 Logo used since 2007 | |
| Company type | Subsidiary |
|---|---|
| Industry | Book packaging Television studio |
| Predecessor | 17th Street Productions |
| Founded | 1997; 29 years ago (1997) |
| Headquarters | , U.S. |
Key people | Leslie Morgenstein (CEO) |
| Parent | Alloy Digital (2000–2012) Warner Bros. Television Studios (2012–present) |
| Website | alloyentertainment |
Alloy Entertainment, LLC (formerlyDaniel Weiss Associates and17th Street Productions) is abook packaging and television production unit ofWarner Bros. Television Studios. It produces books, television series, and feature films.
Alloy Entertainment produces approximately thirty new books a year, which are published globally in more than forty languages. More than eighty of Alloy Entertainment's books have reachedThe New York Times Best Seller list, including most recentlyEverything, Everything andThe Sun is Also a Star byNicola Yoon,The Thousandth Floor byKatharine McGee,Max by Jennifer Li Shotz and99 Days by Katie Cotugno. Past bestselling franchisesThe Sisterhood of the Traveling Pants,Gossip Girl,The Vampire Diaries,Pretty Little Liars,The Lying Game,The 100,The Clique,The Luxe, andThe A-List have sold tens of millions of copies worldwide. Among the television series produced by the company arePrivileged,The Vampire Diaries,Gossip Girl,Pretty Little Liars,The Originals,Legacies andThe 100.
Additionally, the company produces or co-produces severaltelevision shows andfilms which are novel adaptations.[1]
Daniel Weiss Associates was founded in January 1987 as a book packaging company. In 1997, the division17th Street Productions was created to specialize inyoung adult fiction.[2]
In January 2000, 17th Street Productions was sold to Alloy, Inc. (laterAlloy Digital), and was renamedAlloy Entertainment. Led byLeslie Morgenstein, the division became a frequent partner with publishers and studios to produce film and television adaptations of young adult books.[3]
On June 11, 2012, Alloy Digital's majority ownerZelnickMedia divested Alloy Entertainment and sold it toWarner Bros. Television, which Time Warner owned until AT&T's acquisition in 2018, after which it becameWarnerMedia.[4][5]
| Title | Novels | Films | TV series | Web series | Release dates |
|---|---|---|---|---|---|
| The Vampire Diaries Universe | 24 | N/a | 3 | 2 | 1991–2022 |
| The Sisterhood of the Traveling Pants | 6 | 2 | N/a | N/a | 2001–2011 |
| Gossip Girl /The It Girl | 29 | N/a | 2 | 1 | 2002–2023 |
| Pretty Little Liars | 20 | N/a | 4 | 1 | 2006–2024 |
| Title | Year | Director | Network | Note |
|---|---|---|---|---|
| Frenemies | 2012 | Daisy von Scherler Mayer | Disney Channel | With Coin Flip Productions |
| Title | Year | Website |
|---|---|---|
| Gossip Girl: Chasing Dorota | 2009 | The CW |
| Haute & Bothered | 2009–2010 | YouTube |
| Private | 2009 | Teen |
| Private: The Casting Call | 2009 | |
| The Vampire Diaries: A Darker Truth | 2009 | The CW |
| First Day | 2010 | YouTube |
| Hollywood is Like High School with Money | ||
| Talent | 2011–2012 | |
| Talent: The Casting Call | 2011 | |
| First Day 2: First Dance | ||
| Wendy | Macy's | |
| Dating Rules from My Future Self | 2012 | YouTube |
| Pretty Dirty Secrets | ABC Family | |
| The Originals: The Awakening | 2014 | The CW |
| Life After First Failure | 2017 | CW Seed |
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