In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer, and distributor of products, while performing production processes via contract manufacturers.[5] Currently, in addition to its core IT products business, Acer also has a new business entity that focuses on the integration of cloud services and platforms, and the development of smartphones and wearable devices with value-addedIoT applications.[6]
Acer was founded as Multitech in 1976 byStan Shih (Chinese:施振榮), his wife Carolyn Yeh, and five others inHsinchu City,Taiwan. The company began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies. It produced theMicro-Professor MPF-I training kit, then two Apple II clones–theMicroprofessor II andIII–before joining the emerging IBM PC compatible market and becoming a significant PC manufacturer. The company was renamed Acer in 1987.
In 1998, Acer reorganized into five groups: Acer International Service Group, Acer Sertek Service Group, Acer Semiconductor Group, Acer Information Products Group, and Acer Peripherals Group. To dispel complaints from clients that Acer competed with its own products and to alleviate the competitive nature of the branded sales versus contract manufacturing businesses, the company spun off the contract business in 2000, renaming it Wistron Corporation. The restructuring resulted in two primary units: brand name sales and contract manufacturing. In 2001, the company sold its manufacturing unitsBenQ andWistron in order to focus resources on design and sales.
Acer increased worldwide sales while simultaneously reducing its labor force by identifying and using marketing strategies that best utilized their existing distribution channels. In January 2005Gianfranco Lanci [zh] became the president.[7] By 2005, Acer employed a scant 7,800 people worldwide. Revenues rose from US$4.9 billion in 2003[8] to US$11.31 billion in 2006.[9]
In the mid-2000s, consumer notebooks were almost the sole growth drivers for the PC industry, and Acer's exceptionally low overheads and dedication to the channel made it one of the main beneficiaries of this trend.[10] Acer grew quickly in Europe in part by embracing the use of more traditional distribution channels targeting retail consumers when some rivals were pursuing online sales and business customers. In 2007, Acer boughtGateway in the United States and Packard Bell in Europe, and became the third-largest provider of computers and the second largest for notebooks, achieving significant improvement in profitability. Acer has strived to become the world's largest PC vendor in the belief that the goal can help it achieve economy of scale and garner higher margin.[11] However, such a reliance on the high-volume, low-value PC market made Acer exposed when buying habits changed.
In September 2018, Acer spun-off its smart gadget unit GadgeTek Inc., which produces Leap Beads, smartprayer beads that track mantras and footsteps.[12][13]
In 2019, Acer announced theesports social platform PLANET9,[14] which aims to provide game analytics, community-organized competitions, and social experiences.[15]
In November 2013, chairman and CEO J.T. Wang and president Jim Wong both resigned due to the company's poor financial performance.[16][17] Wang had been reportedly due to leave Acer at the end of the year and was supposed to have been succeeded by Wong.[18] Acer co-founderStan Shih took over as board chairman and interim president while the company searched for a new president.[17] On December 23, 2013, Acer namedJason Chen, then the vice president of worldwide sales and marketing atTaiwan Semiconductor Manufacturing,[19] as its new president and CEO, effective January 1, 2014.[20][19]
On 27 August 2007, Acer announced plans to acquire its US-based rivalGateway, Inc. for US$710 million. Acer's former chairman, J.T. Wang, stated that the acquisition completed Acer's "global footprint, by strengthening [its] United States presence".[27] Included in this acquisition was theeMachines brand.
In January 2008, Acer announced that it had acquired a controlling interest of 75% ofPackard Bell.[28]
In March 2008, Acer acquired Taiwanese electronics manufacturing companyE-TEN.
In 2009, Acer acquired 29.9% of Italian computer system manufacturerOlidata.
In August 2010, Acer andFounder Technology signed a memorandum of mutual understanding to strengthen their long-term PC business cooperation.
In July 2011, Acer bought iGware Inc. (formally BroadOn)[29] for US$320 million. The aim is to create Acer Cloud to enter cloud computing market.[30] iGware had developed cloud software and infrastructure tools for devices. It had also notably partnered withNintendo on several projects.[31]
In September 2015, Acer acquired GPS cycling computer brand Xplova.[32]
In September 2015, Acer invested in robotics start-up companyJibo.[33]
In March 2016, Acer made an equity investment in grandPad, a provider of technology solutions specifically designed for senior citizens.[34]
In June 2016, Acer's board of directors approved the establishment of a joint venture withStarbreeze AB to design, manufacture, promote, market and sell StarVR Virtual Reality Head-Mounted Displays.[35]
In 2016, Acer acquired wireless pet camera maker Pawbo.[36]
In 2017, Acer became the largest corporate shareholder ofAOPEN Inc.[37]
In October 2017, Acer purchased a 66.7% majority stake in StarVR from Starbreeze.[38]
In 2019, Acer andUbisoft teamed up for the Rainbow Six Pro League and other majoresports events with thePredator brand as the PC and monitor sponsor.[39]
Acer Computer Australia (ACA) was established in 1990, and is currently Australia's third-largest personal computer vendor, behind Hewlett-Packard Australia andDellAustralia andNew Zealand. ACA has Australia's highest overall market share in notebook PC and tablet PC sales. The company is also Australia's leading PC vendor in the government and education markets. As of 2006,[update] it has over 480 employees.
The company repairs, assembles and manufacturers laptops and desktops in Sydney.[41][42]
Acer's EMEA headquarters are located inLugano,Switzerland. From the late 1990s to mid-2000s, Acer had computer factories in Europe. The business area was the wholeEMEA. In theNetherlands under the name of Acer IMS bv, there were two factories: Acer laptop factory inDen Bosch and Acer andIBM desktop factory inTilburg.[43][44] Acer also had facilities inGermany under the name of IMS inAhrensburg andHamburg. Acer computers are also assembled inMingachevir,Azerbaijan.
Acer's subsidiary in India isAcer India (Pvt) Limited, and was incorporated as a wholly-owned subsidiary of Acer Computer International, Ltd. in 1999. It is a notable vendor in key segments such as education, desktop computers, and low profile notebooks for education. The head office is inBengaluru, Karnataka. India rose to become Acer's second-largest worldwide market in 2023. In an effort to diversify from the computer hardware market, a new firm called AcerPure was established to sell home appliances in India.[45]
PT Acer Indonesia is a wholly-owned subsidiary of Acer and distributes its products through their main distributor PT Dragon Computer & Communication. Acer is currently the second-largest computer vendor in Indonesia. In the first quarter of 2016, Acer recorded >81% market share in Windows tablet in Indonesia.
Acer America Corporation, headquartered inSan Jose, California, is a member of the Acer Group. Acer's R&D, engineering, manufacturing, and marketing operations in the United States and Canada are handled by Acer America. The U.S. headquarters was opened with a staff of three in 1985, as Multitech Electronics USA, inMountain View, California. In 1986, the U.S. headquarters were moved to San Jose, California.
In 2005, Acer published its first environmental report, for which the company used theGlobal Reporting Initiative (GRI) guidelines. All of Acer's tier-one suppliers have acquiredISO 14001 certification.[46]
In November 2012, Acer was ranked 4th place out of 15 inGreenpeace's re-launched Guide to Greener Electronics, with a score of 5.1 points out of 10. The Guide ranks electronics makers according to their policies and practices to reduce their impact on the climate, produce greener products, and make their operations more sustainable.[47]
Greenpeace criticized the company for not setting out targets to reducegreenhouse gas (GHG) emissions as intended in 2010 and for not providing external verification for the GHG emissions it reports for its operations and business travel. It also scored badly on the products criteria receiving no points on product lifecycle while Greenpeace noted that a higher percentage of its products need to meet or exceedEnergy Star standards in order for it to score more points.[47]
It received some praise for launching new products which are free fromPolyvinyl chloride plastic (PVC) andbrominated flame retardants (BFRs) and the company informed Greenpeace that the majority of its products will be PVC/BFR free in the near future. Acer also scored well on chemical management for lobbying for restrictions on organo-halogens and was commended for reporting on GHG emissions from its first-tier suppliers and investigating its second tier.[47]
In its 2012 report on progress relating toconflict minerals, theEnough Project rated Acer the seventh highest of 24 consumer electronics companies.[48]
Acer has been listed on theDJSI's Emerging Markets Index since 2014 and onMSCI's Global Sustainability Indexes in 2015–2016.[49]
Acer sponsored the Ferrari Formula 1 team from 2003 up to 2012 (Official Supplier since 2006) and its Top Sponsor of FC Internazionale – Milano (Inter Milan) Football Club. From 2007 to 2009 Acer has been Official Supplier ofFC Barcelona.[51] On 19 March 2007, Acer announced it would sponsor the Factory Fiat Yamaha Team for the 2007MotoGP World Championship season. Since 2009, Packard Bell (part of Acer Group) has been the sponsor of the Yamaha Factory Racing Team.[52]
Acer was the worldwide TOP Partners for both the Vancouver 2010 Olympic Winter Games and Singapore Youth Olympic Games. Acer was TOP Partner of the London2012 Summer Olympics.[53]
On 18 June 2019, Acer Predator sponsoredUbisoftTom Clancy's Rainbow Six Siege Pro League Season X, becoming the official PC Monitor of Rainbow Six Pro League and Majors.[54]
During the2022 Russian invasion of Ukraine, Acer refused to join the international community and withdraw from the Russian market. Research fromYale University from March 28, 2022, identifying how companies were reacting to Russia's aggression identified Acer in the worst category "Digging in" meaning Defying Demands for Exit: companies defying demands for exit/reduction of activities.[55] Acer subsequently reversed its decision and suspended business in Russia.[56] Despite stating that it would suspend business in Russia, aReuters investigation of customs data found that Acer supplied at least $70.4 million worth of computer hardware to Russia between April 8, 2022 and March 31, 2023, and it was supplied to Russia both through Acer's wholly-ownedSwiss registered subsidiary. Since the shipments occurred outside Taiwan, they did not violate Taiwanese sanctions against Russia.[57]
^ISO 14001 was released in 1996 with the intent that companies manage all of the activities, products, and services that can significantly impact the environment
