 | |
| AdMob | |
| Company type | Subsidiary ofGoogle |
| Industry | Mobile advertising |
| Founded | April 10, 2006; 19 years ago (2006-04-10) |
| Founder | Omar Hamoui |
| Headquarters | Mountain View, California, U.S. |
| Parent | |
| Website | admob |
AdMob Google Inc.,[1]doing business asGoogle AdMob or simplyAdMob, is amobile advertising subsidiary of Google, originally founded by theSyrian entrepreneur Omar Hamoui.[2] The name AdMob is aportmanteau for "advertising onmobile". It was incorporated on April 10, 2006[3][1] while Hamoui was in business school atWharton School.[4] The company is based inMountain View, California. In November 2009, it was acquired byGoogle[5] for $750 million.[6] The acquisition was completed on May 27, 2010.[7][8]Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google.[9] Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements iniPhone applications. AdMob offers advertising options for many mobile platforms, includingAndroid,iOS,webOS,Flash Lite,Windows Phone and all standard mobileweb browsers.[10]
On May 16, 2013, Google announced a rebuild of the AdMob[11] platform at their 2013I/O using technology from their other platforms likeAdSense with the goal of helping app developers to build their business.[12]
In 2009, AdMob was listed among The Top Ten mobiThinkers 2009.[13]
In 2010, AdMob received a Mobile Premier Award.[14]
The large acquisition price paid for AdMob, in fast appreciating Google stock, comparatively soon after incorporation (4 years), resulted in a generous distribution of the sales proceeds to its early hires. Many have since become prolific investors in technology startups, and are known in London as the AdMob Mafia,[15] a reference to the well knownPayPal Mafia. In particular Chung Man Tam, Russell Buckley, Jules Maltz and Charles Yim have become very involved in investing and advising startups, with Russell Buckley taking a role advising the British Government[16] on venture investment in the UK's technology ecosystem. AdMob VP of Engineering Kevin Scott went on to become CTO of Microsoft while Sr. Dir of Engineering Mark Schaaf became CTO of Instacart. CFO Cheryl Dalrymple moved on to become CFO of Confluent. GM Japan, John Lagerling became Senior Director of Mobile partnerships at Google Android. Former AdMob team members, Jim Payne and Nafis Jamal, went on to found MoPub, which was acquired by Twitter on September 9, 2013.[17]
