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2(X)IST

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American fashion company
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2(X)IST
Company typePrivate
IndustryFashion
Founded1991; 34 years ago (1991)
FounderGregory Sovell
HeadquartersDayton, New Jersey,United States
ProductsMen'sunderwear,activewear,swimwear,clothing, andfashion accessory
ParentThe Moret Group[1]
Website2xist.com

2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men'sunderwear,swimwear,activewear,loungewear,socks, andwatches. It also launched a women's line featuring activewear, sleepwear and intimates. The company was founded in 1991 and is headquartered inDayton, New Jersey.[2][3]

History

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2(X)IST was founded in 1991 by Gregory Sovell and was acquired by the Moret Group in 1995. In 2005, Sovell left the company and founded C-IN2, another brand of men's underwear.[4]

Notes

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  1. ^2(X)IST, The Moret Group.
  2. ^About Us, 2(X)IST.
  3. ^Contact Us, 2(X)IST.
  4. ^Wilson, Eric (2013-05-22)."Changes in the Marketing of Men's Underwear".The New York Times.ISSN 0362-4331. Retrieved2016-01-24.

External links

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Upper body
Lower body
Full body
Hosiery
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Brands
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