ATV is atelevision station inMelbourne,Australia, part ofNetwork 10 – one of the three major Australian free-to-air commercial television networks. The station is owned byParamount Networks UK & Australia.

In April 1963, the licence to operate Melbourne's third commercial television station was awarded to Austarama Television, owned by transport magnateReginald Ansett.^[2] The new channel, ATV-0 (pronounced as the letterO, never the numberzero), began transmission on 1 August 1964 from a large modern studio complex, with state-of-the-art videotaping, and located in the then-outer eastern suburb ofNunawading,^[3]in the locality now known asForest Hill, but referred to at the time asBurwood East.

The new station opened with a preview program hosted by Barry McQueen andNancy Cato followed by a variety program,This Is It!. Reception difficulties (existing sets had to be retuned by a repairman) in parts of the city resulted in the station's virtually permanent third position in theMelbourne television ratings.^{[citation needed]}

In 1964, under Reg Ansett, ATV-0 opened their studios in Nunawading, which was at the time the first purpose-built commercial television station in Melbourne.^[4] It was also the studio where the first ever colour broadcast in Australia would be filmed, leading to its consideration for heritage status in 2018.^[4]

ATV-0 had been experimenting with colour transmissions from 1967, when the station was the first to mount a colouroutside broadcast in Australia, from thePakenham races.^[5] Many other colour test transmissions occurred subsequently. Full-timecolour transmission was introduced to ATV-0 in March 1975 in line with other stations around the country.

Rupert Murdoch gained a controlling interest inSydney television stationTEN-10 in 1979 and had bought a controlling stake in transport companyAnsett, owner of Austarama Television (licensee of ATV-0). That triggered a government inquiry into media ownership, the main concern being Murdoch having a controlling interest in television stations in Australia's two largest cities, ignoring the fact that theKerry Packer-ownedAustralian Consolidated Press had controlled theNine Network channels in Melbourne and Sydney for many years.

Due to problems in reception and falling ratings, and the desire to move TV stations out of the VHF band so as to enableFM radio in Australia, the station moved frequency and call-sign from ATV-0 to ATV-10, after getting the agreement of neighbouringGippsland station GLV-10 to change its frequency to becomeGLV-8.

On 20 January 1980, the revamped ATV-10 was launched with a jingle campaign ("You're on Top With Ten"),Graham Kennedy's introductory presentation and10's Summer Sunday, a 3-hour live outside broadcast from Torquay Beach. Later in the evening,You're On Top With Ten with Kennedy provided a preview of upcoming shows on the new channel, followed by the movie-length pilot for new drama seriesArcade.^[6]

On 11 February 1980,Eyewitness News was relaunched withDavid Johnston andJana Wendt as chief newsreaders. By May,Eyewitness News went back to its former one-hour duration, claiming that it was "First in Melbourne"^{[citation needed]} due to its many innovations and historic moments and the fact that in the 1970s ATV was the first of the now "Network Ten" stations to adopt theEyewitness News brand^{[citation needed]} and the one-hour newscast^{[citation needed]}(with the first 1-hour newscast debuting in November 1975). Wendt left the channel in 1981 with Charles Slade replacing her and was later replaced byJo Pearson, who served till 1988, joined byMal Walden in 1987 and by the next year byTracey Curro.

By the end of 1981, Murdoch had finally received approval for control of ATV-10.

The 1986 transfer ofNeighbours to the Ten Network (from theSeven Network) proved to be a success. Aside from its use of suburban locations in Melbourne itself, ATV-10's Nunawading studios were used to produce the program.

On 7 September 1992, ATV-10 relocated from the station's famous Nunawading studios to the Como Centre in inner suburbanSouth Yarra. The Nunawading complex is now operated by Fremantle Media, while the Como Centre studios in South Yarra are used forThe Project as well as news, current affairs, entertainment and sport programs.

In 2004, Network 10 finished second nationally, and in ATV-10's Melbourne region, only behind the dominantNine Network.^[7]

On 10 December 2013, at 9:00:01am ATV-10 became one of the last stations in Australia to switch off its analog TV signal being the last Network 10 station and 4th last in the whole country of Australia to convert to digital-only transmission, the switch was flicked by Bob Rosenthal a retired ATV-10 engineer who 33 years earlier was there to switch ATV-0 over to ATV-10. Months after the switch the channel, together with the network, marked its golden jubilee anniversary.

Local mid-morning programming from 1967 includedMorning Magazine,Roundabout,The Roy Hampson Show,In Melbourne Today,Everyday (1979–1980) andGood Morning Melbourne (1981–1988) - the latter replaced by the Sydney-basedTil Ten (1989–1991). In 1992, ATV-10 producedThe Morning Show for the Network Ten, hosted byBert Newton. The program was re-titledGood Morning Australia in 1993.GMA stayed on air until December 2005 and the following month was replaced by9am with David & Kim hosted byKim Watkins andDavid Reyne. The show had four years on air and in 2010 was replaced byThe Circle hosted byGorgi Coghlan,Yumi Stynes,Chrissie Swan andDenise Drysdale.

In 2012, after 40 years of producing morning television, the Ten Network made the decision to stop production onThe Circle in favour of providing extra funds for its low-ratingBreakfast program produced out ofSydney, and hosted byPaul Henry which was itself axed at the end of the year. In November 2013 the Network launched breakfast showWake Up which was broadcast live from both Sydney and Melbourne and hosted byNatarsha Belling andJames Mathison with News Updates presented byNuala Hafner live from a glass studio at Melbourne'sFederation Square. The show was later axed in May 2014 due to cost-cutting measures.

Locally produced programs by or with ATV-10 Melbourne.

• 10 News First: Melbourne (1964–present)
• Formula One Australian Grand Prix coverage (2003–present)
• The Project (2009–present)
• The Sunday Project (2017–present, shared with Sydney studios)
• Have You Been Paying Attention? (2013–present)
• The Cheap Seats (2021–present)

2020s

• 10 News First: Breakfast (Thursdays and Fridays only, 2022)^[8]

2010s

• Kinne Tonight (2019–2020)
• MotoGP coverage (2015–2018)
• Rugby coverage (2017–2019)
• Women's Big Bash League coverage (2015–2017)
• Big Bash League coverage (2013–2017)
• The Thursday Night Sport Show (2014)
• 50 Years Young (2014)
• Glasgow Commonwealth Games Live Coverage (2014)
• Sochi Winter Olympics Live Coverage (2014)
• This Week Live (2013)
• Meet the Press (2012) Production moved to Sydney
• The Bolt Report (2011–2015)
• The Circle (2010–2012)

2000s

• The Game Plan (AFL) (2011–2012) (viaOne) (2009–2011)
• One Week at a Time (viaOne) (2009–2011)
• ANZ Championship Netball coverage (2008–2012, 2015–2016)
• 9am with David and Kim (2006–2009)
• Before the Game (2003–2013)
• AFL (2002–2011)
• 10 News First: Adelaide (2000–2011, 2020–2023)

1990s

• The Panel (1998–2004)
• Hinch (1992–1993)
• Good Morning Australia asGMA with Bert Newton (1992–2005)

1980s

• Family Double Dare (1989)
• Double Dare (1989–1992)
• Ten Morning News (1986–1991) (1994–2000) Production moved toTEN Sydney
• The Comedy Company (1988–1990)
• The Early Bird Show (1985–1989)
• The Henderson Kids (1985–1987)
• Holiday Island (1981)

1970s

• Good Morning Melbourne (1979–1988)
• Prisoner (1979–1986)
• Melbourne Cup coverage (1978–2001, 2019–2023)
• The Early Bird Show (1977–1980, 1985–1989)
• The Box (1974–1977)
• The Price Is Right (1973–1974, 1989)
• Matlock Police (1971–1975)
• Young Talent Time (1971–1988)

1960s

• Fredd Bear's Breakfast-A-Go-Go (1969–1971)
• Magic Circle Club (1964–1967)
• The Children's Show (1964)
• The Go!! Show
• The Ray Taylor Show
• This Is It
• Romper Room
• Katrina
• Noel and Mary
• Aweful Movie with Deadly Earnest (1967–1972)

• 2010 Commonwealth Games (2010)Docklands Studios Melbourne
• Mr & Mrs Murder (2013)Location
• Bikie Wars: Brothers in Arms (2012)Location
• Everybody Dance Now (TV series) (2012)Docklands Studios Melbourne
• Talkin' 'Bout Your Generation (2009–2012)Docklands Studios Melbourne
• Rush (2008–2011)Location
• Are You Smarter Than a 5th Grader? (2007–2009)Docklands Studios Melbourne
• The Wedge (2006–2007)Location
• Thank God You're Here (2006–2008)ATV-10 Studios/Global Television Studios
• The Secret Life Of Us (2001–2005)St Kilda
• Rove (2000–2009)ATV-10 Studios/Global Television Studios
• Totally Full Frontal moved fromHSV-7 (1998–1999)ATV-10 Studios/Location
• A Country Practice moved fromATN-7 (1994)ATV-10 Studios/Location

10 News First is presented fromATV-10's Como Centre studios inSouth Yarra byJennifer Keyte with sports presenterStephen Quartermain (Monday - Thursday) and Caty Price (Friday) and weather presenter Jayde Cotic.

ATV-0's first news presenter was its news director, Brian Wright, before Barry McQueen took over regular news presenting duties.^[9] The station's initial news format on weeknights was a 45-minute bulletin starting at 6:15 pm, aimed at competing with the 30-minute bulletins offered by rival stationsGTV-9 andHSV-7. The news format was changed a number of times, with the eventual adoption of the network's one-hour format in the early 1970s, and its take on theEyewitness News format and brand in 1972, then presented byGeoff Raymond.

The flagship weeknight bulletin was formerly presented byDavid Johnston, who was replaced byMal Walden following his move toHSV-7 in 1996. Co-presenterJennifer Hansen, who with Walden formed one of the longest-serving news duos in Australian television history, was replaced byHelen Kapalos in 2006. Walden became sole anchor in December 2012 following the network's decision not to renew Kapalos' contract a month beforehand.

In February 2018,Brad McEwan announced his resignation fromNetwork Ten to pursue other career opportunities. He finished with the network on Friday 27 April 2018.

Previous fill-in presenters includedBrad McEwan andGeorge Donikian.

Regular weekend bulletins from Melbourne were axed in the early 1990s in favour of a national bulletin from Sydney. However, localised editions ofTen Weekend News were reintroduced on Saturdays during theAFL season and presented byGeorge Donikian, followed by a localised edition ofSports Tonight for Victoria. Permanent weekend bulletins were reintroduced in January 2011 (alongside a short-lived 6:30 pm bulletin on weeknights) but discontinued ten months later.

From September 2020 to February 2023, ATV-10 also oversaw studio production of the Adelaide edition of10 News First. Both bulletins are presented by Jennifer Keyte, combining local opt-outs for news, sport and weather with some shared content from the two states.^[10]

Fill-in presenters

Reporters

News

Sports

Weather

• Television broadcasting in Australia

• Television stations in Victoria (state)
• Network 10
• Television stations in Melbourne
• Television channels and stations established in 1964

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