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| Company type | Private |
|---|---|
| Industry | Mixed martial artspromotion |
| Founded | 2007 |
| Defunct | 2011 |
| Headquarters | , |
| Website | http://www.src-official.com/pc/ |
World Victory Road (WVR) was a Japanesemixed martial arts (MMA) organization which promoted theSengoku Raiden Championship (SRC) inJapan. The organization was formed in 2007 following the purchase ofPRIDE FC byZuffa. It operated in conjunction with the Japan Mixed Martial Arts Federation (JMM). The Sengoku championship was broadcast onFuji TV and pay-per-view in Japan, and onHDNet in United States.
Beginning with the December 31 show, Sengoku was known as Sengoku Raiden Championship. "Raiden" means "thunder and lightning" and refers to legendary 18th centuryrikishi,Raiden Tameemon. WVR exec Kokuho said they hoped the initials "SRC" will be more palatable to international audiences.[1]
On March 12, 2011, it was reported thatDon Quijote, a Japanese discount store chain serving as the primary sponsor of the promotion, had ceased all funding to WVR. That same day, WVR officials issued a press release stating that, barring the sudden emergence of a new primary sponsor, the promotion was effectively finished.
The promotion received a boost in visibility in their endeavor to compete withDREAM when it reached a broadcast agreement forFuji TV to televise matches in Japan. It was significant given the fact that this is the first MMA promotion to be televised on the network since it droppedPRIDE FC from its lineup in mid-2006. The events will be shown live on Fuji TV 739 and then a two-hour version later in the night on Fuji TV.[2]
On February 6, 2009,HDNet announced they had reached and agreement with WVR to broadcast its Sengoku-events in America starting March 20, 2009.[3]
WVR's rules differ somewhat from theMixed martial arts rules#Unified Rules of Mixed Martial Arts. Among the differences are the allowance of knees and stomps to the head of downed opponent while elbows to the head and soccer kicks are prohibited.[4] Similar to the Unified Rules, fights have three rounds each lasting five minutes.
| Division | Upper weight limit | Champion | Since | Title Defenses |
|---|---|---|---|---|
| Featherweight | 65 kg (143.3 lb) | Vacant | 25 June 2011 | |
| Lightweight | 70 kg (154.3 lb) | Vacant | 7 March 2010 (Sengoku Raiden Championship 12) | |
| Welterweight | 77 kg (169.8 lb) | 30 December 2010 (Soul of Fight) | 0 | |
| Middleweight | 84 kg (185.2 lb) | Vacant | 8 February 2011 |