West Bromwich continued with English companyUmbro as the shirt designers. For the second season running, West Bromwich were unable to find a kit sponsor.
On 16 June 2009,Tony Mowbray left West Bromwich Albion to join Scottish clubCeltic as their new manager. He was replaced two weeks later by formerChelsea playerRoberto Di Matteo, with the job title changed to head coach.
As part of ongoing ground refurbishments atThe Hawthorns, Albion replaced all of the seating in both the Birmingham Road End and Smethwick End with navy blue seats, matching those already fitted in the East and West Stands. The stadium's "iconic" large-scale seat patterns, dating back to the mid-1990s—an italic "Albion" at the Smethwick End and "WBAFC" below a blue and white scarf at the Birmingham Road End—were removed as a result of the work.[1]
The first game of October saw West Brom draw againstPreston North End. This was followed by a 3–1 win overReading. Former BaggieCraig Beattie scored the only goal in a 1–0 loss toSwansea City. This was followed with a 0–0 draw withCoventry City. The Baggies bounced back by thrashingWatford 5–0. A 2–1 win overLeicester City kept the Baggies second. The Baggies trashedBristol City 4–1, and then became the top goalscorers in the Football League when they humiliatedSheffield Wednesday 4–0, scoring 15 goals in 4 games.
The third round saw West Brom beatLeague One sideHuddersfield Town. West Brom then beat fellowChampionship sideNewcastle 4–2 in the fourth round to proceed to the fifth round.[2]They drew with Reading in the fifth round but lost the subsequent replay.
In the first round West Bromwich facedLeague Two sideBury, whom they beat 2–0. In the second round they were taken to extra time by anotherLeague Two side,Rotherham United, whereSimon Cox scored his first goal for the club. The final score was 4–3. They were knocked out in the third round as they lost 2–0 againstArsenal.
Note: Flags indicate national team as defined underFIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.
Note: Flags indicate national team as defined underFIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.
^Barnes was born inBarking and Dagenham,England, and represented them atU-19 level, but also qualified to representJamaica internationally through his grandparents, declared for them internationally in 2014, and would make his international debut forJamaica in May 2015.
^Méïté was born inColombes,France, but also qualified to represent theIvory Coast internationally and made his international debut for theIvory Coast in 2003.
^Morrison was born inDarlington,England, and represented them atU-17,U-18,U-19, andU-21 level, but also qualified to representScotland internationally through his grandparents and made his international debut forScotland in May 2008.
^Slory was born inParamaribo,Suriname, but also qualified to represent theNetherlands internationally and made his international debut for theNetherlands in June 2007.
^Berahino was born inBujumbura,Burundi, but was raised inEngland from the age of 10 and represented them at every youth level betweenU-16 andU-21 level before making his international debut forBurundi in September 2018.
^Brown was born inBirmingham,England, but also qualified to representWales internationally and represented them atU-17 andU-19 level.
^Cummings was born inHammersmith and Fulham,England, but also qualified to representJamaica internationally and would make his international debut forJamaica in September 2013.