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1970 NFL season

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1970 National Football League season

1970 NFL season
Regular season
DurationSeptember 18 – December 20, 1970
Playoffs
Start dateDecember 26, 1970
AFC ChampionsBaltimore Colts
NFC ChampionsDallas Cowboys
Super Bowl V
DateJanuary 17, 1971
SiteOrange Bowl,Miami, Florida
ChampionsBaltimore Colts
Pro Bowl
DateJanuary 24, 1971
SiteLos Angeles Memorial Coliseum
1970 NFL season is located in the United States
Colts
Colts
Patriots
Patriots
Bills
Bills
Dolphins
Dolphins
Jets
Jets
Bengals
Bengals
Browns
Browns
Oilers
Oilers
Steelers
Steelers
Broncos
Broncos
Chiefs
Chiefs
Raiders
Raiders
Chargers
Chargers
AFC teams: West, Central, East
1970 NFL season is located in the United States
Cowboys
Cowboys
Giants
Giants
Eagles
Eagles
Cardinals
Cardinals
Redskins
Redskins
Bears
Bears
Lions
Lions
Packers
Packers
Vikings
Vikings
Falcons
Falcons
Rams
Rams
Saints
Saints
49ers
49ers
NFC teams: West, Central, East

The1970 NFL season was the 51stregular season of theNational Football League, and the first after the consummation of theAFL–NFL merger. The merged league realigned into two conferences: all ten of theAmerican Football League (AFL) teams joined theBaltimore Colts,Cleveland Browns, andPittsburgh Steelers to form theAmerican Football Conference (AFC); the other thirteen NFL clubs formed theNational Football Conference (NFC).

The season concluded in 1971 withSuper Bowl V on January 17, as theBaltimore Colts beat theDallas Cowboys16–13 at theOrange Bowl inMiami,Florida. ThePro Bowl was the following Sunday; the NFC beat the AFC27–6 at theLos Angeles Memorial Coliseum.

Merger between NFL and AFL

[edit]

Themerger forced arealignment between the combined league's clubs. During the previous1969 season, there were sixteen NFL teams and tenAFL teams:

1969 AFL teams
EasternWestern
Buffalo BillsDenver Broncos
Miami DolphinsKansas City Chiefs
Boston PatriotsOakland Raiders
New York JetsSan Diego Chargers
Houston OilersCincinnati Bengals
1969 NFL teams
EasternWestern
CapitolCenturyCentralCoastal
Dallas CowboysCleveland BrownsChicago BearsLos Angeles Rams
New Orleans SaintsNew York GiantsDetroit LionsSan Francisco 49ers
Philadelphia EaglesPittsburgh SteelersGreen Bay PackersAtlanta Falcons
Washington RedskinsSt. Louis CardinalsMinnesota VikingsBaltimore Colts

Because there were more NFL teams thanAFL teams, three teams needed to be transferred to balance the two new conferences at thirteen teams each. In May 1969, theBaltimore Colts,Cleveland Browns, andPittsburgh Steelers agreed to join the ten AFL teams to form theAmerican Football Conference (AFC); the remaining NFL teams formed theNational Football Conference (NFC).

Replacing the oldEastern and Western conferences (although divisions from those conferences still existed but were renamed to suit the realignment), the new conferences, AFC and NFC, function similar toMajor League Baseball'sAmerican andNational leagues, and each of those two were divided into three divisions: East, Central, and West. The two Eastern divisions had five teams; the other four divisions had four teams each. The realignment discussions for the NFC were so contentious that one final plan, out of five of them, was selected from an envelope in a vase by Commissioner Pete Rozelle's secretary, Thelma Elkjer[1] on January 16, 1970.

The format agreed on was as follows:

1970 NFL teams
AFCEastCentralWest
Baltimore ColtsCincinnati BengalsDenver Broncos
Boston PatriotsCleveland BrownsKansas City Chiefs
Buffalo BillsHouston OilersOakland Raiders
Miami DolphinsPittsburgh SteelersSan Diego Chargers
New York Jets
NFCEastCentralWest
Dallas CowboysChicago BearsAtlanta Falcons
New York GiantsDetroit LionsLos Angeles Rams
Philadelphia EaglesGreen Bay PackersNew Orleans Saints
St. Louis CardinalsMinnesota VikingsSan Francisco 49ers
Washington Redskins

This arrangement would keep most of the pre-merger NFL teams in the NFC and the AFL teams in the AFC. Pittsburgh, Cleveland, and Baltimore were placed in the AFC in order to balance the conferences, while the NFC equalized the competitive strength of its East and West divisions rather than sorting out teams purely geographically.

Division alignment in 1970 largely kept traditional rivals in the same division. Plans were also made to add two expansion teams, but this would not take place until 1976, seven years after the merger, when theTampa Bay Buccaneers andSeattle Seahawks joined the league.

The 26-team league also began to use an eight-teamplayoff format, four from each conference, that included the three division winners and awild card team, the second-place team with the best record.

Draft

[edit]

The1970 NFL draft was held from January 27 to 28, 1970, atNew York City's Belmont Plaza Hotel. With the first pick, thePittsburgh Steelers selected quarterbackTerry Bradshaw fromLouisiana Tech University.

Major rule changes

[edit]
The Colts running an offensive play in Super Bowl V

The NFL rules became the standardized rules for the merged league, with two exceptions that were both carried over from the AFL:

  • The stadium's scoreboard clock became the official game clock. An official (the line judge beginning in 1965) kept the official time on the field in the NFL; however, the scoreboard clock was the official timepiece for the fourSuper Bowls contested prior to the merger.
  • The practice of having the players' last names added to the backs of their jerseys became universal. The old NFL teams did not have names on the back prior to this season, whereas the AFL teams did.

After experimenting with compromise rules regarding thetwo-point conversion (then exclusive to the AFL) during the late 1960s preseasons, the NFL decided not to use that feature and use its previous rule only allowing one point for any conversion. The two-point conversion would later be added to the NFL rules in 1994.

Deaths

[edit]

Division races

[edit]

Starting in 1970, there were three divisions (Eastern, Central and Western) in each conference. The winners of each division, and a fourth "wild card" team based on the best non-division winner, qualified for the playoffs. The tiebreaker rules were changed to start with head-to-head competition, followed by intra-conference records and finally acoin flip. This became problematic during the final week of the regular season when potential victories by the Cowboys, Lions and Giants (all of whom were playing at home and favored to win) would have resulted in all three teams having similar records, New York winning the NFC East championship and a coin toss between Dallas and Detroit to decide the wild card.[2] That possibility was averted when the Giants were upset by the Los Angeles Rams.[3] Because of this close call regarding possible use of coin toss, future tie-breakers would be expanded to have more competitive aspects.

National Football Conference
WeekEasternCentralWesternWild Card
1Dallas1–0–03 teams1–0–03 teams1–0–04 teams1–0–0
2Dallas2–0–03 teams2–0–02 teams2–0–03 teams2–0–0
3St. Louis*2–1–0Detroit3–0–0Los Angeles3–0–06 teams2–1–0
4St. Louis*3–1–0Detroit*3–1–0San Francisco*3–1–04 teams3–1–0
5St. Louis4–1–0Detroit*4–1–0Los Angeles4–1–0Minnesota4–1–0
6St. Louis*4–2–0Detroit*5–1–0San Francisco4–1–1Minnesota5–1–0
7St. Louis*5–2–0Minnesota6–1–0San Francisco5–1–13 teams5–2–0
8St. Louis6–2–0Minnesota7–1–0San Francisco6–1–1Los Angeles5–2–1
9St. Louis7–2–0Minnesota8–1–0San Francisco7–1–1N.Y. Giants6–3–0
10St. Louis7–2–1Minnesota9–1–0San Francisco7–2–1Los Angeles6–3–1
11St. Louis8–2–1Minnesota9–2–0Los Angeles*7–3–1San Francisco7–3–1
12St. Louis8–3–1Minnesota10–2–0Los Angeles*8–3–1San Francisco8–3–1
13N.Y. Giants*9–4–0Minnesota11–2–0San Francisco9–3–1Dallas*9–4–0
14Dallas10–4–0Minnesota12–2–0San Francisco10–3–1Detroit10–4–0
American Football Conference
WeekEasternCentralWesternWild Card
12 teams1–0–03 teams1–0–0Denver1–0–03 teams1–0–0
24 teams1–1–03 teams1–1–0Denver2–0–06 teams1–1–0
3Baltimore*2–1–02 teams2–1–0Denver3–0–02 teams2–1–0
4Baltimore*3–1–0Cleveland3–1–0Denver3–1–0Miami3–1–0
5Baltimore*4–1–0Cleveland3–2–0Denver4–1–0Miami4–1–0
6Baltimore5–1–0Cleveland4–2–0Denver4–2–0Miami4–2–0
7Baltimore6–1–0Cleveland4–3–0Oakland3–2–2Denver4–3–0
8Baltimore7–1–0Cleveland*4–4–0Oakland4–2–2Kansas City4–3–1
9Baltimore7–1–1Cleveland*4–5–0Oakland5–2–2Kansas City5–3–1
10Baltimore7–2–1Cleveland5–5–0Oakland6–2–2Kansas City5–3–2
11Baltimore8–2–1Cleveland*5–6–0Oakland*6–3–2Kansas City6–3–2
12Baltimore9–2–1Cleveland*6–6–0Oakland*7–3–2Kansas City7–3–2
13Baltimore10–2–1Cincinnati7–6–0Oakland8–3–2Miami9–4–0
14Baltimore11–2–1Cincinnati8–6–0Oakland8–4–2Miami10–4–0

Final standings

[edit]
AFC East
WLTPCTDIVCONFPFPASTK
Baltimore Colts1121.8466–1–18–2–1321234W4
Miami Dolphins1040.7146–28–3297228W6
New York Jets4100.2862–62–9255286L3
Buffalo Bills3101.2313–4–13–7–1204337L5
Boston Patriots2120.1432–62–9149361L3
AFC Central
WLTPCTDIVCONFPFPASTK
Cincinnati Bengals860.5713–37–4312255W7
Cleveland Browns770.5004–27–4286265W1
Pittsburgh Steelers590.3573–35–6210272L3
Houston Oilers3101.2312–43–7–1217352L3
AFC West
WLTPCTDIVCONFPFPASTK
Oakland Raiders842.6674-0-27-2-2300293L1
Kansas City Chiefs752.5832–3–17–3–1272244L2
San Diego Chargers563.4552–2–24–4–3282278W1
Denver Broncos581.3851–4–13–6–1253264L1
Note: Tie games were not officially counted in the standings until 1972.
NFC East
WLTPCTDIVCONFPFPASTK
Dallas Cowboys1040.7145–37–4299221W5
New York Giants950.6436–26–5301270L1
St. Louis Cardinals851.6155–36–5325228L3
Washington Redskins680.4293–54–7297314W2
Philadelphia Eagles3101.2311–71–9–1241332W1
NFC Central
WLTPCTDIVCONFPFPASTK
Minnesota Vikings1220.8575–110–1335143W3
Detroit Lions1040.7144–27–4347202W5
Green Bay Packers680.4292–44–7196293L2
Chicago Bears680.4291–55–6256261W2
NFC West
WLTPCTDIVCONFPFPASTK
San Francisco 49ers1031.7693–2–16–3–1352267W3
Los Angeles Rams941.6924–1–17–3–1325202W1
Atlanta Falcons482.3333–2–13–6–2206261L1
New Orleans Saints2111.1540–5–12–8–1172347L6

Tiebreakers

[edit]
  • Green Bay finished ahead of Chicago in the NFC Central based on better division record (2–4 to Bears' 1–5).

Playoffs

[edit]
Main article:1970–71 NFL playoffs
Note: Although the home teams in these playoffs were decided based on a yearly rotation, the home club coincidentally happened to be the one with the better record in every game. Had the playoffs been seeded, the only difference would have been that the #4 wild card Lions, ineligible to play the Vikings, would have played at the #2 49ers and the #3 Cowboys would have played at the #1 Vikings in the NFC divisional playoffs.
Dec 27 –Oakland Coliseum
WCMiami14
Jan 3 – Memorial Stadium
WestOakland21
AFC
WestOakland17
Dec 26 –Memorial Stadium
EastBaltimore27
AFC Championship
Cent.Cincinnati0
Jan 17 –Miami Orange Bowl
EastBaltimore17
Divisional playoffs
AFCBaltimore16
Dec 26 –Cotton Bowl
NFCDallas13
Super Bowl V
WCDetroit0
Jan 3 –Kezar Stadium
EastDallas5
NFC
EastDallas17
Dec 27 –Metropolitan Stadium
WestSan Francisco10
NFC Championship
WestSan Francisco17
Cent.Minnesota14


This bracket

Records

[edit]

On November 8,New Orleans Saints placekickerTom Dempsey kicked a record 63-yard field goal as time expired to win 19–17 over the visitingDetroit Lions. It bettered the previous record by seven yards (setseventeen years earlier byBert Rechichar),[4][5] and stood for 43 years (tied in1998,2011, and2012) until it was broken in2013 byDenver Broncos'Matt Prater.[6] His record 64-yard field goal was atelevation in Denver on December 8, at the end of the first half. That record would stand until September 26, 2021, whenBaltimore Ravens'Justin Tucker kicked a 66 yard field goal as time expired to win 19-17 over theDetroit Lions[7]

TheDenver Broncos, Detroit Lions, andLos Angeles Rams all started 3–0 but lost in Week Four. Only the Lions advanced to the postseason after the 3–0 start.

Coaching changes

[edit]

Offseason

[edit]
Head coaches at the start of the merged 1970 NFL regular season
AFCNFC
EastCentralWestEastCentralWest
Baltimore:Don McCaffertyCincinnati:Paul BrownDenver:Lou SabanDallas:Tom LandryChicago:Jim DooleyAtlanta:Norm Van Brocklin
Boston:Clive RushCleveland:Blanton CollierKansas City:Hank StramNY Giants:Alex WebsterDetroit:Joe SchmidtLos Angeles:George Allen
Buffalo:John RauchHouston:Wally LemmOakland:John MaddenPhiladelphia:Jerry WilliamsGreen Bay:Phil BengtsonNew Orleans:Tom Fears
Miami:Don ShulaPittsburgh:Chuck NollSan Diego:Charlie WallerSt. Louis:Charley WinnerMinnesota:Bud GrantSan Francisco:Dick Nolan
NY Jets:Weeb Ewbank Washington:Bill Austin 

In-season

[edit]

Stadium changes

[edit]

Before the season, the league had demanded that theChicago Bears find a new home field:Wrigley Field was too small, as it did not meet the new stadium requirement to seat at least 50,000, and it did not have lights (installed in 1988), meaning it was unavailable for late afternoon and night games. TheChicago Cubs baseball team, which owned the stadium it shared with the Bears, did not want to convert it to a football configuration while the Cubs were still in playoff contention.

As a result, the Bears' first home game of the season against thePhiladelphia Eagles was played atNorthwestern University'sDyche Stadium; Chicago also treated this game as a trial run for possibly moving their home games toEvanston. Dyche Stadium (since renamed Ryan Field), did not have lights (nor did it install permanent standards prior to its demolition in early 2024), was planned as the Bears' new home, but a deal fell through due to strong opposition from several athletic directors in theBig Ten Conference and residents of Evanston. After negotiations with the Cubs' ownership for continued use of Wrigley Field collapsed, the Bears moved toSoldier Field in1971 where they remain to the present day, save for a temporary relocation in2002 to theUniversity of Illinois'Memorial Stadium while Soldier Field was completely renovated.

TheBoston Patriots played in their fourth facility in eleven seasons, leavingAlumni Stadium atBoston College forHarvard Stadium, the only facility inMassachusetts at that time which met the NFL's 50,000-seat minimum. The struggles to find a home led the Patriots to hastily constructSchaeffer Stadium inFoxborough, which opened in1971. Renamed from "Boston" to "New England" when they moved, the Patriots continue to play in Foxborough inGillette Stadium, which opened in2002.

Twomulti-purpose stadiums made their debut this season:Riverfront Stadium andThree Rivers Stadium, replacingNippert Stadium andPitt Stadium as the homes of theCincinnati Bengals andPittsburgh Steelers, respectively. This was also the last season in whichFranklin Field was the home of thePhiladelphia Eagles; they moved toVeterans Stadium, another multi-purpose stadium, in1971.

Seven teams played their home games on artificial turf in 1970. This was up from 2 teams in both the NFL and AFL in 1969. The teams were: Cincinnati, Dallas, Miami, Pittsburgh and St. Louis, who joined Houston and Philadelphia, the two teams which played on turf in 1969.Super Bowl V was held at theOrange Bowl inMiami, and was the first Super Bowl played onartificial turf (specifically,Poly-Turf).

Uniform changes

[edit]
  • TheDallas Cowboys moved the TV numbers on their jerseys from the shoulders to the sleeves. They remained on the sleeves of the white jersey through 1973 and the blue jersey through 1978.
  • TheDetroit Lions added trim to their helmet logo beginning in week five.
  • TheMinnesota Vikings added an alternate purple jersey with no sleeve striping, worn for warm-weather games.
  • TheOakland Raiders used silver numbers instead of black on their white jerseys for the first time since 1963
  • ThePittsburgh Steelers wore white pants with their white jerseys, the first time they wore white pants since wearing them for all games in 1965.
  • ThePhiladelphia Eagles wore white helmets at all their games, discontinuing their practice of using green helmets with their white jerseys and white helmets with their green jerseys (the Eagles would switch back to wearing green helmets in 1974).
  • TheWashington Redskins switched from burgundy to gold helmets, and from the arrow helmet logo to a new logo featuring an "R" inside a circle with Native American feathers hanging down from the side

Television changes

[edit]

To televise their games, the combined league retained the services ofCBS andNBC, who were previously the primary broadcasters of the NFL and the AFL, respectively. It was then decided that CBS would televise all NFC teams (including playoff games) while NBC all AFC teams. For interconference games, CBS would broadcast them if thevisiting team was from the NFC and NBC would carry them when the visitors were from the AFC. At the time, all NFL games were blacked out in the home team's market, so this arrangement meant that fans in each team's home market would see all of their team's televised Sunday afternoon games on the same network (CBS for NFC teams and NBC for AFC teams). The two networks also divided up the Super Bowl on a yearly rotation, with the network of the designated visiting conference (NBC for odd-numbered games, CBS for even-numbered game) televising each game throughSuper Bowl XVIII. From 1970–73, whichever network did not televise the Super Bowl televised thePro Bowl the next week.

Meanwhile, with the debut ofMonday Night Football onABC on September 21, 1970, the league became the firstprofessional sports league in the United States to have a regular series of nationally televised games in prime-time, and the only league ever to have its games televised on all of the then-three major broadcast networks at the same time. Both teams that advanced to the Super Bowl, theBaltimore Colts (44-24 to theChiefs) and theDallas Cowboys (38-0 to theCardinals), had suffered humiliating defeats at home on Monday Night Football during the season.

All three networks initially signed four-year television contracts through the 1973 season. The firstMNF team consisted of veteran play-by-play announcerKeith Jackson, sportscasterHoward Cosell, and former Dallas Cowboys quarterbackDon Meredith.Ray Scott remained as lead play-by-play announcer for CBS, butPat Summerall replacedPaul Christman as that network's lead color commentator after Christman died from a heart attack on March 2, 1970.Curt Gowdy andKyle Rote remained as NBC's lead broadcast team.[8]

Official AFC team affiliates

[edit]
TeamAffiliate
Baltimore ColtsWBAL
Boston PatriotsWBZ-TV
Buffalo BillsWGRZ
Cincinnati BengalsWLWT
Cleveland BrownsWKYC
Denver BroncosKCNC
Houston OilersKPRC
Kansas City ChiefsWDAF
Miami DolphinsWSVN
New York JetsWNBC
Oakland RaidersKRON
Pittsburgh SteelersWPXI
San Diego ChargersKNSD

Official NFC team affiliates

[edit]
TeamAffiliate
Atlanta FalconsWAGA
Chicago BearsWBBM
Detroit LionsWJBK
Dallas CowboysKDFW
Green Bay PackersWBAY
Minnesota VikingsWCCO
New Orleans SaintsWWL-TV
New York GiantsWCBS
Philadelphia EaglesWCAU
San Francisco 49ersKPIX
St. Louis CardinalsKMOX
Washington RedskinsWTOP

References

[edit]
  1. ^Anderson, Dave (February 27, 2000)."Sports of The Times; The Woman Who Aligned the N.F.C. Teams".New York Times. RetrievedJune 22, 2018.
  2. ^Koppett, Leonard. "New York Can Capture Eastern Crown,"The New York Times, Sunday, December 20, 1970. Retrieved December 1, 2021
  3. ^Durso, Joseph. "Jaws of Defeat Close With Giants’ Chins Up,"The New York Times, Monday, December 21, 1970. Retrieved December 1, 2021
  4. ^"Dempsey's 63 yard kick breaks record and Lions".Milwaukee Journal. press dispatches. November 9, 1970. p. 11, part 2.
  5. ^Rappoport, Ken (November 9, 1970)."Still plenty of foot in football".Reading Eagle. Pennsylvania. Associated Press. p. 22.
  6. ^Brinson, Wil."LOOK: Matt Prater makes NFL record 64-yard field goal".CBSSports.com. CBS. RetrievedDecember 25, 2013.
  7. ^"Tucker's Heroics Get Ravens Big Win".WBFF. Associated Press. September 26, 2021. RetrievedNovember 10, 2022.
  8. ^Brulia, Tim."A CHRONOLOGY OF PRO FOOTBALL ON TELEVISION: Part 2"(PDF).Pro Football Researchers.
Early era
(1920–1969)
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