 | |
| President | Dan Peres |
|---|---|
| Editor (India) | Unais Muhammad |
| Categories | Advertising andMarketing |
| Publisher | KC Crain |
| Founded | January 11, 1930; 95 years ago (1930-01-11) |
| Company | Crain Communications, Inc. |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | adage |
| ISSN | 0001-8899 |
Ad Age (known asAdvertising Age until 2017) is a global media brand that publishes news, analysis, and data onmarketing and media. Its namesake magazine was started as abroadsheet newspaper in Chicago in 1930.[1][2]Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly[1] print magazine.
Ad Age is based in New York City. Its parent company, theDetroit-basedCrain Communications,[3] is a privately held publishing company with more than 30 magazines, includingAutoweek,Crain's New York Business,Crain's Chicago Business,Crain's Detroit Business, andAutomotive News.
Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor wasSid Bernstein.[4]
The site AdCritic.com was acquired by The Ad Age Group in March 2002.[5]
In 2004,Advertising Age acquiredAmerican Demographics magazine.[6] In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list.[7]
An industry trade magazine,BtoB, was folded intoAdvertising Age in January 2014.[8]
In 2017, the magazine shortened its name toAd Age.[9]
Ad Age, whichThe New York Times in 2014 called "the largest publication in the ad trade field"[1] published in 1999 a list of the top 100 players inadvertising history. Among these wereAlvin Achenbaum,Bill Backer, Marion Harper Jr.,Mary Wells Lawrence,ACNielsen,David Ogilvy, andJ. Walter Thompson.[10]
In 1980,Henderson Advertising, founded in 1946 byJames M. Henderson inGreenville, South Carolina, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".[11]
Since 2016, Ad Age has been running an annual award calledCreativity 50 honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries,[12][13] in addition to top creative campaigns and the most innovative advertising.[14][15] Past winners have also included entertainers such asBeyonce,David Bowie,Sia,Dwayne Johnson,James Corden,[12][16]Donald Glover,Stephen Colbert and authorKelly Oxford.[13][14]
In June 1968, the magazine's editorial board generated controversy and significant discussion aboutgun control in the United States after it ran an editorial with the headline "Guns Must Go". The editorial was written in response to theassassination of Robert F. Kennedy. Immense reaction generated after its publication, including fierce backlash. The magazine's managing editor,Jarlath J. Graham, soon remarked that "all hell broke loose" after the publication of the editorial.[17]
Thirty years after the editorial's publication headline, the periodical's founder's eldest son reflected, "nothing Ad Age has done before or since has provoked a bigger response."[18] He noted that the magazine had received many "cancel my subscription" messages in response to the editorial, describing it as, "the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."[19]
