 | |
| Company type | Private |
|---|---|
| Nasdaq: ADGF | |
| Industry | Sports equipment |
| Founded | 1991; 34 years ago (1991) |
| Founder | Barney Adams |
| Defunct | 2012 (2012) |
| Fate | Acquired byTaylorMade in 2012, becoming a brand of theAdidas Group[1][2] |
| Headquarters | Plano, Texas (Closed) ,U.S. |
Area served | Worldwide |
| Products | Golf clubs |
| Website | www |
 | |
| Product type | Golf clubs |
|---|---|
| Owner | TaylorMade |
| Produced by | TaylorMade |
| Introduced | 2012 |
| Markets | Sports equipment |
| Previous owners | Adidas, Private |
Adams Golf, Inc. is an Americansports equipment manufacturing company based inPlano, Texas, focused on thegolf equipment market. The company produced golf equipment (more specificallyclubs). In 2012 it was acquired byTaylorMade (owned byAdidas), becoming one of itsbrands.[1]
In 1983,Barney Adams joinedDave Pelz Golf inAbilene, Texas. When Pelz's Preceptor Golf wentbankrupt in 1988, Adams bought the assets and started Adams Golf. He moved the company toDallas in 1991.
Adams Golf initially specialized in custom fitted golf clubs, initially becoming associated withHank Haney setting up a club fitting and repair shop at the Hank Haney Golf Ranch.
Adams "Tight Lies"fairwaywood became a commercial success as the result of television infomercial, with sportscasterJack Whittaker as the host and narrator; Haney, thenTiger Woods' coach;Bill Rogers, The Open Champsionship winner and PGA Player of the Year in 1981; and LPGA Hall of FamerCarol Mann, as spokespersons.
In 1998, Adams Golf went public onWall Street, with aninitial public offering underwritten byLehman Brothers. Barney Adams was selected as Manufacturing Entrepreneur of the Year byErnst & Young in 1999.[3] Although semi-retired since 2000, Barney Adams retains the titleChairman of the Board until 2012.[4]
In 2012, Adams Golf was acquired byTaylorMade Golf (which was owned byAdidas by then) forUSD 10.80 per share in cash (roughly 70 million). As a result, Adams was added to the corporation set of golf brands, such as Adidas Golf and TaylorMade–adidas Golf. TaylorMade assured that Adams' headquarters in Plano, Texas, would remain.[2] Nevertheless, by 2016 the Adams brand had lost market position, with some media considering it "an afterthought" at TaylorMade.[5]
In 2020, after a 5-year hiatus from releasing new models, Adams released their Tight Lies series, a one-off line of fairway woods and hybrids.[6]
In 2023, Adams Golf released a fully redesigned golf line. Including a full range of newly designed clubs and gear along with a full rebrand of logos, colors and marketing.
Adams Golf has maintained endorsement deals with manyprofessional golfers playing on the leadingtours, includingBernhard Langer,Brittany Lincicome,Yani Tseng andTom Watson.
| Subsidiaries |
|  | |||||
|---|---|---|---|---|---|---|---|
| Brands | |||||||
| Products |
| ||||||
| People | |||||||
| Related topics | |||||||
