 | |
| Company type | Private |
|---|---|
| Industry | Public opinion research Strategic communications advice Human resources and organizational research Market research Generational research Public affairs Charitable giving and philanthropy Non-profits and associations |
| Founded | July 2010 |
| Founder | David Coletto |
| Headquarters | , |
Key people | David Coletto (CEO) Ihor Korbabicz (president) |
| Website | www |
Abacus Data is a Canadianpolling andmarket research firm based inOttawa,Ontario
It was founded in August 2010,[1] soon after its founder and chairman David Coletto graduated from theUniversity of Calgary with a PhD inpolitical science.[2]
The company's surveys and political opinion polls are sometimes cited in Canadian news media, includingThe Globe and Mail, theNational Post, theToronto Star, andSun Media newspapers.[3][4]
In 2013, Bruce Anderson joined Abacus Data as chairman. He stepped down at the end of 2022, and David Coletto took over as chairman.[5][6]
During theCOVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research aboutvaccine hesitancy and to promote acceptance ofCOVID-19 vaccines.[7][8]
An Abacus Data Internet survey of 1,000 respondents…
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