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 Parish results Long: 30–40% 40–50% 50–60% 60–70% 70–80% Morrison: 40–50% Preaus: 60–70% | ||||||||||||||||||||||||||||||||||||||||
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The1956 Louisiana gubernatorial election was held on January 17, 1956. Incumbent governorRobert F. Kennon was ineligible to run for a second term in office.Earl K. Long won the Democratic primary, which was tantamount to election, securing his second full term as Governor of Louisiana. He received over 50% of the vote, defeating his opponents so soundly that no runoff vote was needed. His closest competitor was New Orleans mayordeLesseps Story Morrison.
Like mostSouthern states between theReconstruction Era and theCivil Rights Movement,Louisiana'sRepublican Party was virtually nonexistent in terms of electoral support. This meant that theDemocratic Party primary held on this date was the real contest over who would begovernor.
Outgoing GovernorRobert F. Kennon was constitutionally barred from succeeding himself.
Long's campaign promises included spending increases to fund health, education, and other social programs. He made these promises on an extensive tour of the state, stopping in nearly every town to deliver theatrical speeches mocking his opponents. The acerbic Long attacked Morrison with particular enthusiasm, mocking his toupee and fancy suits and calling him "as slick as a peeled onion", out of touch with residents of small towns and rural areas. Long also mocked his unusual first name: "Ole De la Soups is the only man that can talk out of both sides of his mouth, whistle, and strut all at once." In addition to his usual base, Long also won support from corrupt rural sheriffs who were angry at their loss of gambling revenues after Kennon's reforms and Grevemberg's raids.
Despite the reluctance of Morrison's ownCrescent City Democratic Association, the New Orleans mayor was overly optimistic at his chances. Morrison had expected the support of Governor Kennon, but did not get it; Morrison had endorsed Kennon's opponentHale Boggs in the first primary of the1952 election. Long encouraged false optimism in Morrison's campaign by having his rural supporters write to the New Orleans mayor urging him to run for governor. This false rural support never materialized in the actual election; Morrison was too unfamiliar with the state's rural politics and fought a perception of urban sophistication that did not play well in the country. His emphasis on his record as mayor and his promises of economic development found little resonance with rural voters.
Preaus, running third, had the support of incumbent governor Kennon.
Grevemberg campaigned on his reputation for integrity, but his gambling crackdown had alienated too many people for him to receive much support.
McLemore ran a segregationist campaign as he had in 1952.
Earl Long won 62 of the state's 64 parishes; onlyOrleans Parish went to Morrison. The support of local political bossLeander Perez wonPlaquemines Parish for Fred Preaus, who lost his ownUnion Parish. Long was intensely proud of his first-primary victory, exclaiming "Huey never done that!"
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Democratic | Earl Long | 421,681 | 51.44% | |
| Democratic | deLesseps Morrison | 191,576 | 23.37% | |
| Democratic | Fred Preaus | 95,955 | 11.71% | |
| Democratic | Francis Grevemberg | 62,309 | 7.60% | |
| Democratic | James M. McLemore | 48,188 | 5.88% | |
| Total votes | 819,709 | 5.88% | ||
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