.com.[76] By 2024, the site had over 25,000 newspapers able to be searched, including some from ten different countries.
The Web site's principal competitor isNewspaperArchive, which claims it has online newspapers dating from 1607 worldwide, and its index in March 2024 included over 16,000 newspapers.[77] Both websites have similar models for increasing their databases: striking deals with libraries, publishers and historical organizations to scan the publications for free to include in their database. Some participants see the process of free scanning as an easier, cheaper and quicker way to get their publications online than working through the U.S. government-operatedNational Digital Newspaper Program.[78][79]
RootsWeb, acquired by Ancestry in June 2000, is a free genealogy community that uses online forums, mailing lists, and other resources to help people research their family history. Users can uploadGEDCOM files of their information for others to search at the WorldConnect portion of the site. Trees uploaded to WorldConnect are searchable at both the RootsWeb and Ancestry Web sites.
On December 20, 2017, a file containing 300,000 RootsWeb user names, passwords, and email addresses was exposed to the Internet. The 300,000 records were from RootsWeb surname list service; 55,000 of those records were also Ancestry.com login credentials.[80] By 2024, the hosted Web sites were all read-only, disabling all user logins.
We Remember is a free online memorial platform,[81] which was launched by Ancestry in November 2017.[82][83] It allows users to create a space to preserve and share photos and videos about the deceased.[84]
Forces War Records was a low cost provider of transcribed genealogical data from British sources. The irony was that much of the content behind their paywall had simply been taken from public domain sources. As a consequence, there was a lack of transparency as to where they sourced their content from.[85][86] (SeeWikipedia:Reliable sources/Noticeboard/Archive 315#RfC: forces-war-records.co.uk) They came under criticism for difficulties in canceling subscriptions, with a complaint about their misleading marketing being upheld by the Advertising Standards Authority.[87]
Acquired by Ancestry on May 24, 2021, the press release announced that 'Forces War Records is a British military genealogy-specialist website with a unique product that helps people both discover and contextualize their family's military history.'[88] Given that Fold3 had a negative perception as "US-centric",[89] the same dataset offerings and web architecture were used in the UK, albeit branded as Forces War Records, from April 2023 onwards.[68] The provision of service records for the first time ever, via this brand, as a consequence of the linkage with fold3, has reinvigorated the brand. Not only transcriptions, but also images of source documents are now available to the subscriber.[90] In support of the brand being relaunched as a premium portal that specializes in military genealogy, half a million records were added to the (FWR/Fold3) portal in July 2023.[91]
23andMe sold 12 million kits through 2019 and Ancestry has over 18 million people in its DNA network, according to a company spokeswoman.
Ancestry.com's Dublin employees will include staff working within management and finance functions, as well as website developers and member service agents.
It set up in Ireland last year but in July confirmed it would open its European headquarters on Sir John Rogerson's Quay in Dublin, and started taking on around 35 staff from September.
The love affair could have been lost if not for Paula Wright, a seventh-generation descendant of the couple who inherited vintage photographs that inspired her to document eight generations of her family, dating to 1805.
The National Archives UK has announced that records held by the MOD, including Second World War service personnel records will be digitised by Ancestry
When I log in to Fold 3, it says I am on the USA site and would I prefer Forces War Records for UK... Has Fold 3 UK been renamed or superseded?
Just my opinion you understand, but [in 2015] I have found Forces War Records to be virtually useless: in particular, I have been charged money for information that is available for free elsewhere. In some cases the information they offer is inaccurate and downright misleading (e.g. the guesswork as to which medals a soldier should have earned). With the exception of a small number of WW2 Home Guard transcribed items (not the original documents), I did not come across anything that was not available better, and cheaper/free, elsewhere. Many of the documents I looked for, which they claim to have, (e.g. WW1 medal records), turned out to be transcriptions, not the original documents themselves (which Ancestry have). When I cancelled my subscription they continued to charge me and I ended up paying for an extra month. Again, I stress that this is just my own experience, and my personal point of view of this worthless company, which I would strongly advise everyone to give a miss to, and which the internet would be better off without. All in my own opinion of course......
In short, I wouldn't bother. They sort of imply that you are going to get access to someone's complete service record if you pay. So, you pay. And you don't get those papers at all. What you get is a sort of summary sheet and links to other sites (that also want you to pay in most cases) and general links about the unit your soldier/sailor/airman served in and general medal info. Frankly, it is something of a let down!
I subsequently lodged a complaint with the ASA and today they have informed me my complaint was justified and this was going to lead into a full investigation. They consider my initial email invitation from FWR was possibly misleading... Update 20th Feb [2015] My complaint was upheld by the ASA and gets a mention on their web site under "Rulings" published 18th
Ancestry offers a very wide array of family history records of which military is only one category.
Forces War Records: Owned by Clever Digit Media Ltd and bills itself as "the leading UK military genealogy specialist website".
Fold3, which is primarily aimed at the United States market.... More sets of records are appearing in both and it is beginning to reach the point where Fold3 will overtake Ancestry in my preferences. The British records at present include...
This will probably be the last issue of the Family Origins newsletter (I hear a lot of you saying 'I thought you stopped writing it a long time ago.'). As many of you know, we (FormalSoft) have been working on a new genealogy program called RootsMagic which we released in February 2002. Many of you have been using Family Origins since we first licensed it to Parsons Technology over 12 years ago. You have gone through all the company changes with us (Parsons, Intuit, Broderbund, The Learning Co., Mattel, Genealogy.com)...As of January 2003, Genealogy.com has discontinued our Family Origins program...
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