 | |
| Broadcast area | Memphis, Tennessee |
|---|---|
| Frequency | 104.5MHz (HD Radio) |
| Branding | 104.5 The River |
| Programming | |
| Language | English |
| Format | Adult contemporary |
| Ownership | |
| Owner |
|
| History | |
First air date | 1968; 58 years ago (1968) |
Former call signs |
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Call sign meaning | "River" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 34375 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 229 meters (751 ft) |
| Links | |
Public license information | |
| Webcast | Listen live (via Audacy) |
| Website | www |
WRVR (104.5FM, branded "The River 104.5") is anadult contemporary radio station broadcasting inMemphis, Tennessee. It has broadcast this format for at least 34 years as of 2021. Owned byAudacy, Inc., the station's studios are located in Southeast Memphis, and its transmitter is inCordova, Tennessee, outside Memphis.
WRVR broadcasts in theHD Radio format.[2]
The station plays pop and soft rock music from the 1970s to the present. 1960s music is occasionally played, and every year from mid-November to December 25, WRVR plays varieties of Christmas music, temporarily replacing its AC format.
The 104.5 frequency originally aired religious-oriented programs with the call letters WTCV; later, it carried an easy-listening format with the call letters WAID. On April 23, 1975, it switched formats to MOR with the call letters WQUD and was branded "Quad 104." It was also the sister station at the time ofWDIA (which is where the former WAID call letters—in reverse—came from).
"The River" branding is a local reference to theMississippi River.
35°09′18″N89°49′19″W / 35.155°N 89.822°W /35.155; -89.822
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