| 200 Peachtree | |
|---|---|
 200 Peachtree in 2020 | |
  Location within Downtown Atlanta Show map of Downtown Atlanta 200 Peachtree (Atlanta) Show map of Atlanta 200 Peachtree (Georgia) Show map of Georgia 200 Peachtree (the United States) Show map of the United States | |
| Alternative names | 180 Peachtree Southern Exchange at 200 Peachtree |
| General information | |
| Status | Completed |
| Architectural style | Italian Renaissance palazzo |
| Location | 200Peachtree Street NE Atlanta, Georgia 30303 |
| Coordinates | 33°45′32″N84°23′17″W / 33.75889°N 84.38806°W /33.75889; -84.38806 |
| Construction started | 1925 |
| Completed | 1927 |
| Opened | March 21, 1927 |
| Cost | $6 million |
| Height | 90 ft (27 m) |
| Technical details | |
| Floor count | 7 |
| Floor area | 523,000 sq ft (48,600 m2)[1] |
| Design and construction | |
| Architects | Philip T. Shutze Starrett & van Vleck |
| References | |
| [2] | |
200 Peachtree is a mixed-use retail center indowntown Atlanta,Georgia designed byPhilip T. Shutze andStarrett & van Vleck. Built in 1927 as the flagship department store forDavison's, the last department store in the building closed in 2003. The building later underwent an extensive renovation in the 2010s.
The idea for a largeDavison's department store indowntown Atlanta was first put forth byMacy's soon after their acquisition of the Davison's brand in 1925. The cost for the building was estimated at $6 million. On April 25 of that year, Macy's signed a contract with Asa G. Candler, Inc. for them to build the large brick building onPeachtree Street, between Ellis Street and theHenry Grady Hotel.[3] The location had previously been the site of theLeyden House, a historic home that was demolished in 1913.[4] Atlanta-based architectPhilip T. Shutze designed the building along withStarrett & van Vleck, a New York-based architecture firm that specialized in department stores.[5] The store officially opened to the public on March 21, 1927.[3] Upon its completion, it was the largest department store in thesouthern United States.[6] In 1948, a five-story addition was added to the rear of the store, which also provided an additional entrance on Carnegie Way.[7] In 1963, the building underwent a multimillion-dollar renovation, including the construction of a 700-carparking garage adjacent to the building.[8] In 1985, the store dropped the Davison's name and was rebranded as Macy's.[6] This store, the last major department store in downtown Atlanta, closed in 2003.[9] In 2007, the Atlanta Preservation Center placed it on their list of "most endangered" historic places.[6] In 2010, theAtlanta Development Authority authorized a $12 millionmezzanine loan from theNew Markets Tax Credit Program to convert the building to a mixed-use retail and event venue.[9] In 2015, the site was rebranded asSouthern Exchange at 200 Peachtree.[10] In 2018, several tenants filed a lawsuit against the building's owners, citing unsafe conditions and intimidation tactics used by the owners.[11]
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