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| Turnout | 45.43% | ||||||||||||||||||||||||
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 County results Precinct resultsDoyle: 30–40% 40–50% 50–60% 60–70% 70–80% 80–90% >90% McCallum: 30–40% 40–50% 50–60% 60–70% 70–80% 80–90% >90% Thompson 30–40% 40–50% 50–60% 60–70% Tie: | |||||||||||||||||||||||||
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The2002 Wisconsin gubernatorial election was held on November 5, 2002. IncumbentRepublicanGovernorScott McCallum, who had assumed office upon the resignation ofTommy Thompson, ran for his first full term in office. McCallum won his party's nomination by defeating two minor candidates, while StateAttorney GeneralJim Doyle won theDemocratic primary with a little more than a third of the vote in a highly competitive primary election. In the general election, the presence ofEd Thompson, former GovernorTommy Thompson's younger brother, the Mayor ofTomah, and theLibertarian Party nominee, held both McCallum and Doyle to under fifty percent of the vote, enabling Doyle to win with 45% of the vote, defeating McCallum.
As of 2022, this is the last gubernatorial election in which the Democratic candidate carriedLanglade,Manitowoc,Marquette,Racine, andTaylor counties, and the last in whichJuneau County did not vote for the Republican candidate, instead voting for Thompson.
McCallum, as the incumbent governor, did not face significant opposition in the primary. He was nominated with 86% of the primary vote.
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Republican | Scott McCallum (incumbent) | 198,525 | 86.23% | |
| Republican | William Lorge | 18,852 | 8.19% | |
| Republican | George Pobuda | 12,452 | 5.41% | |
| Republican | Scattering | 403 | 0.18% | |
| Total votes | 230,232 | 100.00% | ||
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Republican | Margaret A. Farrow (incumbent) | 189,871 | 99.83% | |
| Republican | Scattering | 321 | 0.17% | |
| Total votes | 190,192 | 100.00% | ||
The primary election for the Democratic nomination was closely contested by three competitive candidates. The race was ultimately won by Jim Doyle with around 38% of the vote.
| Poll source | Date(s) administered | Jim Doyle | Tom Barrett | Kathleen Falk |
|---|---|---|---|---|
| University of Wisconsin (Badger Poll) | Sept 2–5, 2002 | 39% | 31% | 30% |
| Milwaukee Journal Sentinel | Aug 26–28, 2002 | 31.5% | 25.7% | 25.1% |
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Democratic | Jim Doyle | 212,066 | 38.30% | |
| Democratic | Tom Barrett | 190,605 | 34.43% | |
| Democratic | Kathleen Falk | 150,161 | 27.12% | |
| Democratic | Scattering | 802 | 0.14% | |
| Total votes | 553,634 | 100.00% | ||
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Democratic | Barbara Lawton | 265,733 | 54.11% | |
| Democratic | Kevin Shibilski | 224,834 | 45.78% | |
| Democratic | Scattering | 525 | 0.11% | |
| Total votes | 491,092 | 100.00% | ||
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Libertarian | Ed Thompson | 16,471 | 99.95% | |
| Libertarian | Scattering | 8 | 0.05% | |
| Total votes | 16,479 | 100.00% | ||
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Libertarian | Marty Reynolds | 10,753 | 99.73% | |
| Libertarian | Scattering | 29 | 0.27% | |
| Total votes | 10,782 | 100.00% | ||
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Green | Jim Young | 2,337 | 99.66% | |
| Green | Scattering | 8 | 0.34% | |
| Total votes | 2,345 | 100.00% | ||
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Green | Jeff Peterson | 2,206 | 99.46% | |
| Green | Scattering | 12 | 0.54% | |
| Total votes | 2,218 | 100.00% | ||
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Independent | Alan D. Eisenberg | 263 | 35.49% | |
| Independent | Ty A. Bollerud | 226 | 30.50% | |
| Independent | Mike Mangan | 150 | 20.24% | |
| Independent | Aneb Jah Rasta | 102 | 13.77% | |
| Total votes | 741 | 100.00% | ||
| Source | Ranking | As of |
|---|---|---|
| The Cook Political Report[2] | Tossup | October 31, 2002 |
| Sabato's Crystal Ball[3] | Lean D(flip) | November 4, 2002 |
| Poll source | Date(s) administered | Jim Doyle (D) | Scott McCallum (R) | Ed Thompson (L) | Jim Young (G) | Others |
|---|---|---|---|---|---|---|
| University of Wisconsin (Badger Poll) | Oct 27–29, 2002 | 41% | 34% | 10% | 2% | 0% |
| University of Wisconsin (Badger Poll) | Oct 25–27, 2002 | 38% | 36% | 0% | 0% | 0% |
| Market Shares Corp | Oct 24–27, 2002 | 38% | 36% | 8% | 4% | 0% |
| St. Norbert College | Oct 16–27, 2002 | 41% | 33% | 6% | 3% | 0% |
| We the People/Wisconsin | Oct 20–21, 2002 | 46% | 38% | 8% | 3% | 0% |
| Research 2000 | Oct 4–7, 2002 | 44% | 36% | 6% | 3% | 0% |
| Wisconsin Policy Research Institute | Sept 26–29, 2002 | 40% | 31% | 7% | 4% | 0% |
| Milwaukee Journal Sentinel | Sept 17–25, 2002 | 43% | 35% | 6% | 1% | 0% |
| Party | Candidate | Votes | % | ±% | |
|---|---|---|---|---|---|
| Democratic | Jim Doyle | 800,515 | 45.09% | +6.39% | |
| Republican | Scott McCallum (incumbent) | 734,779 | 41.39% | −18.28% | |
| Libertarian | Ed Thompson | 185,455 | 10.45% | +9.82% | |
| Green | Jim Young | 44,111 | 2.48% | +2.48% | |
| Reform | Alan D. Eisenberg | 2,847 | 0.16% | ||
| Independent | Ty A. Bollerud | 2,637 | 0.15% | ||
| Independent | Mike Managan | 1,710 | 0.10% | ||
| Independent | Aneb Jah Rasta | 929 | 0.05% | ||
| Scattering | 2,366 | 0.13% | |||
| Majority | 65,736 | 3.70% | |||
| Total votes | 1,775,349 | 100.00% | |||
| Democraticgain fromRepublican | Swing | +24.67% | |||
Richland County voted Democratic for the first time since1924 and only the second time since1857. Doyle was the first Democrat sinceAlbert G. Schmedeman in1932 to winColumbia County,Grant County,Columbia County,Iowa County andSauk County. Additionally, Doyle was also the first Democrat since Schmedeman in1934 to winMarquette County
| County[4] | Jim Doyle Democratic | Scott McCallum Republican | Ed Thompson Libertarian | Jim Young Green | All Others Various | Margin | Total votes cast | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | % | # | % | # | % | # | % | # | % | # | % | ||
| Adams | 3,160 | 46.17% | 2,168 | 31.68% | 1,355 | 19.80% | 130 | 1.90% | 31 | 0.45% | 992 | 14.49% | 6,844 |
| Ashland | 3,092 | 60.39% | 1,572 | 30.70% | 296 | 5.78% | 134 | 2.62% | 26 | 0.51% | 1,520 | 29.69% | 5,120 |
| Barron | 6,540 | 46.04% | 6,239 | 43.92% | 1,074 | 7.56% | 293 | 2.06% | 60 | 0.42% | 301 | 2.12% | 14,206 |
| Bayfield | 3,752 | 59.57% | 1,948 | 30.93% | 379 | 6.02% | 200 | 3.18% | 20 | 0.32% | 1,804 | 28.64% | 6,299 |
| Brown | 29,949 | 42.28% | 32,368 | 45.70% | 5,860 | 8.27% | 2,068 | 2.92% | 585 | 0.83% | -2,419 | -3.42% | 70,830 |
| Buffalo | 2,225 | 48.82% | 1,706 | 37.43% | 499 | 10.95% | 103 | 2.26% | 25 | 0.55% | 519 | 11.39% | 4,558 |
| Burnett | 3,004 | 46.54% | 3,142 | 48.68% | 205 | 3.18% | 91 | 1.41% | 12 | 0.19% | -138 | -2.14% | 6,454 |
| Calumet | 5,528 | 39.43% | 6,844 | 48.81% | 1,198 | 8.54% | 360 | 2.57% | 91 | 0.65% | -1,316 | -9.39% | 14,021 |
| Chippewa | 7,539 | 40.50% | 7,592 | 40.79% | 2,868 | 15.41% | 513 | 2.76% | 102 | 0.55% | -53 | -0.28% | 18,614 |
| Clark | 3,826 | 36.93% | 4,031 | 38.91% | 2,221 | 21.44% | 233 | 2.25% | 48 | 0.46% | -205 | -1.98% | 10,359 |
| Columbia | 7,581 | 41.84% | 6,308 | 34.82% | 3,585 | 19.79% | 571 | 3.15% | 72 | 0.40% | 1,273 | 7.03% | 18,117 |
| Crawford | 2,296 | 44.30% | 1,879 | 36.25% | 791 | 15.26% | 188 | 3.63% | 29 | 0.56% | 417 | 8.05% | 5,183 |
| Dane | 97,084 | 56.43% | 41,810 | 24.30% | 22,477 | 13.07% | 9,806 | 5.70% | 856 | 0.50% | 55,274 | 32.13% | 172,033 |
| Dodge | 8,607 | 32.61% | 12,761 | 48.34% | 4,416 | 16.73% | 438 | 1.66% | 174 | 0.66% | -4,154 | -15.74% | 26,396 |
| Door | 4,647 | 40.48% | 5,333 | 46.45% | 849 | 7.39% | 558 | 4.86% | 94 | 0.82% | -686 | -5.98% | 11,481 |
| Douglas | 9,291 | 63.82% | 4,153 | 28.53% | 732 | 5.03% | 283 | 1.94% | 98 | 0.67% | 5,138 | 35.30% | 14,557 |
| Dunn | 5,525 | 48.45% | 4,560 | 39.99% | 911 | 7.99% | 364 | 3.19% | 43 | 0.38% | 965 | 8.46% | 11,403 |
| Eau Claire | 15,958 | 48.75% | 11,946 | 36.49% | 3,241 | 9.90% | 1,403 | 4.29% | 188 | 0.57% | 4,012 | 12.26% | 32,736 |
| Florence | 609 | 39.73% | 842 | 54.92% | 70 | 4.57% | 12 | 0.78% | 0 | 0.00% | -233 | -15.20% | 1,533 |
| Fond du Lac | 10,394 | 33.16% | 17,653 | 56.31% | 2,540 | 8.10% | 586 | 1.87% | 174 | 0.56% | -7,259 | -23.16% | 31,347 |
| Forest | 1,435 | 44.76% | 1,332 | 41.55% | 371 | 11.57% | 59 | 1.84% | 9 | 0.28% | 103 | 3.21% | 3,206 |
| Grant | 6,175 | 43.07% | 5,946 | 41.47% | 1,832 | 12.78% | 334 | 2.33% | 50 | 0.35% | 229 | 1.60% | 14,337 |
| Green | 5,148 | 46.60% | 3,581 | 32.42% | 1,930 | 17.47% | 345 | 3.12% | 43 | 0.39% | 1,567 | 14.18% | 11,047 |
| Green Lake | 2,232 | 34.70% | 3,322 | 51.65% | 685 | 10.65% | 156 | 2.43% | 37 | 0.57% | -1,090 | -16.95% | 6,432 |
| Iowa | 3,606 | 47.29% | 2,234 | 29.29% | 1,422 | 18.65% | 350 | 4.59% | 14 | 0.18% | 1,372 | 17.99% | 7,626 |
| Iron | 1,461 | 51.52% | 900 | 31.73% | 413 | 14.56% | 57 | 2.01% | 5 | 0.18% | 561 | 19.78% | 2,836 |
| Jackson | 2,770 | 43.82% | 2,101 | 33.24% | 1,271 | 20.11% | 168 | 2.66% | 11 | 0.17% | 669 | 10.58% | 6,321 |
| Jefferson | 9,243 | 36.71% | 11,237 | 44.63% | 3,912 | 15.54% | 609 | 2.42% | 178 | 0.71% | -1,994 | -7.92% | 25,179 |
| Juneau | 2,249 | 31.35% | 2,118 | 29.53% | 2,629 | 36.65% | 160 | 2.23% | 17 | 0.24% | -380[a] | -5.30% | 7,173 |
| Kenosha | 21,922 | 55.34% | 14,833 | 37.45% | 2,179 | 5.50% | 436 | 1.10% | 241 | 0.61% | 7,089 | 17.90% | 39,611 |
| Kewaunee | 2,584 | 38.36% | 2,989 | 44.37% | 682 | 10.12% | 208 | 3.09% | 273 | 4.05% | -405 | -6.01% | 6,736 |
| La Crosse | 15,255 | 43.36% | 12,578 | 35.75% | 6,075 | 17.27% | 1,057 | 3.00% | 221 | 0.63% | 2,677 | 7.61% | 35,186 |
| Lafayette | 2,313 | 43.36% | 1,648 | 30.89% | 1,244 | 23.32% | 122 | 2.29% | 8 | 0.15% | 665 | 12.46% | 5,335 |
| Langlade | 3,320 | 43.85% | 3,238 | 42.77% | 843 | 11.13% | 135 | 1.78% | 35 | 0.46% | 82 | 1.08% | 7,571 |
| Lincoln | 4,379 | 42.97% | 3,664 | 35.96% | 1,872 | 18.37% | 197 | 1.93% | 78 | 0.77% | 715 | 7.02% | 10,190 |
| Manitowoc | 11,993 | 44.37% | 11,533 | 42.67% | 2,650 | 9.80% | 642 | 2.38% | 213 | 0.79% | 460 | 1.70% | 27,031 |
| Marathon | 18,940 | 43.87% | 16,904 | 39.15% | 5,989 | 13.87% | 1,065 | 2.47% | 275 | 0.64% | 2,036 | 4.72% | 43,173 |
| Marinette | 6,032 | 43.34% | 6,627 | 47.61% | 900 | 6.47% | 302 | 2.17% | 58 | 0.42% | -595 | -4.27% | 13,919 |
| Marquette | 2,034 | 40.29% | 1,862 | 36.89% | 986 | 19.53% | 151 | 2.99% | 15 | 0.30% | 172 | 3.41% | 5,048 |
| Menominee | 681 | 72.52% | 171 | 18.21% | 61 | 6.50% | 20 | 2.13% | 6 | 0.64% | 510 | 54.31% | 939 |
| Milwaukee | 150,877 | 56.36% | 95,015 | 35.49% | 15,891 | 5.94% | 4,186 | 1.56% | 1,756 | 0.66% | 55,862 | 20.87% | 267,725 |
| Monroe | 3,275 | 25.61% | 3,433 | 26.85% | 5,809 | 45.43% | 223 | 1.74% | 47 | 0.37% | -2,376[b] | -18.58% | 12,787 |
| Oconto | 4,561 | 39.74% | 5,420 | 47.22% | 1,170 | 10.19% | 257 | 2.24% | 70 | 0.61% | -859 | -7.48% | 11,478 |
| Oneida | 5,748 | 42.64% | 5,226 | 38.77% | 2,143 | 15.90% | 283 | 2.10% | 79 | 0.59% | 522 | 3.87% | 13,479 |
| Outagamie | 21,158 | 41.92% | 23,695 | 46.94% | 3,799 | 7.53% | 1,462 | 2.90% | 364 | 0.72% | -2,537 | -5.03% | 50,478 |
| Ozaukee | 10,542 | 31.46% | 20,486 | 61.14% | 1,891 | 5.64% | 410 | 1.22% | 176 | 0.53% | -9,944 | -29.68% | 33,505 |
| Pepin | 1,234 | 51.91% | 870 | 36.60% | 203 | 8.54% | 60 | 2.52% | 10 | 0.42% | 364 | 15.31% | 2,377 |
| Pierce | 5,855 | 49.38% | 5,290 | 44.61% | 401 | 3.38% | 231 | 1.95% | 80 | 0.67% | 565 | 4.77% | 11,857 |
| Polk | 6,901 | 47.56% | 6,789 | 46.79% | 422 | 2.91% | 333 | 2.30% | 64 | 0.44% | 112 | 0.77% | 14,509 |
| Portage | 11,954 | 49.86% | 7,157 | 29.85% | 3,265 | 13.62% | 1,463 | 6.10% | 135 | 0.56% | 4,797 | 20.01% | 23,974 |
| Price | 2,670 | 41.86% | 2,324 | 36.44% | 1,219 | 19.11% | 144 | 2.26% | 21 | 0.33% | 346 | 5.42% | 6,378 |
| Racine | 27,859 | 47.32% | 26,654 | 45.28% | 3,442 | 5.85% | 572 | 0.97% | 341 | 0.58% | 1,205 | 2.05% | 58,868 |
| Richland | 1,961 | 36.25% | 1,958 | 36.19% | 1,307 | 24.16% | 176 | 3.25% | 8 | 0.15% | 3 | 0.06% | 5,410 |
| Rock | 26,648 | 52.98% | 14,929 | 29.68% | 7,418 | 14.75% | 910 | 1.81% | 396 | 0.79% | 11,719 | 23.30% | 50,301 |
| Rusk | 2,305 | 38.29% | 2,208 | 36.68% | 1,345 | 22.34% | 138 | 2.29% | 24 | 0.40% | 97 | 1.61% | 6,020 |
| Sauk | 7,286 | 41.14% | 5,629 | 31.79% | 3,953 | 22.32% | 752 | 4.25% | 89 | 0.50% | 1,657 | 9.36% | 17,709 |
| Sawyer | 2,626 | 43.07% | 2,890 | 47.40% | 434 | 7.12% | 113 | 1.85% | 34 | 0.56% | -264 | -4.33% | 6,097 |
| Shawano | 4,752 | 39.54% | 5,734 | 47.71% | 1,203 | 10.01% | 282 | 2.35% | 47 | 0.39% | -982 | -8.17% | 12,018 |
| Sheboygan | 17,521 | 42.48% | 19,634 | 47.60% | 3,360 | 8.15% | 532 | 1.29% | 203 | 0.49% | -2,113 | -5.12% | 41,250 |
| St. Croix | 8,803 | 41.66% | 11,076 | 52.41% | 739 | 3.50% | 360 | 1.70% | 154 | 0.73% | -2,273 | -10.76% | 21,132 |
| Taylor | 2,498 | 36.83% | 2,426 | 35.77% | 1,708 | 25.18% | 117 | 1.73% | 33 | 0.49% | 72 | 1.06% | 6,782 |
| Trempealeau | 4,196 | 46.68% | 2,818 | 31.35% | 1,678 | 18.67% | 266 | 2.96% | 30 | 0.33% | 1,378 | 15.33% | 8,988 |
| Vernon | 3,410 | 38.75% | 2,813 | 31.96% | 2,229 | 25.33% | 323 | 3.67% | 26 | 0.30% | 597 | 6.78% | 8,801 |
| Vilas | 3,320 | 37.05% | 4,305 | 48.04% | 1,075 | 12.00% | 187 | 2.09% | 75 | 0.84% | -985 | -10.99% | 8,962 |
| Walworth | 9,764 | 37.32% | 13,319 | 50.91% | 2,395 | 9.15% | 505 | 1.93% | 179 | 0.68% | -3,555 | -13.59% | 26,162 |
| Washburn | 2,895 | 47.14% | 2,593 | 42.22% | 495 | 8.06% | 132 | 2.15% | 26 | 0.42% | 302 | 4.92% | 6,141 |
| Washington | 11,480 | 27.69% | 25,592 | 61.72% | 3,765 | 9.08% | 439 | 1.06% | 189 | 0.46% | -14,112 | -34.03% | 41,465 |
| Waukesha | 42,327 | 29.78% | 88,661 | 62.39% | 8,846 | 6.22% | 1,631 | 1.15% | 649 | 0.46% | -46,334 | -32.60% | 142,114 |
| Waupaca | 5,672 | 37.67% | 7,369 | 48.93% | 1,481 | 9.83% | 440 | 2.92% | 97 | 0.64% | -1,697 | -11.27% | 15,059 |
| Waushara | 2,909 | 39.96% | 3,371 | 46.30% | 799 | 10.98% | 175 | 2.40% | 26 | 0.36% | -462 | -6.35% | 7,280 |
| Winnebago | 22,425 | 43.73% | 23,110 | 45.07% | 3,708 | 7.23% | 1,632 | 3.18% | 400 | 0.78% | -685 | -1.34% | 51,275 |
| Wood | 10,704 | 44.64% | 8,312 | 34.66% | 4,349 | 18.14% | 470 | 1.96% | 146 | 0.61% | 2,392 | 9.97% | 23,981 |
| Total | 800,515 | 45.09% | 734,779 | 41.39% | 185,455 | 10.45% | 44,111 | 2.48% | 10,489 | 0.59% | 65,736 | 3.70% | 1,775,349 |
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