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1966 California gubernatorial election

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1966 California gubernatorial election

← 1962November 8, 19661970 →
 
NomineeRonald ReaganPat Brown
PartyRepublicanDemocratic
Popular vote3,742,9132,749,174
Percentage57.55%42.27%

County results
Congressional district results
Reagan:     50–60%     60–70%     70–80%
Brown:     50–60%     60–70%     80–90%

Governor before election

Pat Brown
Democratic

ElectedGovernor

Ronald Reagan
Republican

Elections in California
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This article is part of
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Ronald Reagan








Ronald Reagan's signature
Seal of the President of the United States

The1966 California gubernatorial election was held on November 8, 1966. Incumbent Democratic GovernorPat Brown was defeated in his bid for re-election by Republican nominee and future PresidentRonald Reagan. As of 2025, this remains the last time an incumbent governor of California lost re-election, though one subsequent governorwas recalled from office in 2003.

Background

[edit]

Incumbent governor Pat Brown had been twice elected with significant accomplishments, such as the construction of thestate highway system.[1] After his re-election victory over former vice presidentRichard Nixon in 1962, Brown was strongly considered forLyndon B. Johnson's running matein 1964.[2] However, Brown's popularity began to sag amidst the civil disorders of theWatts riots and the early student protests at theUniversity of California, Berkeley including theFree Speech Movement.[3]

Democratic primary

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Candidates

[edit]

Results

[edit]
Democratic primary results[4]
PartyCandidateVotes%
DemocraticPat Brown (incumbent)1,355,26251.91%
DemocraticSamuel William Yorty981,08837.58%
DemocraticCarlton B. Goodlett95,4763.66%
DemocraticWallace James Duffy77,0292.95%
DemocraticDale Alexander43,4531.66%
DemocraticRonald Reagan (write-in)27,4221.05%
DemocraticIngram W. Goad18,0880.69%
DemocraticGeorge Christopher (write-in)13,0580.50%
Total votes2,610,876100.00%

Republican primary

[edit]

Candidates

[edit]

Campaign

[edit]

California's liberal Republicans includingGeorge Christopher leveled attacks on Ronald Reagan for his conservative positions.[5] In response, Reagan popularized the eleventh commandment created byCalifornia Republican Party chairman Gaylord Parkinson. In his 1990 autobiographyAn American Life, Reagan attributed the rule to Parkinson, explained its origin, and claimed to have followed it, writing, "The personal attacks against me during the primary finally became so heavy that the state Republican chairman, Gaylord Parkinson, postulated what he called the Eleventh Commandment: Thou shalt not speak ill of any fellow Republican. It's a rule I followed during that campaign and have ever since."[6] Parkinson used the phrase as common ground to prevent a split in the party.[5]

Polls in February 1966 showed Christopher with a seven-point lead over Brown and Brown leading Reagan by four, so Brown sought to influence the Republican primary in Reagan's favor by having operatives pass negative claims against Christopher to columnistDrew Pearson.[7]

Results

[edit]
Republican primary results[4]
PartyCandidateVotes%
RepublicanRonald Reagan1,417,62364.68%
RepublicanGeorge Christopher675,68330.83%
RepublicanWarren N. Dorn44,8122.04%
RepublicanWilliam Penn Patrick40,8871.87%
RepublicanJoseph R. Maxwell7,0520.32%
RepublicanSamuel William Yorty (write-in)3,9930.18%
RepublicanEdmund G. "Pat" Brown (write-in)1,7000.08%
Total votes2,191,750100.00%
Results by County:
  Reagan-70-80%
  Reagan-60-70%
  Reagan-50-60%
  Reagan-40-50%
  Christopher—60–70%
  Christopher—50–60%
  Christopher—40-50%

General election

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Candidates

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  • Pat Brown, incumbent Governor since 1959 (Democratic)
  • Ronald Reagan, actor and former president of the Screen Actors Guild (Republican)
  • Bill Busick, restaurant owner and taxpayers' rights advocate (write-in)[8]

Campaign

[edit]

With the nomination of Reagan, a well-known and charismatic political outsider-actor, the Republicans seized upon Brown's sudden unpopularity evidenced by a tough battle in the Democratic primary.[9] Nixon worked tirelessly behind the scenes and Reagan trumpeted hislaw-and-order campaign message, going into the general election with a great deal of momentum. After pollsters discovered that the Berkeley student protests were a major priority of Republican voters, Reagan repeatedly promised to "clean up the mess at Berkeley".[10]

At first, Brown tried to smear Reagan's conservative supporters with "lame Nazi metaphors".[11] After Reagan deftly parried that tactic, Brown made a serious gaffe.[11] He ran a television commercial in which he used a rhetorical question to remind a group of elementary school children thatJohn Wilkes Booth, another actor,had killed Abraham Lincoln.[11] Brown's crude comparison of Reagan to Booth based on their common background as actors—in the state that happens to be home toHollywood—did not go over well with the California electorate.[11][12] Within 48 hours, Reagan had overtaken Brown in the polls.[11]

With a lead that grew throughout September and October, Reagan won by 993,739 votes, aided by traditionally Democratic working-class areas in Los Angeles and elsewhere.[13] Brown won in only three counties,Alameda,Plumas, andSan Francisco. He narrowly won Alameda by about 2,000 votes and Plumas by about 100 votes.

Results

[edit]
1966 California gubernatorial election[14]
PartyCandidateVotes%±%
RepublicanRonald Reagan3,742,91357.55%+10.74%
DemocraticPat Brown (incumbent)2,749,17442.27%−9.62%
Scattering11,3580.17%
Majority993,73915.28%
Total votes6,503,445100.00%
Republicangain fromDemocraticSwing+20.35%

Results by county

[edit]
CountyRonald Reagan
Republican
Edmund G. Brown
Democratic
Scattering
Write-in
MarginTotal votes cast[14]
#%#%#%#%
Alameda189,05549.54%190,96850.04%1,6070.42%-1,913-0.50%381,630
Alpine14865.78%7734.22%00.00%7131.56%225
Amador2,98558.29%2,13241.63%40.08%85316.66%5,121
Butte25,44367.48%12,26332.52%00.00%13,18034.95%37,706
Calaveras3,81067.72%1,81232.21%40.07%1,99835.51%5,626
Colusa2,80662.07%1,71337.89%20.04%1,09324.18%4,521
Contra Costa107,54354.79%87,52544.59%1,2170.62%20,01810.20%196,285
Del Norte3,40963.96%1,91835.98%30.06%1,49127.97%5,330
El Dorado9,18962.97%5,37836.86%250.17%3,81126.12%14,592
Fresno70,18253.90%59,86945.98%1670.13%10,3137.92%130,218
Glenn4,67666.33%2,37133.63%30.04%2,30532.70%7,050
Humboldt19,21057.16%14,37442.77%230.07%4,83614.39%33,607
Imperial12,37262.84%7,30737.12%80.04%5,06525.73%19,687
Inyo3,96166.14%2,02333.78%50.08%1,93832.36%5,989
Kern64,71662.62%38,54337.29%960.09%26,17325.32%103,355
Kings9,95755.77%7,89044.19%70.04%2,06711.58%17,854
Lake5,49963.01%3,21736.86%110.13%2,28226.15%8,727
Lassen3,19053.95%2,72346.05%00.00%4677.90%5,913
Los Angeles1,389,99557.18%1,037,66342.68%3,4350.14%352,33214.49%2,431,093
Madera7,49054.13%6,33545.78%120.09%1,1558.35%13,837
Marin40,41157.02%30,23042.66%2270.32%10,18114.37%70,868
Mariposa1,81161.45%1,13338.45%30.10%67823.01%2,947
Mendocino10,16159.76%6,82740.15%150.09%3,33419.61%17,003
Merced14,10352.98%12,49946.96%160.06%1,6046.03%26,618
Modoc1,94662.67%1,15637.23%30.10%79025.44%3,105
Mono1,20577.84%34322.16%00.00%86255.68%1,548
Monterey35,94460.96%22,92338.88%960.16%13,02122.08%58,963
Napa17,74059.45%12,06040.42%400.13%5,68019.03%29,840
Nevada7,37365.80%3,82334.12%90.08%3,55031.68%11,205
Orange293,41372.06%113,27527.82%4660.11%180,13844.24%407,154
Placer14,66454.55%12,18745.33%320.12%2,4779.21%26,883
Plumas2,65849.15%2,74750.80%30.06%-89-1.65%5,408
Riverside84,50162.35%50,11236.98%9070.67%34,38925.38%135,520
Sacramento109,80150.85%105,86149.03%2620.12%3,9401.82%215,924
San Benito3,56560.96%2,28339.04%00.00%1,28221.92%5,848
San Bernardino121,91662.13%74,12037.77%1870.10%47,79624.36%196,223
San Diego252,07063.76%142,89036.14%3980.10%109,18027.62%395,358
San Francisco114,79641.06%164,43558.82%3410.12%-49,639-17.76%279,572
San Joaquin54,64760.73%35,28139.21%510.06%19,36621.52%89,979
San Luis Obispo21,52862.52%12,89137.44%130.04%8,63725.08%34,432
San Mateo107,49853.63%92,65446.23%2760.14%14,8447.41%200,428
Santa Barbara50,28463.21%28,85336.27%4140.52%21,43126.94%79,551
Santa Clara164,97055.33%132,79344.54%4100.14%32,17710.79%298,173
Santa Cruz26,98861.42%16,91338.49%420.10%10,07522.93%43,943
Shasta15,15554.76%12,48645.12%320.12%2,6699.64%27,673
Sierra65055.27%52644.73%00.00%12410.54%1,176
Siskiyou7,05754.17%5,96245.76%90.07%1,0958.40%13,028
Solano23,18750.11%23,04749.81%390.08%1400.30%46,273
Sonoma41,51660.57%26,89839.24%1260.18%14,61821.33%68,540
Stanislaus31,47354.36%26,41845.63%100.02%5,0558.73%57,901
Sutter9,82870.43%4,12629.57%00.00%5,70240.86%13,954
Tehama6,62962.94%3,89136.94%120.11%2,73826.00%10,532
Trinity2,05062.23%1,24237.70%20.06%80824.53%3,294
Tulare33,09559.91%22,10940.02%410.07%10,98619.89%55,245
Tuolumne4,84558.16%3,47941.76%60.07%1,36616.40%8,330
Ventura58,06860.82%37,22438.99%1810.19%20,84421.83%95,473
Yolo13,07349.97%13,03249.81%570.22%410.16%26,162
Yuba6,65860.50%4,34439.47%30.03%2,31421.03%11,005
Total3,742,91357.55%2,749,17442.27%11,3580.17%993,73915.28%6,503,445

Counties that flipped from Democratic to Republican

[edit]

References

[edit]
  1. ^Cannon 2003, pp. 3–5
  2. ^"California State of Mind: The Legacy of Pat Brown". Paley Center. RetrievedNovember 28, 2023.
  3. ^Cannon 2003, pp. 6–9
  4. ^abCalifornia Secretary of State.California Statement of Vote Direct Primary Election June 7, 1966. Sacramento, California. p. 6. RetrievedJuly 21, 2024.
  5. ^abWilcox, David C. (April 8, 2002)."The "Eleventh Commandment"".Enter Stage Right. RetrievedSeptember 15, 2010.
  6. ^Reagan, Ronald (1990).An American Life. Simon and Schuster. p. 150.
  7. ^Cannon 2003, pp. 146–147
  8. ^"Busick Will Open Write-In Campaign".Oakland Tribune. Oakland. October 2, 1966. RetrievedFebruary 4, 2025.
  9. ^Cannon 2003, pp. 147–150
  10. ^Kerr, Clark (2001).The Gold and the Blue: A Personal Memoir of the University of California, 1949-1967, Volume 2. Berkeley: University of California Press. p. 288.ISBN 9780520925014. RetrievedJuly 3, 2020.
  11. ^abcdeReagan, Michael; Denney, Jim (2010),The New Reagan Revolution: How Ronald Reagan's Principles Can Restore America's Greatness, p. 111,ISBN 978-0-312-64454-3
  12. ^Cannon 2003, pp. 151–152
  13. ^Cannon 2003, pp. 156–160
  14. ^abCalifornia Secretary of State.State of California Statement of Vote and Supplement November 8, 1966 General Election. Sacramento, California. p. 6. RetrievedJuly 21, 2024.

Further reading

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  • Anderson, Totton J.; Lee, Eugene C. (1967), "The 1966 Election in California",Western Political Quarterly, 20#2 pp. 535–554in JSTOR
  • Becker, Jules, and Douglas A. Fuchs. "How two major California dailies covered Reagan vs. Brown."Journalism Quarterly 44.4 (1967): 645–653.
  • Cannon, Lou (2003).Governor Reagan: His Rise to Power. New York: PublicAffairs.ISBN 1-58648-030-8.
  • Cannon, Lou (2001),Ronald Reagan: The Presidential Portfolio (PublicAffairs, 2001)
  • Cannon, Lou. "Preparing for the Presidency: The Political Education of Ronald Reagan" inA Legacy of Leadership: Governors and American History ed. by Clayton McClure Brooks (2008) pp 137–155.online
  • Dallek, Matthew.The Right Moment: Ronald Reagan's First Victory and the Decisive Turning Point in American Politics (2000), 1966 election;
  • De Groot, Gerard J. "'A Goddamned Electable Person': The 1966 California Gubernatorial Campaign of Ronald Reagan."History 82#267 (1997) pp: 429-448online.
  • De Groot, Gerard J. "Ronald Reagan and Student Unrest in California, 1966-1970."Pacific Historical Review 65.1 (1996): 107–129.online freeArchived 2023-02-13 at theWayback Machine
  • Edwards, Anne. Early Reagan: The Rise to Power (New York, 1987), includes 1966 election
  • McKenna, Kevin. "The 'Total Campaign': How Ronald Reagan Overwhelmingly Won the California Gubernatorial Election of 1966." (Thesis, Columbia University, 2010)
  • Pawel, Miriam. (2018).The Browns of California: the family dynasty that transformed a state and shaped a nation. New York: Bloomsbury Publishing.
  • Rapoport, R.California Dreaming: The Political Odyssey of Pat & Jerry Brown. Berkeley: Nolo Press (1982)ISBN 0-917316-48-7.
  • Rarick, Ethan (2006),California Rising: The Life and Times of Pat Brown, Berkeley:University of California Press,ISBN 9780520939844summary
  • Rarick, Ethan. "The Brown Dynasty." inModern American Political Dynasties: A Study of Power, Family, and Political Influence ed by Kathleen Gronnerud and Scott J. Spitzer. (2018): 211–30.
  • Reeves, Michelle. "Obey the Rules or Get Out": Ronald Reagan's 1966 Gubernatorial Campaign and the 'Trouble in Berkeley'."Southern California Quarterly (2010): 275–305.in JSTOR
  • Rice, Richard B.The Elusive Eden: A New History of California. (McGraw-Hill, 2012). ).ISBN 978-0-07-338556-3.
  • Rogin, Michael Paul, John L. Shover.Political Change in California: Critical Elections and Social Movements, 1890-1966 (Greenwood, 1970).
  • Rorabaugh, William J.Berkeley at War, the 1960s (Oxford University Press, 1989).
  • Schuparra, Kurt.Triumph of the Right: The Rise of the California Conservative Movement, 1945-1966 (M.E. Sharpe, 1998).

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