| |
|---|---|
| Broadcast area | Muncie-Marion |
| Frequency | 106.9MHz |
| Branding | Star 106.9 |
| Programming | |
| Format | Hot AC |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | Hoosier AM/FM, LLC (sale toTaylor University pending) |
| WCJC,WBAT,WMRI | |
| History | |
First air date | 1948 (1948) |
Former call signs |
|
Call sign meaning | Previous "Double X" branding |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 6338 |
| Class | B |
| ERP | 50,000 watts |
| HAAT | 152 meters (499 ft) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | star1069fm.com |
WXXC (106.9FM "Star 106.9") is a 50,000 watt Class B radio station licensed toMarion, Indiana, and serving the Muncie-Marion Arbitron market. Studios and offices are located on S. Pennsylvania St. in Marion. The station features ahot adult contemporary format mainly consisting of hits from the 2000s to present. The station is currently owned by Hoosier AM/FM, LLC.
The station signed on in 1948 as WMRI-FM and featured abeautiful music format. In the 1990s, WMRI was owned by Bomar Broadcasting, which made WMRI theflagship station of their mini-network of easy listening stations throughout Indiana. Stations in this network included WLEZ (nowWBOW)Terre Haute, WEZV (nowWBPE) inLafayette, and WYEZ (nowWHPZ) inSouth Bend. WYEZ was the first network station sold and went toLeSEA Broadcasting. WEZV was sold in 1998 toArtistic Media Partners, and WLEZ was sold to Crossroads Communications in the early 2000s. Bomar sold WMRI shortly thereafter to Mid-America Radio, owners of crosstown country outletWCJC and oldiesWBAT, (now Hoosier AM/FM, LLC).

WMRI's programming mainly consisted ofbeautiful music (easy listening) for much of its existence. However the format was aging and so were its faithful listeners. WMRI held on to the B/EZ format for much longer than a majority of stations nationwide as many dropped or gradually moved away from the format by the mid to late 1980s.
In the fall of 1998, WMRI ended its beautiful music run and flipped toadult contemporary as "Lite Rock 106.9". Their lone existing network station in Terre Haute also flipped to AC as "Lite Rock 102.7". The format consisted of Marion-baseddeejays by day and satellite programming from Westwood One's (nowDial Global)Bright AC format at night. Since Bright AC was aHot AC format and WMRI itself featured a much softer blend of music by day, the station switched affiliations toJones Radio Networks 'AC' format (now part of Dial Global) to create format uniformity all day.
In the early 2000s, WLEZ was sold to aTerre Haute–based company and ended Bomar's radio network stint. The programming structure on WMRI, however, continued. The only exception was for on-air personalities who now had the freedom to talk about station promotions and other Marion-based mentions. The mix of local and satellite content through Jones continued until 2006 when the format was dropped in favor of classic hits. TheWMRI calls were moved to their AM sister station (formerly WGOM), which took on anadult standards format, as 106.9 became WXXC.
On November 18, 2013, the station dropped the branding "106.9 WXXC" and theClassic Hits format and became "Star 106.9" and now features anAdult Contemporary format, playing hits from "The Oldies to Now."
The station features a line-up of Jackson Blue (12AM-5AM),Elvis Duran and the Morning Show (5-10AM) in the mornings, Annette Miller (10AM-2PM) in the afternoons, David (2-7PM) in the evenings, and Liveline with Mason from 7PM to Midnight.
40°35′53″N85°39′22″W / 40.598°N 85.656°W /40.598; -85.656