| 300 Entertainment | |
|---|---|
 | |
| Parent company | Warner Music Group |
| Founded | 2012 (2012) |
| Founder |
|
| Distributors | Atlantic Music Group Parlophone (UK) |
| Genre | Various |
| Country of origin | United States |
| Location | New York City, New York |
| Official website | 300ent |
Theory Entertainment LLC,[1]doing business as300 Entertainment, is an Americanrecord label founded byLyor Cohen,Kevin Liles,Todd Moscowitz, and Roger Gold.[2] The label's roster includes acts across multiple genres such as hip hop, rock, pop, electronic, alternative, and country. Current artists includeYoung Thug,Fetty Wap,Mary J. Blige, No Savage,Rejjie Snow,Cheat Codes,Tee Grizzley,Famous Dex,Shy Glizzy,Cobi,Meg Mac,Dae Dae,the Hunna,Bailey Bryan,OMB Peezy,Ice Prince,Snot andDes Rocs. It is based in New York City. The label also acts as distributor forYoung Thug's record labelYSL Records, whose roster includes rappers such as the lateLil Keed.
In 2021,Warner Music Group acquired 300 for $400 million.[3] In June 2022, 300 Entertainment was merged withElektra Music Group to create the umbrella label300 Elektra Entertainment (3EE), though both Elektra and 300 continued to maintain their separate identities as labels.[4][5]
Cohen resigned as chairman and chief executive officer ofWarner Music Group's recorded music operation to start 300 withTodd Moscowitz, ex-Warner Bros president,Kevin Liles, ex-EVP Warner Music, and Roger Gold, former SVP of the office of the chairman and CEO at Warner Music. Cohen, Liles, and Moscowitz had also worked together atDef Jam, which Cohen had run in the 1980s and 1990s.[6]
It was announced that singerEric Bellinger had been signed to 300 Entertainment.[7] In April 2014, Atlantic RecordsA&RDJ Drama stated that Atlanta rapperYoung Thug had been signed to 300 Entertainment,[8][9] In June 2014, it was revealed that Atlanta hip hop groupMigos were also signed to the label.[10] In early 2014, Lyor Cohen quietly signedConrad Sewell after Sewell had been passed on by most of themajor labels. The day after signing with 300, the Australian singer received offers from virtually every label that had passed on him, for, in some cases, "well over $1 million."[11]
As of 2017, Fetty Wap's "Trap Queen" is the label's biggest single to date, going 10× platinum.[12] Its first pop hit was Cheat Codes' "No Promises" featuringDemi Lovato. Its firstcountry pop[13] artist to be signed isBailey Bryan.[14]
In September 2016, Lyor Cohen announced his exit from 300.[15] Following this announcement, Kevin Liles assumed the role of CEO.[16] Liles would make appearances to follow inThe Wall Street Journal and onMSNBC to discuss his role and the label.[17]
The company is backed by a wide range of investors, includingGoogle, investment firmColumbus Nova,Israeli-Americanhedge fund billionaireNoam Gottesman's TOMS Capital, former Warner Music digital chief Alex Zubillaga, andKemado Records' co-founder Andres Santo Domingo. The investment agreements were pulled together by media investment bankerAryeh Bourkoff and Ori Winitze ofLionTree.[18]
Atlantic Records signed a distribution deal to distribute all of 300's content in November 2013.[citation needed]
In 2014, 300 announced that+1 Records had become an official partner label of the company.[19]
In November 2016,Young Thug startedYSL (Young Stoner Life) Records as an imprint under 300 Entertainment.[20] Artists who have been signed to the imprint include Gunna, Lil Keed andYung Kayo.[21]
In February 2017, the label's Senior Vice President ofA&R, Selim Bouab, launched the label Unauthorized Entertainment under 300.[22]
In June 2017, it was announced that 300 Entertainment had partnered withMurder Inc. Records.[23]
In September 2017, Hopsin did an interview with HardKnocktv stating that he had signed with 300. His single "The Purge" was released through 300 Entertainment andUndercover Prodigy.[24]On November 24, 2017, Hopsin Released his albumNo Shame and debuted at 42 on the Billboard 200. Both Kevin Liles and Hopsin has referred to the deal as a partnership for 300 and Undercover Prodigy.
Some of 300 Entertainment signed producers include Chason Samuel, Metro Boomin, Young Thug, PinkPantheress, and others.
| Artist | Year signed | Albums with 300 |
|---|---|---|
| Shy Glizzy | 2014 | Law 3: Now or Never (2014)[25] Young Jefe 2 (2016)[26] The World is Yours (2017)[27] Fully Loaded (2018) |
| Young Thug | 2014 | Barter 6 (2015) I'm Up (2016) Slime Season 3 (2016) Jeffery (2016) Beautiful Thugger Girls (2017) So Much Fun (2019) Slime & B (2020) Punk (2021) Business is Business (2023) |
| Fetty Wap[28] | 2014 | Fetty Wap (2015) For My Fans (2018) Bruce Wayne (2018) Trap & B (2020) The Butterfly Effect (2021) |
| Highly Suspect | 2014 | Mister Asylum (2015) The Boy Who Died Wolf (2016) MCID (2019) |
| Mainland | 2014 | Outcast EP (2015) Villains EP (2018) |
| Cobi[29] | 2015 | Songs from the Ashes PT. 1 (2017) Songs from the Ashes PT. 2 (2018) |
| Meg Mac[30] | 2015 | Low Blows (2017) Hope (2019) |
| Maggie Lindemann | 2016 | |
| The Hunna | 2016 | 100 (2016)[31] |
| Famous Dex | 2016 | Dex Meets Dexter (2018) Dexter 2031 (EP) (2020) |
| Cheat Codes[32] | 2016 | Level 1 (EP) (2018) Level 2 (EP) (2019) (International distribution throughParlophone, since 2018 co-signed withSpinnin' Records, another Warner Music Group subsidiary.) |
| YNW Melly | 2016 | I Am You (mixtape) (2018) We All Shine (mixtape) (2019) Melly vs. Melvin (2019) Just a Matter of Slime (2021) |
| Tee Grizzley | 2017 | Bloodas (2017)[33] Activated (2018) Scriptures (2019) The Smartest (2020) Built for Whatever (2021) |
| Bailey Bryan | 2017 | So Far (EP) (2017)[34] Perspective (EP) (2019) |
| OMB Peezy[35] | 2017 | Humble Beginnings (EP) (2017) Preacher to the Streets (2019) |
| Agnez Mo[36] | 2018 | |
| Lil Keed[37] | 2018 | Keed Talk to 'Em (2018) Long Live Mexico (2019) Trapped on Cleveland 3 (2020) |
| Megan Thee Stallion[38] | 2018 | Tina Snow (2018) Fever (2019) Suga (2020) Good News (2020) Traumazine (2022) |
| Phony Ppl[39] | 2018 | mō’zā-ik.(2018) |
| Nova Miller[40] | 2019 | |
| Drax Project | 2019 | Drax Project (2019) |
| $NOT[41][42] | 2019 | Beautiful Havoc (2020)[43] Ethereal (2022)[44] |
| Waterparks[45] | 2020 | Greatest Hits (2021)[46] |
| Des Rocs | 2021 | A Real Good Person In A Real Bad Place (EP) (2021) |
| María Becerra | 2021 | Animal (2021) La Nena de Argentina (2022) |
| Mary J. Blige | 2021 | Good Morning Gorgeous (2022)[47] |
| Quarters of Change | 2021 | Into The Rift (2022) Portraits (2024)[48] |
| Jordan Adetunji[49] | 2024 | A Jaguar's Dream (2025)[50] |
