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| Channels | |
| Branding | 10 |
| Programming | |
| Language | English |
| Affiliations | 10 (O&O) |
| Ownership | |
| Owner |
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| History | |
First air date | 24 October 1959; 66 years ago (1959-10-24) |
Former channel numbers | Analog: 7 (1959–1987) Analog: 10 (1987–2013) |
| Seven (1959–1987) | |
Call sign meaning | TheADvertiserSouth Australia |
| Technical information | |
Licensing authority | Australian Communications and Media Authority |
| ERP | 200kW (analog) 50 kW (digital) |
| HAAT | 487 m (analog) 485 m (digital)[1] |
| Transmitter coordinates | 34°58′52″S138°42′29″E / 34.98111°S 138.70806°E /-34.98111; 138.70806 |
| Links | |
| Website | 10.com.au |
ADS is an Australiantelevision station based inAdelaide,South Australia. It is owned and operated byParamount Networks UK & Australia through their Australian holdingsNetwork 10.
ADS-10 began asADS-7 on 24 October 1959, originally owned byThe Advertiser newspaper, which was at the time controlled byThe Herald and Weekly Times ofMelbourne, founder of television stationHSV-7. Therefore, ADS was originally associated with the channel 7 stations in the eastern states, forming the Australian Television Network, predecessor to today'sSeven Network.[2] ADS used the national Seven Network logos and presentation in the 1970s and 1980s, and, along with HSV-7, usedFrank Gari's Hello News campaign.
Due to changes in cross media ownership laws, in the late 1980s ADS-7 was bought by media entrepreneur Kerry Stokes, who also ownedCTC-7 in Canberra. In 1987, Stokes, with new regulations of theBroadcasting (Ownership and Control) Act,[3] planned to buy the Seven Network fromJohn Fairfax & Sons, which would have seen ADS-7 Adelaide andCTC-7 Canberra, along with a soon-to-be new station in Perth for which license was granted to a group participated by Stokes, and aligned with ATN-7 Sydney & HSV-7 Melbourne. Stokes offered $100 million more than rivalChristopher Skase for Seven, but was ultimately unsuccessful. Unable to build a metropolitan Seven television network, on 7 August 1987, Stokes sold ADS, CTC and his licence for what will becomeNEW-10 Perth to Northern Star Holdings, the then owners of Network 10.[4]
This new ownership structure led to the unusual situation that two stations in Adelaide were owned by groups associated with stations in other capital cities bearing the opposite channel numbers.[5] To better align the Adelaide stations with its new sister stations and networks,ADS-7 and Adelaide's original Network Ten stationSAS-10 (owned bySeven Network affiliateTVW-7Perth starting in the 1970s, and that will be acquired the next year by Seven Network owner at the time, Skase'sQintex) agreed to switch affiliations and channel positions, ADS moving to channel 10 and thus becoming the oldest station of Network 10, the younger SAS moving to channel 7.[6] The switch was effective on 27 December 1987. The night before the swap,Seven National News reporter Alan Murrell reported about the pending changes on ADS-7, hours before the switch to Channel 10:[7]
Less than one month later, ADS, now on channel 10, adopted the new "X" logo that will be used for the final expansion of the network in Perth and Canberra.[5]
In July 2007 ADS-10 moved from its original location at 125Strangways Terrace,North Adelaide to a new studio on the corner ofWakefield andHutt streets in thecity.
In February 2022, Network 10 relocated again to new state-of-the-art studios on Greenhill Road in Eastwood, bringing to an end 15 years of broadcasting in Hutt Street studios in Adelaide.
| LCN | Service | SD/HD |
|---|---|---|
| 1 | 10 HD | HD |
| 10 | 10 | SD |
| 11 | 10 Comedy | SD |
| 12 | 10 Drama | HD |
| 13 | Nickelodeon | SD |
| 15 | 10 HD | HD |
| 16 | You.tv | SD |
| 17 | Gecko TV | SD |
Following the station's official opening, the Opening Night Variety Show was hosted by Sydney TV identity Bobby Limb, his wife Dawn Lake and comedian Buster Fiddess. Produced by Fred Maxian and directed by Geoff Grant, the show introduced the station's lineup of hosts for news, children's and daytime shows: Marie Tomasetti, Ian Cochius, Blair Schwartz, Angela Stacey, Bob Moore, Peter Cellier, Ian Boyce and Mary McMahon.
The early schedule included a talent show,Stairway to the Stars, hosted by Marie Tomasetti, the first show to recognise new talent, giving competitors an opportunity to perform. It was very basic, black and white, live action television. A weekly variety Monday night spectacular,The Light Show, which could afford interstate talent such as the schoolboy group, the Bee Gees. Like all good TV variety shows of the era, a full studio orchestra and dancers backed leading artists such as Kamahl, Little Pattie, US TV star Michael Cole, and a long list of other overseas artists including Tommy Steele who toured Australia.
Equipped with a new three-camera outside broadcast van, imported from the German manufacturer Fernseh, the station covered live events such as theJohn Martin's Christmas Pageant, Glenelg Beach Concerts, special events such as the arrival of The Mickey Mouse Club talent team, The Beatles' visit to Adelaide, as well as major sporting events.The station was owned by Advertiser Newspapers and the local office of the Philips electronics group delivered a top technical fit-out at the North Adelaide studios and the Mount Lofty transmitter site (with the central of the three masts). Many of ADS-7's original staff came from Adelaide commercial radio station 5AD (also owned by The Advertiser) and the Adelaide theatre scene. Production experience was imported from Melbourne commercial television station GTV-9, Melbourne commercial radio station 3DB and the ABC's Melbourne television station, ABV-2
Under the leadership of general manager Keith McDonald and program manager Neville Thomson, the station built a national reputation for production values[citation needed] with strongArt Direction under Trevor Ling and Brian Thompson. Studio directors, John Adey, Lynton Taylor, Graeme Blair, Ted Craig and Steve Bowman, Tony Roberts and Ian Ridley turned out hours of live content each week including Sports panels, daytime game shows, cooking and lifestyle segment, religious program, and a "Funfair" hosted by Angela Stacy, Rick Patterson with Chris and Terry, lit up Adelaide afternoons.[citation needed] Chief engineer, Norm Sawyer, Financial director, Brian Sallis and head of staging John Blain, technical director John Harvey, film manager Bronte Hall, telecine manager Trevor Tipplow, musical director John Drake and news editor Don Riddell were supported by a technical team many drawn from local radio and theatre who learnt the skills of television on the job. Cora Dove handled the make-up department.The station was self-contained with film processing, technical maintenance, set construction and even a gardener.[citation needed]
A highlight for the station were visits from national television shows to record South Australian episodes such as Coles Quiz, The Mobil Limb Show and Bandstand.The station's national export program was Playroom, produced byHeather Gell, a pioneer in pre-school radio and television in Australia. The news division, led by Don Riddell, produced early documentaries on the building of the Berlin Wall, Kenya and the formation of the Malaysian states. Film of interstate and major overseas events such as the assassination of US President John F. Kennedy and the Moon landing all arrived by air and were rushed to North Adelaide for transmission. The station's news camera van could be spotted all over the state as cameramen Wally Herzfeld and Brian Taylor filmed everything from road accidents, political interviews, the arrival of VIPs at Adelaide Airport, local sport and the everyday events that made news.Donald Campbell's land speed record attempts on Lake Eyre, ship wrecks on the Coorong and the disappearance of the Beaumont children were syndicated globally.
In the studios or on outside broadcasts, Mal Boxer and Brian Thomas were the audio directors who assisted either in the studio sound mix of news assignments or out in the field with audio equipment to complete the final product so it was ready to go to air.
Popular television shows made during the ADS-7 era include children's showsCartoon Connection,SPECCO (SPace ECho COmpany) (with Pam Tamblyn & Steve Curtis),KO (Kids Only), and later, as ADS-10, the national pre-school programMulligrubs. Music programming from ADS includedMusic Express (1975–1986), hosted by Steve Curtis then Greg Clark andNightshift hosted by David Day. Popular variety shows includedOn The Sunnyside,The Penthouse Club and the weekday morning show,Lionel Williams' Woman's World.
The local current affairs showState Affair, hosted by Guy Blackmore, aired weeknights at 6:30 followingSeven National News and featured stories about South Australia and its people. From 1967 to 1984, the Easter Appeal telethon was held each year to raise money for the Adelaide Children's Hospital. ADS-7 also broadcast theSouth Australian National Football League (SANFL)Australian rules football matches for many years with a commentary team comprisingBruce McAvaney, and former SANFL playersPeter Marker,Robert Oatey and Ian Day.
The Strangways Terrace site contained two studios. Studio 1 was the largest and home to productions such as theChannel Seven Easter Appeal,Wheel of Fortune,It's Academic,SPECCO andKO while Studio 2 was host to smaller-scale entertainment programmes such asThe Super Fun Show [hosted by Steve Curtis and Pam Tamblyn,Music Express, and news and current affairs, includingSeven National News andState Affair. Permanent studio seating was provided in Studio One, with portable seating provided in Studio Two forThe Super Fun Show. Audio operators Mal Boxer and Brian Thomas were two of the longest-serving operators in the proud history ADS Adelaide television. On-camera host Steve Curtis also worked extensively behind the scenes as a control room director for some years.
The popular television game showWheel of Fortune originally commenced recording in studio 1 at ADS-10 in July 1981 with Ernie Sigley (laterJohn Burgess from 1984),Adriana Xenides and Steve Curtis (laterJohn Deeks from 1984) then after the changeover to SAS-7 in December 1987 moved to their studios where it remained until July 1996 when the show moved to ATN-7 Sydney.
ADS-10 produces a local news program at 5pm on weeknights.
10 News Adelaide is presented from the network's Sydney studios byKate Freebairn with sports presenter Max Bulford and weather presenter Tiffany Warne. Reporters, camera crews and editorial staff are based at ADS-10's Greenhill Road studios in Eastwood.
In September 2020, studio production of the Adelaide bulletin was transferred to Network 10's Melbourne headquarters, leading to redundancies among local presentation and production staff.[8]
News presenter[edit]
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