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| Type | 4D film presentation system |
|---|---|
| Inception | 2009 |
| Manufacturer | CJ 4DPlex, subsidiary ofCJ CGV |
| Website | https://www.cj4dx.com/  |
4DX is a4D film presentation system developed by CJ 4DPlex, a subsidiary of South Korean cinema chainCJ CGV. It allows films to be augmented with variouspractical effects, including motion-seats, wind, strobelights, simulated snow, and scents. First debuted in 2009, it presents films in both stereoscopic3D and monoscopic 2D formats.[1]
CJ has licensed the technology worldwide. As of September 2019[update], CJ 4DPlex operates 678 4DX theaters in 65 countries through partnerships with more than 80 theaters, includingWanda Cinemas,Cinépolis,Cineworld,Regal Cinemas,Cineplex Entertainment,Kinepolis,Event Cinemas,Village Cinemas, andNu Metro. The company recorded an annual growth rate of more than 50 percent from 2013 to 2018.[2]
The effects are:[3]
4DX technology was commercially debuted at the CGV Sangam theater inSeoul in 2009.[4] Following the success ofAvatar, the technology expanded to more theaters inSouth Korea.[5] In June 2011,Mexico-basedCinépolis invested $25 million[6] and contracted with the CJ Group to bring the 4DX technology to its 11 locations in the country, with the first opening in a theater inMexico City.[7] It was the technology's debut in the Americas and outside the Asia region, and it expanded throughout Mexico. In 2019, the company announced the 4DX Screen theater, with an expanded multi-sided screen in 2020.[8]
In Central America, 4DX is in countries like Guatemala through Cinepolis.[9] InCosta Rica, it debuted atCinépolis in 2014.[10]
In 2012,South America receivedCinépolis's first theater inSão Paulo,Brazil.[11] The 4DX theater inColombia opened at the El Limonar Shopping Center inCali in July 2013.[12][13]Cine Hoyts (now part of Cinépolis) opened the first 4DX theater inChile in 2013.[14]
AtCinemaCon in March 2014, CJ 4DPlex announced that it had contracted withAEG andRegal Cinemas to debut the US's first 4DX auditorium at Regal CinemasL.A. Live in downtownLos Angeles.[15] In 2018, CJ and Regal's new parent companyCineworld announced planned expansion of 4DX to at least 79 Regal locations.[16] As of 2020, approximately 32 locations are in the United States, primarily from various Regal locations, oneMarcus Theatres location inGurnee, twoCinépolis locations, andCGV's second U.S. site atThe Source OC inBuena Park.[17][18][19] In November 2023,B&B Theatres and CJ 4DPlex signed a deal to add their first 4DX location, in Texas.[20]
In Canada,Cineplex Entertainment debuted a 4DX auditorium at one of its Toronto locations on 4 November 2016.[21] It opened a second location in Calgary in August 2019.[22]
India has few 4DX screens. It was launched inKerala at theLulu International Shopping Mall inKochi on 20 December 2021 withSpider-Man: No Way Home. Talking to press after signing the agreement, Ajay Bijli, CMD at PVR said, "In a small time since the launch in Noida, 4DX format has outperformed by far all other formats."[citation needed]
In South Korea, since opening its first theater in partnership with Korona World Cinemas in April 2013, 4DX has increased. It operates them nationwide in partnership with large theater chains such as Aeon Cinemas and United Cinemas.[23]
In 2015, 4DX's European debut was inRomania.[24] In 2017, CJ 4DPLEX partnered with France's Pathé and Denmark's Nordisk Film Kino to open its first 4DX theater in Europe.[25] It quickened its expansion in Europe with partnerships with Austrian theater operator Hollywood Megaplex in February 2017 andCineworld in theUnited Kingdom andRepublic Of Ireland.[26]
CJ 4DPLEX started integrating 4DX within the Chinese market in cooperation with its parent company CJ CGV in 2006. In 2013, it signed contracts with UME, a local theater operator in China. In 2014, CJ 4DPLEX made partnerships with Woosang More, WoMai, Beijing Jinbo, and Golden Harvest. In December 2014, CJ 4DPLEX formed a partnership with Wanda Cinema, a Chinese theater operator.[27]
In 2015, 4DX debuted inAfrica when CJ 4DPLEX andNu Metro Cinemas entered a partnership to open 5 4DX theaters inSouth Africa.[28] It opened the first 4DX auditorium in December withStar Wars: The Force Awakens at the V&A Waterfront theater.[29]
At CinemaCon 2017, 4DX contracted with Australian theater operatorVillage Cinemas to open its first 4DX theater within one year.[30] It opened at the Century City theater in Melbourne, Victoria on 27 October 2017 with the release ofThor: Ragnarok.[31] It was the first time that the company entered Oceania and the Australian continent, and it made the technology available to six continents.[32][31]
In August 2019, 4DX reached 2.7 million moviegoers. The top three performing films for 4DX in August wereFast and Furious Presents: Hobbs & Shaw,The Lion King, andAladdin. The local filmsThe Bravest andOne Piece: Stampede performed well in China and Japan.
As of 6 August 2019[update], the top five highest grossing 4DX films are:
In 2018, the company attracted a cumulative 24 million viewers a year, recording $290 million in box office revenue.[citation needed] In July 2019, the company attracted 3.07 million viewers and $38 million in ticket sales globally.[33]
4DX has expanded tovirtual-reality, also known as 4DX VR, which utilizes a set of specific 4DX model seats consisting of VR headsets, similar to that of virtual reality amusement rides, and is described to be the "world's first VR theater".[41] First showcased at the AAE 2017 and later IAAPA Attractions Expo 2017, it plays exclusive virtual reality-produced films, short films, as well as games and movie trailers.[42][43] There are at least six versions of the 4DX VR technology brand: Disk for horizontal rotation, Ride which consists of four-to-eight seats on a 6-axis motion-platform, Racing for presentations focused on the racing genre, Sway and Twist in which seats enable twist and side movements, motion-chair which is a singular 4DX chair consisting of the VR headsets, and Sports for sports-focused presentations with specificbike,snowboard, andkayak designs.[42]
The Ultra 4DX[44] technology (formerly 4DX with ScreenX and 4DX Screen) combines the multi-screen projection, known asScreenX, and the motion-seats in a theater. It was first introduced in 2018 and made its debut inCinemaCon 2018.[45] Both technologies are owned by CJ 4DPLEX.
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